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So brands are moving online. Now what? What are the creative and strategic implications of a brand's presence on the web? |
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| Did You Know? |
| Over 28,000 entries from 85 countries will be competing over the coveted Lions this year. That's a 10.2 per cent increase versus last year. |
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Villas And Apartments
In Cannes |
| There are still villas and serviced apartments available to rent in Cannes during Festival week. |
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| Microsoft Advertising |
| ‘The Boundaries Of The Blur’: The Digitisation Of Film |
| Wednesday 18 June AM |
| How has the digital era changed the way film is consumed, stories are told and those stories are told to others? |
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| Avenue A | Razorfish |
| Digital Darwinism |
| Saturday 21 June PM |
| Stop thinking of the web as just another channel to express offline brands. Instead, build digital brands to take full advantage of the web’s unique attributes. |
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| Accenture |
| How Can You Tell How Well Your Website Will Work? |
| Sunday 15 June PM |
| Is digital just about the maths? Where’s the room for creativity, talent, ideas and intuition? |
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| blinkx |
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Together At Last: Matching Truly Relevant Advertising To Online Video Content |
| Sunday 15 June AM |
| With the popularity of online video at an all-time high, advanced video search
technology is needed to help advertisers extend their reach across the online audience. |
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| Ogilvy |
| Dada, Data, Alpha, Beta: A New Rallying Cry |
| Monday 16 June PM |
Ogilvy is proposing a new way of thinking about digital marketing, by looking
through four lenses – Dada, Data, Alpha, Beta: four perspectives that
constitute a flexible framework for aggregating the knowledge and experience
of the past and projecting it into the future.
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