Attend the following seminars in Cannes next week for an invaluable insight into the world's fastest-growing, most populous and complex market, and learn about Asia's fascinating evolution in brand-building.
You can register online, or in Cannes from Saturday 14 June 13:00 until Saturday 21 June 16:00, in the registration area on Level -1 of the Palais des Festivals.
Looking forward to the staging of a series of global-scale international events, the Chinese market and its people’s mindset are transforming dynamically.
From Fast Changes To Global Benchmark: Building Lovemarks In China
Monday 16 June AM
How is fast-changing China inspiring the world? P&G and Saatchi & Saatchi discuss how they expect to reverse the global trend of recession in China by focusing on building strong brands and consumer loyalty.
This summer, the world turns its eyes onto Beijing and the Olympics - the battleground of
the brands. This seminar will look at how some brands have successfully leveraged one of the greatest
sporting marketing properties.
What does it take for a small company to make an impact in a country of one billion people? Leading independent agencies from the BRIC countries share their experiences.
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
T +44 (0) 207 728 4040
F +44 (0) 207 728 4030