The industry’s leading figures will gather in Cannes this June to discuss the hottest topics occupying the minds of creative professionals around the globe.
Introducing the Cannes Lions Seminar Programme are four seminars that go back to the heart of all iconic brand communication, the elusive ‘Big Idea’: a concept so powerful it humbles even the brightest of thinkers.
Today’s consumer is passionately engaged in conversations with the brands they love and hate. This seminar explores how to create a big idea that can sustain a conversation where the consumer’s voice is as loud as the brand’s voice.
The Creative Effectiveness Report 2008: Tune Up Your Creative Process For Great Ideas That Sell
Saturday 21 June AM
The Big Idea is the driving force behind any piece of communication. It multiplies the impact of any budget and increases the Return On Investment. But what do people really know about ideas?
Successful modern brands are usually no more than exquisite ideas. The better an idea, the less advertising it needs. But great ideas can be found in every discipline and they are all judged by the consumer on the same basis.
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