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What is Direct?

The definition of Direct Marketing for the purpose of Cannes Lions is targeted direct communication designed to generate response or specific action whilst building and prolonging relationships.

Direct Grand Prix 2013

Quick Facts

Eligibility dates
1 March 2013 - 30 April 2014

€500 per entry

Material requirements
No physical presentation board (JPG still compulsory)
Case film, two minutes maximum

New categories
Three new Social Media sub-categories.Please review new categories and submit queries early.

The Direct jury wants to know what measurable response your campaign had. 

Please note the price listed above includes a €75 late entry fee following the original 28 March 2014 entry deadline.



Before you submit your entry please make sure you have done the following:

  • Checked if your work is eligible to be entered into the category
  • Supplied all the correct entry requirements
  • Credited all the correct people

See how the entry process works

Important Dates

Entries openOpen
Entry deadlineEXTENDED TO 25 APRIL 2014
Refund deadlineFriday 28 March 2014
Shortlist release Sunday 15 June 2014
Awards CeremonyMonday 16 June 2014


Not sure what category to enter? Contact the Category Doctor.

For any other queries regarding this category please contact the Direct entry manager.