NEWS
Tuesday 18 June 2013
Introducing the Made @Sweden Academy
The INSEAD Global Innovation Index placed Sweden in second place in 2012 among over 140 countries across the globe. In 2011 Sweden became the most creative country in the world according to a study by the Martin Prosperity Institute. And now Cannes Lions hosts a three-day academy dedicated to teaching the ways of the Swedes.
At Made @Sweden all three top Swedish schools are under one roof: Hyper Island, the Berghs School of Communication and the Stockholm School of Economics and speakers include a mix of creatives from both home-grown and international agencies, academics, a games creator, a specialist in human rights and representatives from The Swedish Institute, a public agency that promotes Sweden around the world.
Jenny Hagblom, Global Communications Strategist for The Swedish Institute, who introduces the academy on Thursday 20 June, says, “It’s not that we believe we’re so much more creative than other countries but we think that we might have a different way of going about it. We have a different culture, which is more involving and non-hierarchical, which is based on the idea that the crowd has a bigger plan and better intelligence brought together. Facing today’s challenges we need to find ways of working together and that’s what we’re trying to have other people want to involve themselves in.”
The aim of the academy is to create a mini Sweden at the Festival that conveys the country’s traditions and values through the 20 workshops. With its record for cooperation with other countries, freedom of expression and early adoption of digital, not to mention the talent the country produces – last year Stockholm ranked sixth in the most creative cities with 36 Lions – Sweden has a lot to offer and Made @Sweden is set to be an insightful learning programme.
You have to register for this academy but there's still time. If you want to join, just email academies@canneslions.com with your most recent CV or updated LinkedIn profile.
