Among much talk about the new digital era transforming the future of advertising, these four seminars revisit the essence of successful brand building.

 
Registration Packages
Full Delegate Registration
Full Delegate + Companion
4 Day Delegate Registration
3 Day Delegate Registration
Full Young Lions Registration
4 Day Young Lions Registration
Student Registration
Did You Know?
You don't need to book the seminars. Just turn up with your delegate pass.
Meet the Juries
Find out who will be judging this year's Cyber and Press Lions entries.
Crispin Porter + Bogusky
All That Really Matters Is The Power Of The Story. If You Are Focused On Anything Else - You Are Wasting Your Time And Resources
Friday 20 June AM
Although the way a story is delivered changes, the key elements of what is important do not. What really matters most isn't new technology; it’s the power of the story.
R/GA
Designing Experiences
Wednesday 18 June PM
As marketers lose confidence in TV, the advertising industry is increasingly moving towards designing experiences that deliver information and entertainment.
 
Leo Burnett And Contagious
Wildfire 2008 - Creativity, With A Human Touch
Wednesday 18 June PM
Everything that matters in the advertising business begins and ends with two things: people and behaviour.
Landor Associates
Design Drives Desire
Sunday 15 June PM
What is driving the consumer's choice? The trigger, the choice activator, is desire. And it is great design that drives that desire.

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