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The fastest-growing economy for the last 20 years, and now second-only in GDP to the USA, China and its advertising landscape demand to be understood. Join these seminars to learn more about the world's new powerhouse, and other crucial, emerging nations. |
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| Did You Know? |
| The 2008 Workshop Programme, consisting of 25 interactive workshops on creativity, content, production and media hosted by leading industry thinkers, is now online. |
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| Meet the Titanium and Integrated Lions Jury |
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| Find out who will be judging this year's most innovative ideas in brand communication. |
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| Dentsu |
| Asian Diversity - Beyond The Great Wall |
| Thursday 19 June PM |
| Looking forward to the staging of a series of global-scale international events, the Chinese market and its people’s mindset are transforming dynamically. So what are the current trends in Chinese advertising? |
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| thenetworkone |
| The Independent Agency Showcase |
| Monday 16 June PM |
| What does it take for a small company to make an impact in a country of one billion people? Leading independent agencies from the BRIC countries share their experiences. |
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| Chinese Advertising Association |
| From Fast Changes to Global Benchmark: Building Lovemarks in China |
| Monday 16 June AM |
| How is fast-changing China inspiring the world? Procter & Gamble and Saatchi & Saatchi discuss how they expect to reverse the global trend of recession in China by focusing on building strong brands and consumer loyalty. |
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| R3/Grupo Consultores |
| So You Want To Know About Chinese Advertising? |
| Monday 16 June AM |
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The results of a survey of 500 advertisers in China offer insight into the trends within the Chinese advertising industry, marketers’ perceptions, opinions on agencies and best practices.
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