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48 Hour YouTube Cannes Young Lions Ad Contest Opens On 14 May
Friday 23 April 2010
48 Hour YouTube Cannes Young Lions Ad Contest Opens On 14 May

The second 48 Hour YouTube Cannes Young Lions Ad Contest will open on 14 May to search out two young creatives to win a trip to Cannes to attend the 57th International Advertising Competition.


YouTube will be running a 48-hour viral film contest to create an ad for a well-known international charity whose identity will be kept secret until 14 May, when the competition begins. On 16 May, the competition will close and contestants will then have one week to generate as many votes for their entry as possible.

Anna Bateson, Head of YouTube Marketing, EMEA, explained: "Last year's competition generated a lot of interest amongst young creatives eager to showcase their skills through the wide reach, social and viral power of YouTube.

“We are delighted to be working with Cannes Lions for the second year in a row. This competition is a great opportunity for young creatives to join forces as a YouTube team and challenge the best advertising talent in the industry."

Two winners will be selected by a panel of international advertising experts who will judge the ad based on creativity and public votes. The winners will unite as team YouTube and receive an all-expenses-paid trip to Cannes to attend the 57th International Advertising Festival and a chance to compete as the 42nd team in the prestigious Young Lions Film competition.

Launched in 2006, the Young Lions Film Competition is an integral part of the week-long International Advertising Festival which sees teams of two from 41 countries aged 28 or under, who have just 48 hours to shoot and edit a one minute commercial on behalf of the client - a charity or not-for-profit organisation. The experience is intense but winning can be rewarding both personally and professionally.

Last year the 48 Hour YouTube Cannes Young Lions Ad Contest received 692 entries and over 100,000 votes and was won by Adeline Chew from Malaysia and Guy Dayan from Israel.

For more information about this year's competition, click here.

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