What is Direct?
The definition of Direct Marketing for the purpose of Cannes Lions is targeted direct communication designed to generate response or specific action whilst building and prolonging relationships.
Direct Grand Prix 2013
1 March 2013 - 30 April 2014
€425 per entry
No presentation boards
Case film, two minutes maximum
Three new Social Media sub-categories.Please review new categories and submit queries early.
The Direct jury wants to know what measurable response your campaign had.
Please note that entries submitted after the Friday 28 March 2014 entry deadline will be subject to an additional €75 late entry fee.
Before you submit your entry please make sure you have done the following:
- Checked if your work is eligible to be entered into the category
- Supplied all the correct entry requirements
- Credited all the correct people
|Entry deadline||Friday 28 March 2014|
|Refund deadline||Friday 28 March 2014|
|Shortlist release||Sunday 15 June 2014|
|Awards Ceremony||Monday 16 June 2014|