Monday 28 January 2013
Cannes Lions Teams Up With Artist Gerald Scarfe
As part of the 60th anniversary celebrations, the Cannes Lions International Festival of Creativity has revealed an exclusive collaboration with legendary artist Gerald Scarfe.
The artist, who has worked as a satirical cartoonist since the 1960s, worked with the in-house creatives at Cannes Lions to create artworks to brand the city of Cannes during the Festival. These will be revealed to the public in France when the Festival begins on 16 June.
"I've worked in the field of creativity for 60 years myself - and I've always loved drawing animals -so I was delighted to be part of this prestigious festival, particularly as it too is celebrating its 60th anniversary," the artist explained.
To mark the start of the collaboration, Cannes Lions TV has produced a short film in which the artist discusses his career and inspiration.
Lions Festivals CEO Philip Thomas added: "The artist was a clear match to help the Festival celebrate 60 years of creativity. Not only has Gerald Scarfe been working professionally since the very earliest years of Cannes Lions, but throughout his career he's been pushing boundaries, a quality very much identified with our industry and celebrated at the Festival."
As well as working for more than 50 years as an artist and cartoonist, Scarfe has designed the sets and costumes for plays, operas and musicals in London, Houston, Los Angeles and Detroit. His film work includes designing and directing the animation for Pink Floyd’s 'The Wall', and Disney's 'Hercules'.
"As part of our anniversary celebrations, we wanted to highlight the importance of creativity, which is at the heart of Cannes Lions, by having something unique and iconic commissioned befitting this special milestone in the history of the Festival," Philip Thomas concluded.