Among much talk about the new digital era transforming the future of advertising, these four seminars revisit the essence of successful brand building.
All That Really Matters Is The Power Of The Story. If You Are Focused On Anything Else - You Are Wasting Your Time And Resources
Friday 20 June AM
Although the way a story is delivered changes, the key elements of what is important do not. What really matters most isn't new technology; it’s the power of the story.
As marketers lose confidence in TV, the advertising industry is increasingly moving towards
designing experiences that deliver information and entertainment.