This year, internet film has been introduced as a category of Film Lions. Is this driven
by creative output, or is it the recognition that in order to continue to grow, the online
world must not just rely on metrics but must also display that it has the ability to create
brands, as well as sell existing brands?
Sir Martin Sorrell, CEO of WPP Worldwide, will pose a series of questions to Ron Grant (AOL LLC), Kevin Johnson (Microsoft) and
Hilary Schneider (Yahoo!) about the very future of this business. |