Global Brand Building Officer, P&G
Marc Pritchard, Global Brand Building Officer, is responsible for the brand building disciplines of the world’s largest advertiser, Procter & Gamble. As the company’s top brand builder and chief marketer, Marc sets the media and marketing strategies that guide the communication and brand building for P&G’s portfolio of trusted, quality brands, which represent nearly $84 billion in annual sales worldwide.
Marc believes in brand building principles that serve people and make P&G brands indispensible in their lives. He is often quoted as saying “people may not think much about the products we make except the few minutes each day when they wash their hair, do their laundry, brush their teeth or wipe their countertop. But P&G brands are with people throughout their lives, making every day just a little bit better.”
Since becoming P&G’s chief marketer and brand builder in 2008, Marc has focused the organisation on meaningful consumer insights, leveraging those insights to create big creative ideas that are powerful enough to engage people across all media. Underpinning Marc’s leadership to continue P&G’s legacy of world-class brand building is a focus on innovation in every area of brand building, advancement in digital and social media platforms that are changing the way people engage and share information, and the importance of partnerships with leading agencies, technology companies and media platforms.