The innovative use of media is playing an ever-more crucial role in creating communications that engage consumers in an entirely new way. Don't miss these explorations of the latest trends in modern media:
There is a new Young Lions Competition for Media this year.
Sir Anthony O'Reilly Is The 2008 Media Person Of The Year
The Chief Executive of
Independent News & Media PLC (INM) will be handed the award for the 2008 Cannes Lions Media Person of the Year on Tuesday 17 June.
Douche To Deodorant: The Good, The Bad And The Daring
Wednesday 18 June PM
Starcom MediaVest Group joins forces with Kraft to showcase some of the most daring
and controversial media campaigns that have raised eyebrows and engagement around the world,
exploring their psychological and social context.
Breaking The Mould: New Models For Branded Entertainment
Monday 16 June PM
Illustrating the role branded entertainment can play in a product's marketing plan, this seminar presents MindShare's collaboration with Unilever and Sprint to create
the multi-platform, online comedy series, 'In The Motherhood'.
Brand Management 3.0: Building Brands In The New Digital World
Tuesday 17 June AM
Globalisation, digital technologies, consumer activism and sustainability are the new drivers of brands' business strategies, and are being fuelled by new media communications accordingly.
Big Bang: Exploring The Explosion Of Media And Its Implications For Marketers
Tuesday 17 June PM
The change in media behaviour and evolution of communications channels mean consumers take more control over their media consumption. So how can clients create effective and measurable communications in this brave new digital world?
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
T +44 (0) 207 728 4040
F +44 (0) 207 728 4030