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With new media come new challenges, new ideas, new executions... new opportunities. These four seminars discuss how to exploit, integrate and measure the reach of the media platforms of the 21st century. |
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| Did You Know? |
| This year, Cannes Lions introduces master classes at the Young Lions Zone, a dedicated area for Young Lions and Student delegates. |
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| Find out who will be judging this year's Media, Outdoor and Radio Lions entries. |
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| Apple |
| Joined-Up Thinking |
| Saturday 21 June PM |
| From print and web design to 3D-motion, broadcasting and podcasting, the modern
creative professional needs to be fluent in a dizzying variety of media and learn how
media components can drive off each other. |
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| USA TODAY |
| Best Small Screen Adaption Goes To... |
| Thursday 19 June PM |
| The possibilities of mobile marketing are limitless. Marketers have been slow to
dial up the new medium but it's on the cusp of becoming what the web was a decade ago.
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| Digitas London |
| Conducting The Global Orchestra: How Do Creative, Media, Tech And Analytics Play Together In The New World? |
| Friday 20 June AM |
| The new world of brand communication increases in complexity as the digital world
explodes. Managing all these pieces in an integrated fashion is crucial for today's
advertiser. |
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| ZenithOptimedia |
| Big Bang: Exploring The Explosion Of Media And Its Implications For Marketers |
| Tuesday 17 June PM |
| New channels are exploding onto the scene, allowing consumers to take even more control
over their media consumption. So how can clients create effective and measurable
communications in this brave new digital world? |
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