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Print the Film Lions rules

A. General

The Aims of the Festival
The International Advertising Festival offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work in this unique international event.

Dates and location
The 57th International Advertising Festival 2010 will take place in Cannes from Sunday 20 to Saturday 26 June 2010. All entries will be screened in the Palais des Festivals. The Film Awards Ceremony will take place on Saturday 26 June 2010.

B. Eligibility

1. The Festival is open to all those involved in advertising and communication - advertising agencies, production companies, advertisers and so forth throughout the world.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement.
3. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
4. Entries must not have been entered in Film Lions in the Festival in previous years.
5. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
6. All entries must be designed for screening, transmission or publication on television, cinema, mobile phones, the internet or in public areas and must have been implemented for the first time between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the competition after 30 April 2010.
7. Only one party may enter an advertisement - that is, an agency or production company - and this is to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted. If different parts of the same campaign are submitted by both the production company and the advertising agency, the first company to enter will have the choice if it would like to submit the whole campaign as the entrant.
8. All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. That client must have paid for all, or the majority, of the media costs.
9. The Festival Organisers may contact the client related to any entry at the request of the Jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
10. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories.
11. All entry forms must be completed online at www.canneslions.com.
12. An entry sent online will not be considered complete until the corresponding material has been paid for and arrives at the Festival office or is uploaded and paid via BEAM.TV.
13. Trailers featuring direct cuts from feature films will not be accepted.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts (except if eligible for B01. Internet Film), spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information please refer to our official statement on 'scam' entries.

D. Judging

Entries will be judged by an International Jury. The shortlist is decided by the first voting. A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category which is the basis for the Juries' discussions and awarding of Gold, Silver and Bronze Lions. A Grand Prix is then selected from all the Gold Lion winners.

Entries in the charities and public services categories are excluded from winning the Grand Prix. At all voting stages, a judge is prevented from voting for any entry submitted by his/her agency(ies) in his/her country. The decision of the Juries in all matters relating to the awarding of prizes will be final and binding.

E. Awards

The Awards given are as follows:

A Grand Prix must be awarded. However, the jury will be allowed to select up to two Grand Prix, one for Product & Service and one for Other Film Content.
Entries in the charities and public services categories are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding. 

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film, Film Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these five sections (e.g. Film and Radio, or Film and Press and/or Outdoor).

The Palme d'Or is given to the best production company. To compete for this prize, a production company must have at least 10 films in the competition, irrespective of whether these have been entered by the production company, advertising agency or another third party. If the same entry is entered in both Film and Film Craft it counts as 1 entry of the required 10 to be eligible.

Grand Prix For Good
This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 5 MARCH 2010

All materials, documentation and payment must be received in the Festival office no later than this date.

G. Entry Requirements

1. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same film is submitted by two different entrants, only the first entry will be accepted.
2. Each advertisement constitutes one entry. Advertisements which form a campaign will be entered and paid for as single entries, e.g. 3 ads which form a campaign must be entered and paid for as 3 separate entries, but can be shown consecutively.
3. Film Teasers, where each execution taken individually is meaningless and where the name of the product/brand appears only once are usually considered as one entry.  Please contact filmlions@canneslions.com for further confirmation.
4. Film entries may be entered in only one Product & Service category (Section A.) OR one Other Film Content category (Section B).  The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging. Please note that entry forms sent online will not be considered a complete entry until the corresponding material arrives at the Festival office, or is uploaded and paid via BEAM.TV, and the entry has been paid for.
5. All entry forms must be completed online at www.canneslions.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Cannes Lions office.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

H. Material Requirements

No agency branding or any contributing creative companies/people must be visible on the entry (for example, logos or credits) except for self-promotional entries (for example, a director’s reel).

All "A. Product & Service" entries must be no more than three minutes long.  

For "B01.-B02." entries, there is no time limit. However, any submissions longer than three minutes must be submitted in their entirety as well as an excerpt/edit that is three minutes or less.  

All "B04. Interactive Film" entries must be submitted as a demo presentation lasting no more than three minutes. It should be clearly demonstrated how the viewer was able to interact with the medium.

You have two options to submit your entry:

1.  Beam.TV
You can enter a digital version of your film using BEAM.TV.

•    When completing your film entries online, you will be asked if you intend to submit your films using BEAM.TV or by sending a tape.
•    If you choose to enter your film from BEAM.TV, once you have completed your online submission, you will be able to proceed to upload your film media to BEAM.TV. Please note there is an extra fee paid to BEAM.TV by credit card only. This must be completed after you upload, in order to finalise your entry.  See BEAM.TV fees below.
•    A list of all the entries you have submitted online will be displayed. By clicking on the entry to upload, you will see a number of options:

1. If you are already a BEAM.TV user and have your films stored there, you can select the option to attach from BEAM.TV.  If you encounter any problems, please contact Beam.TV directly at awards@beam.tv.
2. If you do not already use BEAM.TV, you can upload your film media directly from your computer.

When you upload your entry via BEAM.TV, we require either an MPEG2 OR an H264 QuickTime file for each film you are entering into the Festival.

Please ensure you do not include the clock or slate in your encode.

Awards entries to BEAM.TV must be made to the following specifications. Any deviation from these may result in the entry being rejected and a new file required.

For further file specifications, please see our BEAM.TV FAQs.

BEAM.TV Fees:
If you do not already have a BEAM.TV account, you must pay a once-only charge (paid by credit card only) after each file is uploaded. This finalising fee is separate from the Cannes Lions entry fee and must be paid after your upload is complete. 

Your entry is not considered complete until you have paid the BEAM.TV finalising fee.

The Season Pass includes unlimited digital delivery to all awards shows with BEAM.TV for a one-off payment.  Please contact BEAM.TV at awards@beam.tv for further Season Pass information.

2.  Videotape

Entries should be supplied as follows:

•    Format: Digital Betacam or Betacam SP. DVDs are not accepted
•    Line Standard: 625/50 PAL or 525/60 NTSC
•    Aspect Ratio: 16:9FHA or 4:3
•    Programme starts at 10:00:00:00.
•    Audio: Peak sound levels must not be greater than +8dB with respect to the reference level of -18dBFS (UK 4PPM).
•    All tape entries must have at least three seconds of black before the start of the TVC. If there is only one TVC on the tape, there must be at least 10 seconds of black immediately after it. Entries in the same campaign may be submitted on one tape, but will be shown only in the order submitted in the online entry (eg. 1 of 2, 2 of 2).  The first TVC on the tape must have at least three seconds of black at the start.  Please leave at least 10 seconds of black between each TVC and at the end of the last advert in the campaign.
•    All tape entries MUST contain a log that clearly states the line standard, aspect ratio, start timecode and duration of each spot.

•    The maximum length of a film entry is 180 seconds in Section A. Product/Service categories. Should your advert be slightly over the 180 second mark, we will require a media schedule to prove the legitimacy of the advert. Please see category details for maximum lengths for Section B. Other Film Content.
•    You are strongly advised to dub or subtitle entries in English so that they can be more easily understood by the Jury and participants.

For further Cannes Film entry assistance, email the Film entries team at filmlions@canneslions.com.

I. Fees

The entry fee of €620.00 is applicable on EACH Film Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

J. Mailing Instructions and Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Promo Lions, Press Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

Deadline: 5 March 2010

If you are sending your entry on Betacam SP or Digibeta videotapes by post, please include the following material and documents:

•    Film Entries Payment and Entry Forms
•    Betacam SP or Digibeta videotapes (labels attached to outside of box), if you have not used BEAM.TV
•    A completed Tape Log (found with the entry forms)
•    Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House, Hampstead Road, London, NW1 7EJ, United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included in your confirmation email upon completion of your online entry forms.

A Customs Invoice should be included in this consignment which should be clearly marked: "FESTIVAL MATERIAL - NO COMMERCIAL VALUE"
If your courier requires a value to be indicated, this should be purely nominal - for example £0.50 (i.e. 50p) per video.

The Festival Organisers cannot guarantee acceptance of your entry if received in the London festival office after 5 March 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions+.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

N. BEAM FAQs

I have never uploaded to Beam.TV before, how do I do it?
Go to www.canneslions.com and register for a password. Complete your online entry form and select to enter your film using Beam.TV. Once you have completed and paid for your online submissions, you will then be able to proceed to upload your entries to Beam.TV. You will be able upload your film media directly from your computer or another source.

I have the films in a Beam.TV archive, how do I submit them to Cannes?
After you have completed and paid for your online submissions, go to your completed entries and click the Beam.TV link. You will then be able to attach your films from your archive. If you have further difficulties, please email Beam.TV directly at awards@beam.tv.

I would still rather submit a tape to the Cannes Festival, what do I do?
When entering your film online, choose the tape option. After completing your online entries, you will receive a PDF with all your info. The tape labels can be found at the end of the PDF and you must print out these labels, and attach them to your videotape boxes. Also include the tape timecodes on the specified sheet found in your entry forms. Please send all materials with a copy of your entry forms to the Cannes Lions office.

I have completed my online entry form and paid but would like to upload my film at a later date.
No problem. When you are ready to upload, go to www.canneslions.com and enter your Cannes Lions password. Go to your completed entries. Then click the Beam.TV link.

Programme Stream

H264 Quicktime

We recommend that the files are made using Apple Quicktime Player (currently v7.6.2) which can be downloaded for free but you will need the ‘pro’ upgrade to export files. This can be purchased direct from the download page for around $30 at www.apple.com/quicktime.

To create an H264 Quicktime please click go to www.beam.tv for a ‘walk through’ demonstration.

Who can help me create the correct files?
Beam.TV has a global network of partners who provide regional support for any technical or upload issues.  For full details please contact Beam.TV at awards@beam.tv.

How should I name my files?
It is advised to identify the entry # (if applicable) and the title, e.g. 02662_monster.mpg (mpeg2) or 02662_monster.mov (Quicktime).

How do I upload replacement files?
Please inform the Film Lions team at Cannes Lions that you are going to provide replacements.  We will then send you further instruction.

My upload is taking a long time, how long should it take?
The upload time relies on the upload speed connection your computer has to the internet. If you have a slower or shared connection upload times may take longer. Ensure you are not running any other download/uploads to the internet. The BEAM.TV global servers are capable of receiving hundreds of files simultaneously and will not cause your upload to slow down.

How much does it cost to upload and finalise with Beam.TV?
There is a finalising fee which is separate from the Cannes Lions entry fee.  The finalising fee can only be paid for after your upload is complete. Your entry is not considered complete until you have paid the Beam.TV finalising fee.

FOR A SINGLE ENTRY UPLOAD:

You also have the option to purchase Beam.TV’s Awards Season Pass:

The Awards Season Pass includes unlimited digital delivery to all awards shows with BEAM.TV for a one-off payment. For further information on the Awards Season Pass, please contact Beam directly at awards@beam.tv. Payment is by credit card ONLY unless a credit agreement has been set up for invoicing with Beam.TV directly.

I don’t want to pay by Credit Card for my Beam.TV upload.
Credit Card payments are the ONLY option for the beam.tv upload unless you apply for a credit account, however, this is subject to both reference checks and an upload usage of around £5,000.

I’ve finalised my entries but need to change something, how do I access them again?
Once you have finalised your entry it is not possible to make any amendments. Please contact filmlions@canneslions.com for more information.

Is it possible to get an extension?
Please contact Laura at +44 207 728 4040 or email us at filmlions@canneslions.com.

If I have started my entries before the deadline, can I finalise after?
All entries must be finalised by the deadline.

For any further information regarding Film entries please contact filmlions@canneslions.com.

O. Videotape FAQs

Videotape entries for the Cannes 2010 Festival should be supplied as follows:

• Format: Digital Betacam or Betacam SP; DVDs are not accepted
• Line Standard: 625/50 PAL or 525/60 NTSC
• Aspect Ratio: 16:9FHA or 4:3
• Advert must start at timecode 10:00:00:00.
• Audio: Peak sound levels must not be greater than +8dB with respect to the reference level of -18dBFS (UK 4PPM).
• All tape entries must have at least 3 seconds black before the start of the TVC.  If there is only 1 TVC on the tape, there needs to be at least 10 seconds of black immediately after it.

Entries in the same campaign may be submitted on one tape, but will be shown only in the order in which the entrant places them on the online entry form (eg. 1 of 2, 2 of 2).  The first TVC on the tape must have at least 3 seconds of black at the start.  Please leave at least 10 seconds of black between each TVC and at the end of the last advert of the campaign.

Example of a paper log for a 30 second TVC:

Print the Press Lions rules

A. General

The Aims of the Festival
The International Advertising Festival offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work in this unique international event.

Dates and location
The 57th International Advertising Festival 2010 will take place in Cannes from Sunday 20 to Saturday 26 June 2010. All entries will be screened in the Palais des Festivals. The Press Awards Ceremony will take place on Wednesday 23 June 2010 in conjunction with Design and Cyber Lions Awards.

B. Eligibility

1. The Festival is open to all those involved in advertising and communication - advertising agencies, advertisers and so forth throughout the world.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
3. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement.
4. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Advertisements must not have been entered in Press Lions in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All entries must be designed for publication and must have been implemented for the first time between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the competition after 30 April.
8. Only one party may enter an advertisement - that is, an agency or client - and this to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All entries must have been made within the context of a normal paying contract with a client, except in the case of charities and public services categories. That client must have paid for all, or the majority, of the media costs.
10. The Festival Organisers may contact the client related to any entry at the request of the Jury at any time during the voting process should any questions arise about the implementation or presentation of the work.
11. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during judging.
12. All entries must be completed online at www.canneslions.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Cannes Lions office, and the entry has been paid for.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information refer to our official statement on ‘scam’ entries.

D. Judging

Entries will be judged by an International Jury. The shortlist is decided by the first round of voting. A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category which is the basis for the Juries' discussions and awarding of Gold, Silver and Bronze Lions. One Grand Prix is then selected from all the Gold Lion winners.
Entries in the charities and public services categories are excluded from winning the Grand Prix. At all voting stages, a judge is prevented from voting for any entry submitted by his/her agency(ies) in his/her country. The decision of the Juries in all matters relating to the awarding of prizes will be final and binding.

E. Awards

The Awards given are as follows:

A Grand Prix must be awarded in the Press Lions category. Entries in the charities and public services categories are excluded.

The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. These awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding. 

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film, Film Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these five sections (e.g. Film and Radio, or Film and Press and/or Outdoor).

Grand Prix For Good
This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 5 MARCH 2010

All materials, documentation and payment must be received in the Festival office no later than this date.

G. Entry Requirements

1. Only one party may enter an advertisement and this should be agreed in advance between the parties concerned. In the event that two different entrants submit the same entry, only the first entry will be accepted.
2. Each advertisement constitutes one entry.
Advertisements which form a campaign must be entered and paid for as single entries, e.g. 3 ads which form a campaign must be paid for as three separate entries, but can be shown consecutively.
3. Press teaser campaigns, where each execution taken individually is meaningless and where the name of the product/brand appears only once are usually considered as one entry.
4. Each Press Lions entry can be submitted into ONE Product & Service CATEGORY only. However, the same entry can also be entered into any of the CRAFT categories.
The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging.
5. All entry forms must be completed online at www.canneslions.com.
6. Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.
Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.
7. Entries that are not in English should be translated or accompanied by a full translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

H. Material Requirements

You must supply:

• One unmounted proof of each entry. This will be used by the Jury for judging and should be approximately 60 cm x 40 cm (A2).
  Any proofs submitted which are larger than these dimensions will be folded.

• One mounted proof of each entry as follows: For Press Lions ads, supply 1 appropriate mounted proof.
  This will be used, if the ad is shortlisted, in the Press Lions exhibition. It should measure approximately 60 cm x 40 cm (A2) including the mount and be mounted on black lightweight card with a copy of the entry form on the back (no foam board)

• One digital image of each entry strictly in the following format:
  Jpeg, 300 dpi, RGB
  Size: the longest side must be approximately 420mm.
  Digital images can be uploaded online (max 10MB) or supplied on PC compatible CD-ROM.
  Please name all images with the title of the entry.

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self-promotion, nor any reference to anyone who has contributed to the entry.

For further assistance and guidance on preparing your Press Lions entries, please contact presslions@canneslions.com.

I. Fees

The entry fee of €350.00 is applicable on EACH Press Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

J. Mailing Instructions And Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Promo Lions, Film Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

Deadline: 5 March 2010

The following material and documents:

•    Press Lions Entries Payment and Entry Forms
•    Both unmounted and mounted proofs
•    PC Compatible CD-ROM containing a digital image of each entry  (If not uploaded)
•    Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House, Hampstead Road, London, NW1 7EJ, United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 5 March 2010.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions+.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Sponsored by:

Print the Outdoor Lions rules

A. General

The Aims of the Festival
The International Advertising Festival offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work in this unique international event.

Dates and location
The 57th International Advertising Festival 2010 will take place in Cannes from Sunday 20 to Saturday 26 June 2010. All entries will be shown in the Palais des Festivals. The Outdoor Lions Awards Ceremony will take place on Tuesday 22 June 2010 in conjunction with Media and Radio Lions Awards.

B. Eligibility

1. The festival is open to all those involved in advertising and communication - advertising agencies, advertisers and so forth throughout the world.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
3. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
4. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Advertisements must not have been entered in the Outdoor Lions categories of the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All entries must be designed for posting on billboards or other public sites and must have been implemented for the first time between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the competition after 30 April 2010.
8. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants, only the first entry received will be accepted.
9. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self-promotion and non-profit organisations, and that client must have paid for all of the media costs.
10. The Festival Organisers may contact the client related to any entry at the request of the Jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
12. All entry forms must be completed online at www.canneslions.com. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Cannes Lions Office, and the entry has been paid for.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information please refer to our official statement on ‘scam’ entries.

D. Judging

An international Jury will judge entries. The shortlist is decided by the first round of voting. A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category, which is the basis for the Juries' discussions and awarding of Gold, Silver and Bronze Lions. Two Grand Prix are then selected from all the Gold Lion winners, one for Billboards & Street Furniture and Posters, one for Ambient.

Entries in the charities and public services categories are excluded from winning the Grand Prix. At all voting stages, a judge is prevented from voting for any entry submitted by his/her agency(ies) in his/her country. The decision of the Juries in all matters relating to the awarding of prizes will be final and binding.

E. Awards

The Awards given are as follows:

Two Grands Prix must be awarded in the Outdoor Lions category, one for Billboards & Street Furniture and Posters, one for Ambient. Entries in the charities and public services categories are excluded.

The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. These awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film, Film Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these five sections (e.g. Film and Radio, or Film and Press and/or Outdoor).

Grand Prix For Good
This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 5 MARCH 2010

All materials, documentation and payment must be received in the Festival office no later than this date.

G. Entry Requirements

1. Only one party may enter an advertisement and this should be agreed in advance between the parties concerned. In the event that two different entrants submit the same entry, only the first entry will be accepted.
2. Each advertisement constitutes one entry.
Advertisements which form a campaign must be entered and paid for as single entries, e.g. 3 ads which form a campaign must be paid for as 3 separate entries, but can be shown consecutively. Some ambient entries can show several examples of a similar idea. These can be presented as a single entry; however where the work is made up of different creative executions the organisers will request that entrants split up single entries into multiple entries.
3. Outdoor teaser campaigns, where each execution taken individually is meaningless and where the name of the product/brand appears only once are usually considered as one entry.
4. Entries may be submitted in one Outdoor Lions category only. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging.
5. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Cannes Lions office, and the entry has been paid for.
6. Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.
Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.
7. Entries that are not in English should be translated or accompanied by a full translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

H. Material Requirements

We have provided some tips for entering Outdoor Lions.

You must supply:

•    One unmounted proof of each entry
This will be used by the Jury for judging and should be approximately 60 cm x 40 cm (A2). Any proofs submitted which are larger than these dimensions will be folded.
•    One mounted proof of each entry as follows
For Outdoor Lions ads, supply 1 appropriate mounted proof or photograph of the actual poster site.
This will be used if the ad is shortlisted, in the Outdoor Lions exhibition. It should be mounted on black lightweight card (not foamboard) with a copy of the entry form on the back, and measure approximately 60 cm x 40 cm (A2) including the mount.
•    One digital image of each entry strictly in the following format
Jpeg, 300 dpi, RGB.
Size: the longest side must be approximately 420mm.
Digital images can be uploaded online (max 10MB), or must be supplied on PC compatible CD-ROM.

Please name all images with the title of the entry.

We do not require unmounted proofs for Ambient categories but we need mounted proofs and jpegs for ALL entries.

Optional support material (Ambient):
•    You may wish to provide a short audio-visual presentation to support some Ambient entries. They should be no longer than 3 minutes. Please also supply a short version no longer than 45 seconds; this will be used in the Awards Ceremony for winning Ambient entries. All AVPs must be in Mpeg2 format and should be submitted on PC compatible CD-ROM. Videos should be tailored to the Outdoor category and will only be shown to the jury if they are completely relevant and necessary to explain the entry, where a presentation board isn’t enough. Please note we ALWAYS require a jpeg image.  
•    Relevant video presentations will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Festival promotions and on the Cannes Lions winners website. This presentation will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

MPG2 File Encoding Standards
For submission to Cannes Lions 2010 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576.  The Data Rate must not exceed more than 8 megabyte/s.

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self promotion, nor any reference to anyone who has contributed to the entry.

For further assistance and guidance on preparing your Outdoor Lions entries, please contact outdoorlions@canneslions.com.

We have also provided some tips for entering Outdoor Lions.

I. Fees

The entry fee of €350.00 is applicable on EACH Outdoor Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

J. Mailing Instructions And Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Promo Lions, Film Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

Deadline: 5 March 2010

The following material and documents:

•    Outdoor Lions Entries Payment and Entry Forms
•    Both unmounted and mounted proofs (where applicable)
•    PC Compatible CD-ROM containing a digital image of each entry (if not uploaded)
•    Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House, Hampstead Road, London, NW1 7EJ, United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 5 March 2010.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions+.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Print the Direct Lions rules

A. General

Definition
The definition of Direct Marketing for the purpose of Cannes Lions encompasses targeted direct communication, designed with the intention of entering into a dialogue with the respondent and to generate response or specific action whilst building and prolonging relationships. It is not limited only to work that contains a response mechanism - coupon, phone number etc., but must be able to demonstrate that it had some directly attributable effect on behaviour and must be concerned with obtaining a meaningful, measurable response.

The Aims of the Festival
The International Advertising Festival offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work in this unique international event.

Dates and Location
The 57th International Advertising Festival 2010 will be held in Cannes, France from Sunday 20 to Saturday 26 June 2010. All entries will be shown in the Palais des Festivals. The Direct Lions Awards Ceremony will be held on Monday 21 June 2010 in conjunction with the Promo & Activation Lions & PR Lions Awards.

B. Eligibility

1. The Festival is open to all parties involved in the use of Direct Marketing for advertising purposes, such as direct marketing agencies, advertising agencies, advertisers, etc.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
3. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the promotion or event.
4. The Organisers may refuse entries which offend national or religious sentiments or public taste.
5. Entries must not have been entered in Direct Lions in the Festival in previous years.
6. Entries which, up to and including the final day of judging, have infringed any of its country of origin's voluntary or regulatory codes of practice, are not eligible. It is the responsibility of the entrant to withdraw such work should any infringement arise prior to the judging and Awards Ceremony.
7. All Direct Lions campaigns submitted must be designed for implementation and the majority of the campaign must have been implemented between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the Festival in any way AFTER 30 April 2010.
8. Entries may not have been entered in the Direct Lions Section of the Festival in previous years, except for those in Category B01 - Loyalty/Continuity Schemes.
In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 28 May 2010.
9. Only one party may enter an advertisement, i.e. Agency or Client, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
10. All entries must have been made within the context of a normal paying contract with a client, except in the case or self-promotion or non-profit organisation. That Client must have paid for all, or the majority of the media costs.
11. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
12. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
13. All entry forms must be completed online at www.canneslions.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received, either online or in the Cannes Lions office, and the entry has been fully paid for.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information refer to our official statement on ‘scam’ entries.

D. Judging 

Judging stages:

The Direct Lions will be awarded by a Jury composed of top International creatives. The shortlist is decided by the first round of voting. A computerised voting system selects the highest marks given in each category.

Further voting establishes the ranking in each category, which is the basis for the Juries' discussions and awarding of Gold, Silver and Bronze Lions. One Direct Lions Grand Prix is then selected from all the Gold Lion winners.

Entries in the Charities and Public Services categories are excluded from winning the Grand Prix. At all voting stages, a judge is prevented from voting for any entry submitted by his/her agency(ies) in his/her country. The decision of the Juries in all matters relating to the awarding of prizes will be final and binding.

The jury's voting will be based on four criteria: Creativity, Strategy, Execution and Results.

Each entry will receive four marks which will make up the total vote and these marks will be weighted as follows:

Creativity 30%
Strategy 20%
Execution 20%
Results 30%

E. Awards

The Awards given are as follows:

Direct Grand Prix must be awarded. Entries in the charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze Direct Lions in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

The Direct Agency of the Year Award is given to the agency that obtains the highest score for entries in the Direct Lions section, irrespective of whether these have been entered by the agency or another party.

Grand Prix For Good
This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry deadline: 12 March 2010

All entry materials, documentation and payment must be received in the Festival Office in London no later than this date.

G. Entry Requirements

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by 2 different entrants, only the first entry received will be accepted.
2. Each Direct Lions entry or campaign constitutes one entry. Entries relating to more than one advertising campaign (even if promoting the same product) must be entered separately.
3. An entry or campaign may be submitted in up to two categories. Additionally, it may be entered for a third time into Best Integrated Campaign led by Direct Marketing. However, in this case, you must supply a separate entry form and set of materials for each entry and you must pay for each entry.
4. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
5. All entry forms must be completed online at www.canneslions.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Cannes Lions office, and the entry has been paid for.
6. Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

Within the entry form, you will be required to submit the following information:
1.    Describe the brief/objective of the direct campaign. (100 words max)
- Was the target audience drawn from existing customers, or new customers?
- What was the strategy of the campaign?

2.    Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. (100 words max)
3.    Explain why the creative execution was relevant to the product or service. (100 words max)
- Explain the strength of the creative and originality
- Describe why it is most appropriate to the brand

4.    Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience, relationships built and return on investment. (100 words max)

Please note, in the absence of any indication of results, the Jury cannot give a mark for this and the entry could suffer as a result.

Please ensure you do not refer to the name of your agency or any contributing creative companies or people within this written submission.

H. Material Requirements

For tips on entering Direct Lions, click here.

1. COMPULSORY MATERIALS

For all entries, you must supply a PRESENTATION BOARD in Digital form AND Hard copy:

* For each entry you must supply one Jpeg of the Presentation Board at 300 dpi RGB with the longest side at approximately 420mm.
* You will be able to upload your digital file online as part of your entry (max 10MB). Alternatively, digital files can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images (Jpeg) for all your entries on one CD-ROM.

You must also send an A2 sized print out/hard copy of your Presentation Board, which should be mounted on cardboard, not foamboard (approximately 60cm x 40cm). Do not use glue to affix your entry form on the back of the board.

IMPORTANT
- The Presentation Board MUST be contained on one page.   
- It should contain some key visuals and a simple, clear summary in English of the written part of your entry. No more than 100 words total on the Presentation Board.
- You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.
- Please do not add the category code or title to your board as this may be subject to change during the entry process.
- Whenever possible, we advise you to replace any non-English copy on the ad with an English translation.

2. SUPPORTING MATERIALS:

In addition, you should supply relevant support material, depending on the type of entry you are submitting.

•    For Mailing entries, please supply 1 or 2 copies of the actual mailing piece.
•    For Print/Outdoor, please supply 1 proof or copy of the newspaper, magazine or insert as appropriate.
•    For TV and Infomercial entries, please supply 1 Mpeg2 of the spot. TV entries should be no longer than 3 minutes. If necessary, please edit accordingly.
•    For Ambient Media, please supply 1 copy of the actual sample, video or photographs as appropriate.
•    For Radio entries, please supply the ad as an MP3 on a PC compatible CD-Rom.
•    For digital or interactive entries, please supply a URL or the original email including the “subject” and “from” fields to directlions@canneslions.com

You may also supply limited additional supporting material if appropriate.

Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

MATERIAL & SAMPLE FORMATS
All materials must be supplied in the following formats:

Video: As Mpeg2 on a PC compatible Data CD/DVD. Do not send TV or cinema ads as support material if they are also contained within your Audio-Visual Presentation (see below).
Print/Outdoor: As Jpegs 300 dpi RGB with longest side 420mm on a CD-Rom. May also be supplied as hard copy original publication, proofs or photos which should not be larger than 64 x 48cms.
Radio or Audio files: In MP3 files Bit rate 64 kbps, Compression ratio 22:1. Audio cassettes cannot be accepted.

3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:

For guidance on how best to present your Audio-Visual presentation please click here.

For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (AVP) or “video clip” to support your entry which should summarise the brief, execution and outcome of your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner post-Festival promotions and on the Cannes Lions winners website. This presentation will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

Your presentation should be no longer than 3 minutes. This explanatory clip must be concise and should contain key visuals - video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.

Please supply your audio visual material as an MPEG2 file ONLY on a PC-compatible data CD.

Ideally, please supply 2 versions of your presentation as follows:

1) Long version: a maximum of 3 minutes

This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

2) Short version: 45-60 seconds

Additionally, you may supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarizing the entry.

We will not accept Audio-Visual presentations submitted as DVD files in Quicktime, Windows Media video, or any other file format.

MPG2 File Encoding Standards
For submission to Cannes Lions 2010 please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, The Data Rate must not exceed more than 8 megabyte/s.

For further assistance and guidance on preparing your presentation, please contact directlions@canneslions.com.

I. Fees

The entry fee of €380.00 is applicable on EACH Direct Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

J. Mailing Instructions And Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Promo Lions, Film Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

Deadline: 12 March 2010

The following material and documents:

•    Direct Lions Entries Payment and Entry Forms
•    PC Compatible CD containing a digital file of your Presentation board if not uploaded online.
•    Hard copy of your Presentation Board - mounted on cardboard, not foamboard. (approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
•    Any additional Supporting Materials
•    3 minute max Videoclip (if supplied) MPG2
•    45-60 second Videoclip (if supplied) MPG2
•    Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House, Hampstead Road, London, NW1 7EJ, United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email. Please note the Festival's new address above.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 12 March 2010.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions+.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Sponsored by:

Print the Media Lions rules

A. General

The Aims of the Festival
The Media Lions will reward focused creativity in media. The jury will be looking not just for brilliant ideas, but moreover, ideas that work. Successful entries will demonstrate a thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy and how the media solution maximised business results for a successful outcome.

Dates and location
The 57th International Advertising Festival 2010 will take place in Cannes from Sunday 20 to Saturday 26 June 2010. All entries will be shown in the Palais des Festivals. The Media Lions Awards Ceremony will take place on Tuesday 22 June 2010 in conjunction with Outdoor and Radio Lions Awards.

B. Eligibility

1. The Festival is open to all parties involved in the use of media for advertising purposes, throughout the world, such as media agencies, advertising agencies, advertisers and media owners.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
3. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
4. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Media solutions must not have been entered in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Media Lions campaigns submitted must be designed for implementation and the majority of the campaign must have been implemented between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the Festival in any way after 30 April 2010. In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival Organisers will accept updated and additional information relating to the results section only up to 28 May 2010.
8. Only one party may submit an entry - that is, a media or advertising agency - and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by two different entrants, only the first entry will be accepted.
9. All media solutions submitted must have been created within the context of a normal paying contract with a client, except in the case of self-promotion and non-profit organisations, and that client must have paid for all of the media costs.
10. The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process, should any questions about the implementation or presentation of the work arise.
11. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the Jury may not be allowed to move entries between categories during the judging.
12. All entries must be completed online at www.canneslions.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received, either online or in the Cannes Lions office, and the entry has been paid for.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information refer to our official statement on ‘scam’ entries.

D. Judging

An international Jury of top Media specialists will select the award-winning entries.

The jury's voting will be based on 3 criteria, listed below. Each entry will receive 3 marks which will make up the total vote and these marks will be weighted as follows:

• Insight, Strategy and the Idea (35%)
• Creative Execution (30%)
• Results and Effectiveness (35%)

Judging stages:
The shortlist is decided by a first voting. A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category and is the basis of the Jury's discussion and awarding of Gold, Silver and Bronze Lions. One Grand Prix is then selected from all the entries that have won a Gold Lion. Entries for charities and public services are excluded from winning the Grand Prix. At all voting stages, a judge may not vote for any entry submitted by his/her company in his/her own country. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

E. Awards

The Awards given are as follows:

A Grand Prix must be awarded in Media. Entries in the charities and public services categories are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

The Media Agency of the Year Award is given to the entrant company that obtains the highest score for entries in the Media Lions section, irrespective of whether these have been entered by the agency or another party.

Grand Prix For Good: This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry deadline - 12 March 2010

All materials, documentation and payment must be received in the Festival office in London no later than this date.

G. Entry Requirements

1. Only one party may submit an entry, e.g. – Media or Advertising Agency, and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by two different entrants, only the first entry will be accepted.
2. Each advertisement constitutes one entry.
3. All entries must relate either to one advertisement or campaign. Entries relating to more than one advertisement/campaign (even if promoting the same product) must be entered individually and paid for as separate entries.
4. An entry or campaign may be submitted in up to two categories. Additionally, it may be entered for a third time into Best Use of Integrated Media. You must supply a separate entry form and set of material for each entry and pay for each entry. You must also tailor each entry to suit the category you are entering, rather than submitting the same entry in multiple categories. You must supply a separate entry form and set of material for each entry and pay for each entry. You must also tailor each entry to suit the category you are entering rather than submitting the same entry in multiple categories
5. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
6. All entries must be completed online at www.canneslions.com, including an entries payment page and entry form. Please note that entries made online will not be considered complete until all the relevant entry materials have been received in the Cannes Lions office, and the entry has been paid for.
7. Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

Within the entry form you will be required to answer the following questions:

1. Insights, Strategy and the Idea (150 words max)
• What were the business, marketing and communications objectives that lay behind the case?
• Describe the target audience and their relationship with the brand
• Explain the unique insight that shaped the idea
• How was it relevant to both the client and the target audience?

2. Creative Execution (150 words max)
• What was the creative strategic solution?
• Describe the different channel(s) and how they worked together to maximise the campaign

3. Results and Effectiveness (100 words max)
• What happened as a result of the communication activity?
• How did the communication achieve the goals and influence business outcomes?
• Include commercial results such as sales and profit as well as change in consumer awareness and attitudes.

Please ensure you do not refer to the name of your agency or any contributing creative companies or people within this written submission.

H. Material Requirements

For Tips on Entering Media Lions, click here.

1. COMPULSORY MATERIALS

PRESENTATION BOARD in digital form AND hard copy:

For all entries, you must supply a Presentation Board in both digital and hard copy formats.

• You must send this as a Jpeg, 300 dpi, RGB with the longest side measuring approximately 420mm, either online or on a PC compatible CD-Rom.
• You must also send an A2 sized print out/hard copy of your Presentation Board, which should be mounted on cardboard, not foamboard. (approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• This Presentation Board will be a summary of your entry and MUST be contained on one page. This presentation should contain key visuals and a simple, clear summary in English of the written submission part of your entry, i.e. Brief, Execution, and Results. There must be no more than 100 words on the presentation board.
• You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.
• Please do not add the category code or title to your board as this may be subject to change during the entry process.
• You MUST adjust your presentation board to the category and section you are entering. If the same entry is entered into other entry sections, e.g. Outdoor, please make sure the board is adapted to Media Lions.

For further assistance and guidance on preparing your presentation, please contact medialions@canneslions.com.

2. SUPPORTING MATERIALS

In addition, you should supply relevant support material, depending on the type of entry you are submitting. You MUST supply AT LEAST the material relating to the media category you are entering as follows:

• For Best use of Television/Cinema, please supply 1 Mpeg2 of the spot(s) (only if not featured in the explanatory videoclip). Please see below for accepted formats.
• For Best use of Radio, please supply a CD-ROM containing your radio spot as an mp3 file in English or with English transcript attached.
• For Best use of Magazines/Newspapers, please supply actual magazines or newspapers containing the ad(s).
• For Best use of Outdoor, please supply proof(s) of the ad(s) or photo(s) of the ad(s) in-situ. No larger than 64 x 48 cms.
• For Best use of Ambient media, please supply photo(s) of the ad(s) in-situ. No larger than 64 x 48 cms. Alternatively, you can send an Mpeg2 file.
• For Special Events/Stunts, please supply photographs of the events or stunts.
• For Best use of Online Advertising, please supply the appropriate URL(s) which needs to be accessible by 4th of May at the latest, and throughout the festival to the 27th of June.
• For Best use of Other Digital Media, please supply URLs, CDs or Mpeg2 files as appropriate
• For Best use of Integrated Media, you should supply any of the above as appropriate.

You may also supply limited additional supporting material if appropriate.

Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

MATERIAL & SAMPLE FORMATS

All materials must be supplied in the following formats:

Video: As Mpeg2 on a PC compatible Data CD/DVD. Do not send TV or cinema ads as support material if they are also contained within your Audio-Visual Presentation (for guidance on AVPs and file encoding standards, see below).

Print/Outdoor: As Jpegs 300 dpi RGB with longest side 420mm on a CD-Rom. May also be supplied as hard copy original publication, proofs or photos which should not be larger than 64 x 48cms.

Radio or Audio files: In MP3 files Bit rate 64 kbps, Compression ratio 22:1.

Display materials: send actual packaging piece or display if reasonably sized. If this is not possible or practical, please supply photographs.


3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:

For guidance on how best to present your audio-visual presentation. please click here.

For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (AVP) or “videoclip” to support your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Festival promotions and on the Cannes Lions winners website. This presentation will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

Ideally, please supply 2 version of your presentation as follows

1) Long version: a maximum of 3 minutes.

This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

2) Short version: 45-60 seconds

Additionally, you may supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarising the entry.

Please supply your audio visual material as an MPG2 file format ONLY on a PC-compatible Data CD/DVD.

MPG2 File Encoding Standards
For submission to Cannes 2010 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 8 megabyte/s.

Please do NOT send DVD files, Windows Media Video, Quicktime or other file formats.

For further assistance and guidance on preparing your presentation, please contact medialions@canneslions.com.

I. Fees

The entry fee of €380.00 is applicable on EACH Media Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

J. Mailing Instructions and Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the BARCODED LABEL supplied with their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Promo Lions, Film Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 12 March 2010

The following material and documents:

• Media Lions Entries Payment and Entry Forms
• Hard copy of your Presentation Board - mounted on cardboard, not foamboard (approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• PC compatible CD containing a digital file of your Presentation board (if not uploaded online)
• Supporting Materials
• Up to 3 minute Videoclip (if supplied)
• 45-60 second Videoclip (if supplied)
• Copy of bank transfer confirmation, if applicable

Should be sent by courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House, Hampstead Road, London, NW1 7EJ, United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD-Rom.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 12 March 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions +.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Sponsored by:

Print the Cyber Lions rules

A. General 

The Aims of the Festival
The International Advertising Festival offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work in this unique international event.

Dates and Location
The 57th International Advertising Festival will take place in Cannes, France from Sunday 20 to Saturday 26 June 2010. All entries will be shown in the Palais des Festivals. The Cyber Lions Awards Ceremony will take place on Wednesday 23 June 2010 in conjunction with Press and Design Lions Awards.

B. Eligibility

1. The Festival is open to all parties involved in digital communications for advertising purposes throughout the world, such as digital agencies, advertising agencies or advertisers.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
3. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement or work.
4. The Festival Organisers may refuse entries that might offend national or religious sentiments or public taste.
5. Entries must not have been entered for Cyber Lions in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All advertising or work entered must have been launched for the first time between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the Festival in any way after 30 April 2010.
8. All entries will be cached and archived on 30 April 2010. All winning and shortlisted entries will be compared with the archived versions to ensure the content has not been substantially altered after 30 April and before the judging takes place at the Festival. Tampering with the content or presentation of your entry after 30 April 2010 may result in disqualification.
9. All websites must be viewable on a PC using Internet Explorer 6.0 or higher versions.
10. All entries must be designed for posting on the internet or other digital channels.
11. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants, only the first entry received will be accepted.
12. All entries must have been made within the context of a normal paying contract with the client, except in the charities and public services categories. That client must have paid for all or the majority of the media costs.
13. The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
14. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
15. All entry forms must be completed online at www.canneslions.com. An entry made via the website will not be considered complete until your entry URL is live online and payment has been received.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information refer to our official statement on ‘scam’ entries.

D. Judging

An international Jury will select the award-winning entries.

Judging stages:
The shortlist is decided by a first round of voting.

A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category which is the basis of the Jury's discussion and awarding of Gold, Silver and Bronze Cyber Lions. Three Grand Prix are selected from all the entries which have won a Gold Cyber Lion - one for Websites, Integrated Campaigns, Banners and Other Rich Media and Craft; one for Other Interactive Digital Solutions; and one for Viral Advertising.

At all voting stages, a judge is prevented for voting for any entry submitted by his/her company in his/her own country. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

E. Awards

The awards are given as follows:

Three Cyber Lions Grand Prix may be awarded by the Jury: one for Websites, Integrated Campaigns, Banners and Other Rich Media and Craft; one for Other Interactive Digital Solutions; and one for Viral Advertising.

Entries for charities and public services are excluded from winning the Grand Prix.
The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

The Interactive Agency of the Year Award is given to the agency that obtains the highest score for entries in the Cyber Lions sections, irrespective of whether these have been entered by the agency or another party.

Grand Prix For Good: This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 19 MARCH 2010

All entry forms and payment must be received through our website www.canneslions.com no later than this date.

G. Entry Requirements

For tips on entering Cyber Lions, click here.

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.
2. Each website, online ad or viral constitutes ONE entry.
Online ads, e-mails and virals which form a campaign must be entered and paid for as single entries, e.g. 3 banners which form a campaign must be paid for as 3 separate entries.
3. You must submit one URL per entry that leads the viewer straight into your entry.
4. Presentation pages are permitted only if there is STRICTLY no agency branding or reference to anyone who worked on the entry. A brief synopsis of the entry may be included on the launch page, as well as a presentation video (which must not be longer than 2 minutes long). Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.
Do not supply presentation pages leading to more than one piece except when entered in B01 - Digitally Led Integrated Campaigns.
5. Your entry must be accessible WITHOUT login or password.
6. Please do not send any physical material. We cannot accept video clips on CDs or boards.
7. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging.
8. All entry forms must be completed online at www.canneslions.com. An entry made online will not be considered complete until your entry URL is live and online and payment has been received.
9. All entries will be cached and archived on 30 April 2010. All winning and shortlisted entries will be compared with the archived versions to ensure the content has not been substantially altered after 30 April and before the judging takes place at the Festival. Tampering with the content or presentation of your entry after 30 April 2010 may result in disqualification.
10. All entries submitted in the Banners and Other Rich Media category must show the ad in the context of a webpage as it was originally displayed.
11. Entries in the Viral Advertising category must include as much information about the results and effectiveness as possible, ideally with a number of views/hits/forwards/users etc. Please note, in the absence of any indication of results, the Jury might not be able to vote for the entry.
12. All websites must be viewable on a PC using Internet Explorer 6.0 or higher versions.
13. You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL.  

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, nor any reference to anyone who has contributed to the entry.

You must submit the following items:

• All entry forms must be completed online at www.canneslions.com.
• Please make sure that your entry is accessible online by 30 April 2010 at the latest and until 30 September 2010.
• Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury at a later time. Note: the judging will take place from 15 to 25 June 2010.

Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

It will be in your interests to explain or translate any specific wordplay or local social, cultural or political references and nuances.

For further assistance and guidance please contact cyberlions@canneslions.com.

I. Fees

The entry fee of €350.00 is applicable on EACH Cyber Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

BANK TRANSFER to:

I. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions+.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

J. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Print the Radio Lions rules

A. General

The Aims of the Festival
The International Advertising Festival offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work in this unique international event.

Dates and Location
The 57th International Advertising Festival 2010 will be held in Cannes, France from Sunday 20 to Saturday 26 June 2010. All entries will be shown in the Palais des Festivals. The Radio Lions Awards Ceremony will be held on Tuesday 22 June 2010 in conjunction with the Outdoor & Media Lions Awards.

B. Eligibility

1. The Festival is open to all those involved in advertising and communication - advertising agencies, production companies, advertisers and so forth.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
3. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement.
4. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Advertisements must not have been entered in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All entries submitted must be designed for transmission, and must have been transmitted for the first time between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the competition after 30 April 2010.
8. Only one party may enter an advertisement into ONE Product & Service category - that is, an agency or production company - and this is to be agreed in advance between the parties concerned. In the event that the same advert is submitted into one or more Product & Service categories by two different entrant companies, only the first entry will be accepted. If different parts of the same campaign are submitted by both the production company and the advertising agency, the first company to enter will have the choice if it would like to submit the whole campaign as the entrant.
9. If one company has entered an advertisement into a Product & Service category, the same advertisement may also be entered into one or more Craft categories. This can be done by the same entrant company, or by a different entrant company (for example, the production company).
10. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self-promotion and non-profit organisations, and that client must have paid for all of the media costs.
11. The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process, should any questions about the implementation or presentation of the work arise.
12. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
13. All entry forms must be completed online at www.canneslions.com. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Cannes Lions Office, and the entry has been paid for.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information refer to our official statement on ‘scam’ entries.

D. Judging

The Radio Lions will be awarded by a Jury composed of top International creatives. The shortlist is decided by the first round of voting. A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category, which is the basis for the Jury’s discussions and awarding of Gold, Silver and Bronze Lions.

One Radio Lions Grand Prix is then selected from all the Gold Lion winners.
Entries in the Charities and Public Services categories are excluded from winning the Grand Prix. At all voting stages, a judge is prevented from voting for any entry submitted by his/her agency(ies) in his/her country. The decision of the Juries in all matters relating to the awarding of prizes will be final and binding.

E. Awards

The Awards given are as follows:

A Grand Prix must be awarded. Entries in the charities and public services categories are excluded from winning the Radio Lions Grand Prix.

The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. These awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film, Film Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these five sections (e.g. Film and Radio, or Film and Press and/or Outdoor).

Grand Prix For Good: This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 12 MARCH 2010

All materials, documentation and payment must be received in the Festival office in London, or through our website www.canneslions.com, no later than this date.

G. Entry Requirements

1. Only one party may enter an advertisement into ONE Product & Service category, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same spot is submitted into one or more Product & Service categories by two different entrants, only the first entry will be accepted.
2. Each advertisement constitutes one entry. Advertisements which form a campaign must be entered and paid for as single entries, i.e. three ads which form a campaign must be paid for as three separate entries, but can be shown consecutively.
3. Radio teasers, which are meaningless as standalone ads and which do not include the name of the product/brand, are usually considered as one entry. If you are unsure, please contact radiolions@canneslions.com.
4. Each Radio Lions entry can be submitted into ONE PRODUCT & SERVICE CATEGORY only. However, the same entry can also be entered into any of the CRAFT categories. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
5. All entry forms must be completed online at www.canneslions.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received, either online or in the Cannes Lions office, and the entry has been paid for.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

H. Material Requirements

We have provided some tips for entering Radio here.

The required materials for Radio Lions entries fall into two categories:

A. MP3 FILES:
1. We require one digital file for each entry, strictly in the following format: MP3 Format. NO OTHER FORMATS WILL BE ACCEPTED.   
2. The MP3 specification for Radio entries is as follows: Bit rate 128 kbps, Compression ratio 11:1 File size should not exceed 3MB.
3. The maximum length for each entry is 180 seconds.
4. All entries MUST be submitted in the original language of the ad.
5. If the original language is not English, we strongly recommend that you also submit an English language version of the ad.
6. If an entry is submitted ONLY in English from a country where English is not the mother tongue, we may require proof that the ad has always and only aired in English. Without such proof, the jury may withdraw the entry from judging without prior notice.
7. All submissions must be supplied as originally transmitted, with no additions or alterations. Any translated ads should be exact translations of this original ad, not an updated or amended version.
8. If supplied, the English language version MUST be an exact translation of the original. Both the script and the sound effects used must be identical to the original, and it is not permissible to substitute names, places or events for ones more relevant to an English-speaking audience. Therefore, it will be in your own interests to explain or translate any specific word play or local, social, cultural or political references and nuances in the Brief Explanation section.
9. We strongly advise that the voice actors used in translated versions are the same gender as those used in the original ad. If this is not done, and we feel the change of gender unfairly contributes to the effect of your ad, we will ask you to supply an alternative version, and we may have to withdraw the translated version from judging.
10. Each version of the ad MUST be submitted as a separate MP3 file. When submitting two versions of the ad, please ensure you do not include both versions in one file.
11. Participants who enter online will be able to upload MP3 files to the website as part of their entry. We strongly recommend that you use the online upload facility to submit your MP3(s). Alternatively, entries can be sent on PC compatible CD-ROM. If submitting on CD-ROM, please save each version of each entry as a separate file and name all files with the entry number and title of the entry. If possible, please include all files for all your entries on one CD-ROM.


B. WRITTEN SCRIPTS:
1. All entrants must submit a full and accurate English script for each ad entered. If the ad was originally aired in another language, a full script in the original language must also be submitted. Please note that these scripts will be read by the Jury, and must be provided accurately and in full.
2. The script(s) must be EXACT TRANSCRIPTIONS of the original ad(s), and of the translation(s) if applicable. The Festival reserves the right to edit any scripts which are not exact reproductions of the audio file(s) provided. Alternatively, you may be asked to resupply the script.
3. Scripts must be supplied in Roman characters only, as the system will not recognise foreign characters. Roman characters with accents (e.g. ö, ñ etc.) are acceptable.

For entries within the Craft categories, you may also supply additional supporting materials. For assistance and guidance on preparing your Radio entries, please contact radiolions@canneslions.com

I. Fees

The entry fee of €270.00 is applicable on EACH Radio Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

J. Mailing Instructions and Checklist

If you have completed your submission online and uploaded all necessary files during the online entry process, there is no need to send anything further to the Festival office.

If you have not uploaded your MP3(s) online, and are sending files on CD-ROM by post, please include the following material and documents:

• Radio Lions Entries Payment and Entry Forms
• CD-ROM containing an MP3 file for each entry IN THE ORIGINAL LANGUAGE and, if applicable, in ENGLISH
• Copy of bank transfer confirmation if applicable

If you have chosen to upload your MP3(s) file with your online entry, please do not send these files on CD-ROM.

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

Deadline: 12 March 2010

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE CANNES LIONS OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

If your parcel contains more than one type of entry (e.g. Promo Lions, Film Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

A Customs Invoice should be included in this consignment which should be clearly marked "FESTIVAL MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal, e.g. £0.50 (50 pence) per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Cannes Lions office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Cannes Lions office.

The Organisers cannot guarantee acceptance of your entry if received in the London festival office after 12 March 2010.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD, and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge, at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection, or extracts of the collection, may not be copied, marketed or sold by any organisation other than the Festival Organisation, or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition, and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes, on condition that this is correctly described.
7. All entrants must accept that their entries may be used in our archive.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries, and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Print the Promo & Activation Lions rules

A. General

Definition
The definition of Promo & Activation for the purpose of Cannes Lions encompasses activity which is designed to create immediate activation and/or offer for the sales of a product or service. This may be effected using sampling, tie-ins, competitions, events, in-store advertising, exhibitions and other promotional vehicles, such as digital media. Promo & Activation Lions will be awarded to the freshest creative ideas that actively engage consumers to products/brands and achieve measurable results.

The Aims of the Festival
The International Advertising Festival offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work in this unique international event.

Dates and location
The 57th International Advertising Festival 2010 will be held in Cannes, France from Sunday 20 to Saturday 26 June 2010. All entries will be shown in the Palais des Festivals. The Promo & Activation Lions Awards Ceremony will be held on Monday 21 June 2010 in conjunction with the Direct and PR Lions Awards.

B. Eligibility

1. The Festival is open to all parties involved in the use of Promo & Activation for advertising purposes, such as sales promotion agencies, advertising agencies and advertisers.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
3. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the promotion or event.
4. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Entries must not have been entered for Promo & Activation Lions in the Festival in previous years.
6. Entries that, up to and including the final day of judging, have infringed any of its country of origin's voluntary or regulatory codes of practice are not eligible. It is the responsibility of the entrant to withdraw such work should any infringement arise prior to the judging and Awards Ceremony.
7. All Promo & Activation campaigns submitted must be designed for implementation and the majority of the campaign must have been implemented between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the Festival in any way after 30 April 2010. In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival Organisers will accept updated and additional information relating to the results section only up to 28 May 2010.
8. Only one party may enter an advertisement - that is, an agency or client - to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All entries must have been made within the context of a normal paying contract with a client, except in the case or self-promotion or non-profit organisation. That client must have paid for all, or the majority, of the media costs.
10. The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions arise about the implementation or presentation of the work.
11. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the Jury may not be allowed to move entries between categories during the judging.
12. All entry forms must be completed online at www.canneslions.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received, either online or in the Cannes Lions office, and the entry has been paid for.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information refer to our official statement on ‘scam’ entries.

D. Judging

Judging stages
The Promo & Activation Lions are awarded by a Jury composed of top international creatives. The shortlist is decided by the first round of voting. A computerised voting system selects the highest marks given in each category.

Further voting establishes the ranking in each category, which is the basis for the Juries' discussions and awarding of Gold, Silver and Bronze Lions. One Promo & Activation Lions Grand Prix is then selected from all the Gold Lion winners.

Entries for Charities and Public Services are excluded from winning the Grand Prix. At all voting stages, a judge is prevented from voting for any entry submitted by his/her agency(ies) in his/her country. The decision of the Juries in all matters relating to the awarding of prizes will be final and binding.

The jury's voting will be based on 4 criteria: Creativity, Strategy, Execution and Results.

Each entry will receive four marks that will make up the total vote. These marks will be weighted as follows:

Creativity    30%
Strategy    20%
Execution    20%
Results        30%

E. Awards

The Awards given are as follows:

A Promo & Activation Grand Prix must be awarded. Entries in the charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze Promo & Activation Lions in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

Grand Prix For Good: This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 12 MARCH 2010

All materials, documentation and payment must be received in the Festival office no later than this date.

G. Entry Requirements

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by two different entrants, only the first entry received will be accepted.
2. Each Promo & Activation Lions entry or campaign constitutes one entry. Entries relating to more than one advertising campaign (even if promoting the same product) must be entered separately.
3. An entry may be submitted in up to 2 categories. Additionally, it may be entered for a third time into Best Integrated Campaign led by Sales Promotion. However, in this case, you must supply a separate entry form and set of materials for each entry and you must pay for each entry.
4. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
5. All entry forms must be completed online at www.canneslions.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received in the Cannes Lions office, and the entry has been paid for.
6. Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

Within the entry form, you will be required to submit the following information:

• Describe the objective of the promotion (100 words maximum)
• Describe how the promotion developed from concept to implementation (100 words maximum)
• Explain why the method of promotion was most relevant to the product or service (100 words maximum)
• Describe the success of the promotion with both client and consumer including some quantifiable results. (100 words maximum)

Please note, in the absence of any indication of results, the Jury cannot give a mark for this and the entry could suffer as a result.

Please ensure you do not refer to the name of your agency or any contributing creative companies or people within this written submission.

H. Material Requirements

For Tips on Entering Promo & Activation Lions, click here.

1. COMPULSORY MATERIALS

For all entries, you must supply a PRESENTATION BOARD in Digital form AND Hard copy:

• For each entry you must supply one JPEG of the Presentation Board at 300 dpi RGB with the longest side at approximately 420mm.
• You will be able to upload your digital file online as part of your entry (max 10MB). Alternatively, digital files can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images (Jpeg) for all your entries on one CD-ROM.
• You must also send an A2 sized print out/hard copy of your Presentation Board, which should be mounted on cardboard, not foamboard (approximately 60cm x 40cm). Do not use glue to affix the entry form on the back of the board.

IMPORTANT

• The Presentation Board MUST be contained on one page.
• It should contain some key visuals and a simple, clear summary in English of the written part of your entry. No more than 100 words total on the Presentation Board.
• You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.
• Please do not add the category code or title to your board as this may be subject to change during the entry process.
• Whenever possible, we advise you to replace any non-English copy on the ad with an English translation.

2. SUPPORTING MATERIALS

In addition, you should supply relevant support material, depending on the type of entry you are submitting.

• For Packaging entries, please supply 1 or 2 samples of the actual packaging piece. If this is not possible or practical, please supply photographs.
• For in-store marketing please supply 1 sample of the display. If this is not possible or practical, please supply photographs.
• For TV entries, please supply 1 MPEG2 of the spot.
• For Print entries, please supply 1 proof or copy of the newspaper, magazine or insert as appropriate.
• For Radio entries, please supply the ad as an MP3 which you can upload online or send on a PC compatible CD-Rom.
• For digital or interactive entries, please supply a url.

You may also supply limited additional supporting material if appropriate.

Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

MATERIAL & SAMPLE FORMATS
All materials must be supplied in the following formats:

• Video: As Mpeg2 on a PC compatible Data CD/DVD. Do not send TV or cinema ads as support material if they are also contained within your Audio-Visual Presentation (see below).
• Print/Outdoor: As Jpegs 300 dpi RGB with longest side 420mm on a CD-Rom. May also be supplied as hard copy original publication, proofs or photos which should not be larger than 64 x 48cms.
• Radio or Audio files: In MP3 files Bit rate 64 kbps, Compression ratio 22:1. Audio cassettes cannot be accepted.
• Packaging and display materials: send actual packaging piece or display if reasonably sized. If this is not possible or practical, please supply photographs.

3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY

For guidance on how best to present your audio-visual presentation, please click here.

For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (AVP) or “video clip” to support your entry which should summarise the brief, execution and outcome of your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post post-Festival promotions and on the Cannes Lions winners website. This presentation will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

Your presentation should be no longer than 3 minutes. This explanatory clip must be concise and should contain key visuals - video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.

Please supply your audio visual material as an MPG2 file format ONLY, on a PC-compatible Data CD/DVD.

Ideally, please supply 2 versions of your presentation as follows:

1) Long version: a maximum of 3 minutes

This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.

2) Short version: 45-60 seconds

Additionally, you may supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarizing the entry.

We will not accept Audio-Visual presentations submitted as DVD files, in Quicktime, Windows Media video, or any other file format.

MPG2 File Encoding Standards
For submission to Cannes Lions 2010 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 8 megabyte/s.

For further assistance and guidance on preparing your presentation, please contact promolions@canneslions.com.

I. Fees

The entry fee of €380.00 is applicable on EACH Promo & Activation Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

Refunds
There will be no refunds for withdrawals by entrants after the official entries deadlines, regardless of any extension to the entries deadlines. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 30 April 2010.

J. Mailing Instructions and Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Promo Lions, Film Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

Deadline: 12 March 2010

The following material and documents:

• Promo & Activation Lions Entries Payment and Entry Forms
• PC Compatible CD containing a digital file of your Presentation board, if not uploaded online
• Hard copy of your Presentation Board - mounted on cardboard, not foamboard. (approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• Supporting Materials
• 3 minute max Videoclip (if supplied) MPG2
• 45-60 second Videoclip (if supplied) MPG2
• Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House, Hampstead Road, London, NW1 7EJ, United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD-ROM.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 12 March 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions+.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Sponsored by:

Print the Film Craft Lions rules

A. General

The Aims of the Festival
The International Advertising Festival offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work in this unique international event.

Dates and location
The 57th International Advertising Festival 2009 will take place in Cannes from Sunday 20 to Saturday 26 June 2010. All entries will be screened in the Palais des Festivals. The Film Craft Lions Awards Ceremony will take place on Saturday 26 June 2010.

B. Eligibility

1. The Festival is open to all those involved in advertising and communication - advertising agencies, production companies, advertisers and so forth throughout the world.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement.
3. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
4. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
5. All entries must be designed for screening, transmission or publication on television, cinema, mobile phones, the internet or in public areas and must have been implemented for the first time between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the competition after 30 April 2010.
6. Only one party may enter an advertisement - that is, an agency or production company - and this is to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted. If different parts of the same campaign are submitted by both the production company and the advertising agency, the first company to enter will have the choice if it would like to submit the whole campaign as the entrant.
7. All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. That client must have paid for all, or the majority of the media costs.
8. The Festival Organisers may contact the client related to any entry at the request of the Jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
9. The Jury may not be allowed to move entries between categories.
10. All entry forms must be completed online at www.canneslions.com. An entry submitted online will not be considered complete until the corresponding material has been paid for and arrives at the Festival Office or has been uploaded and paid via BEAM.TV for a previous Film Lions entry.
11. Trailers featuring direct cuts from feature films will not be accepted.
12. An entry sent online will not be considered complete until the corresponding material has been paid for and arrives at the Festival office.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information please refer to our official statement on 'scam' entries.

D. Judging

Entries will be judged by an International Jury. The shortlist is decided by the first round of voting. A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category which is the basis for the Juries' discussions and awarding of Gold, Silver and Bronze Lions. One Grand Prix is then selected from all the Gold Lion winners.
At all voting stages, a judge is prevented from voting for any entry submitted by his/her agency(ies) in his/her country. The decision of the Juries in all matters relating to the awarding of prizes will be final and binding.

The jury will reward the quality of Craft as demonstrated in the filmmaking process. This might take into account for example the quality of the direction, copywriting or editing; the skilful use of music or sound design, depending on the category entered. The idea behind the execution in relation to the client or brand should be of little or no consideration to the Craft jury, accepting, of course, that it is often integral to the ad and cannot be ignored completely.
 
If the film or ad gives a pleasurable or memorable aesthetic experience, regardless of the subject, product, client or idea, then it may succeed in the Craft categories, even if it is not awarded in the product and services categories.

The jury will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.

E. Awards

The Awards given are as follows:

A Grand Prix must be awarded in the Film Craft Lions category.

The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film, Film Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these five sections (e.g. Film and Radio, or Film and Press and/or Outdoor).

The Palme d'Or is given to the best production company. To compete for this prize, a production company must have at least 10 films in the competition, irrespective of whether these have been entered by the production company, advertising agency or another third party. If the same entry is entered in both Film and Film Craft it counts as 1 entry of the required 10 to be eligible.

Grand Prix For Good
This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 5 MARCH 2010

All materials, documentation and payment must be received in the Festival office no later than this date.

G. Entry Requirements

1. Only one party may enter an advertisement, i.e. Production Company or Agency, to be agreed in advance between the parties concerned. In the event that the same film is submitted by two different entrants, only the first entry will be accepted.
2. Each advertisement constitutes one entry. Advertisements which form a campaign will be entered and paid for as single entries, e.g. 3 ads which form a campaign must be entered and paid for as 3 separate entries, but can be shown consecutively.
3. Film Teasers, where each execution taken individually is meaningless and where the name of the product/brand appears only once are usually considered as one entry.  Please contact filmlions@canneslions.com for further confirmation.
4. The Jury will not be allowed to move entries between categories during the judging.  Please note that entry forms sent online will not be considered a complete entry until the corresponding material arrives at the Festival office.
5. All entry forms must be completed online at www.canneslions.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, in the Cannes Lions office.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

H. Material Requirements

No agency branding or any contributing creative companies/people must be visible on the entry (eg. Logos, credits etc.) except for self promotional entries (e.g. Director’s reel)

You must submit your TVC as follows:

CD
You must send your entries by courier or post to the Festival office.  You will receive pre-printed disc labels after completing your online entry forms. You must print out these labels, attach them to your PC-compatible CD case and send them with a copy of your entry forms. 

• You must submit an mpeg2 OR H264 QuickTime file for each film you are entering into the Festival. See the File Option/Specifications chart below for further information.  We do NOT accept Windows Media video, DVD, or any other file format. Any deviation from the file requirements may result in the entry being rejected and a new file required.
• Do not include the clock or slates in your encode. The file must only contain the advert.
• No agency branding or any contributing creative companies/people must be visible on the entry (eg. Logos, credits etc.) except for self promotional entries.


File Option/Specifications
Choose one of the following:

Programme Stream

H264 Quicktime

We recommend that the files are made using Apple Quicktime Player (currently v7.6.2) which can be downloaded for free but you will need the ‘pro’ upgrade to export files. This can be purchased direct from the download page for around $30 at www.apple.com/quicktime.

• You are strongly advised to dub or subtitle entries in English so that they can be more easily understood by the jury and participants.

For further entry assistance please email the Film entries team at filmlions@canneslions.com.

I. Fees

The entry fee of €300.00 is applicable on EACH Film Craft Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

J. Mailing Instructions and Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Promo Lions, Film Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

Deadline: 5 March 2010

Please include the following material and documents:

•    Film Craft Entries Payment and Entry Forms
•    PC compatible CD (labels attached to outside of case)
•    Copy of bank transfer confirmation, if applicable

Should be sent by courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House, Hampstead Road, London, NW1 7EJ, United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included in your confirmation email upon completion of your online entry forms.

A Customs Invoice should be included in this consignment which should be clearly marked: "FESTIVAL MATERIAL - NO COMMERCIAL VALUE"
If your courier requires a value to be indicated, this should be purely nominal - for example £0.50 (i.e. 50p) per CD.

The Festival Organisers cannot guarantee acceptance of your entry if received in the London festival office after 5 March 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions+.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Sponsored by:

Print the Titanium and Integrated Lions rules

A. General

One jury will judge two different types of entry: Titanium entries for breakthrough concepts and Integrated entries for state-of-the-art integrated campaign entries.

Gold, Silver and Bronze Integrated Lions will be awarded by the jury. One Integrated Grand Prix may also be awarded to the highest standard, state of the art Integrated Campaigns using three or more different media.

Titanium remains in its purist form and stands for breakthrough ideas. It’s for work that is provocative and points to a new direction. It’s for work that “causes the industry to stop in its tracks and reconsider the way forward”.

Titanium entries are not restricted to a set number of executions or types of channel and there is no limit to the lengths of execution or the media used.

The jury may award Titanium Lions and a Titanium Grand Prix if appropriate to entries in this section. You don’t have to specify whether you are submitting to Titanium or Integrated when entering. All campaign entries will be considered by the jury for Integrated Lions or Titanium Lions.

There are no categories in Titanium and Integrated Lions. The idea is everything, whether it’s for a car or toothpaste, telecommunications or charity, big budget or low budget.

Dates and location
The 57th International Advertising Festival will take place in Cannes, France from Sunday 20 to Saturday 26 June 2010. All entries will be shown in the Palais des Festivals. The Titanium and Integrated Lions will be presented during the Awards Ceremony held on Saturday 26 June 2010.

B. Eligibility

1. The Festival is open to all those involved in advertising and communication - advertising agencies, production companies, advertisers and so forth throughout the world.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement.
3. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
4. Entries must not have been entered for Titanium and Integrated Lions in the Festival in previous years.
5. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
6. All entries submitted must be designed for implementation and the majority of the campaign must have been implemented between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the Festival in any way after 30 April 2010. In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival Organisers will accept updated and additional information relating to the results section only up to 28 May 2010.
7. Only one party may enter an advertisement - that is, an agency or production company - and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by two different entrant companies, only the first entry will be accepted.
8. All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. That client must have paid for all, or the majority of the media costs.
9. The Festival Organisers may contact the client related to any entry at the request of the Jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
10. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary.
11. All entry forms must be completed online at www.canneslions.com. An entry submitted online will not be considered complete until the corresponding material arrives at the Festival Office and payment has been received.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information refer to our official statement on ‘scam’ entries.

D. Judging

The award-winning entries will be selected by an international Jury.

The jury's voting will be based on 3 criteria, listed below.

• The quality of the idea and freshness of the creativity.
• Risk – the element that lifts this campaign from good creative to exciting creative.
• The implementation and consistency of the idea working across different channels.

Judging stages:

The shortlist is decided by a first round of voting. A computerised voting system selects the highest marks given. Further voting establishes the ranking and is the basis of the Jury's discussion and awarding of Titanium and Integrated Lions. The Integrated Grand Prix is selected from all the entries that have won a Gold Integrated Lion. The Titanium Grand Prix may be awarded to any entry that has won a Titanium Lion. At all voting stages, a judge may not vote for any campaign to which he or she has contributed. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

E. Awards

One jury will view and vote on all entries. After reaching a shortlist, the jury will award Gold, Silver and Bronze Integrated Campaign Lions and one Integrated Grand Prix and, possibly Titanium Lions and a Titanium Grand Prix to any entry worthy of this most coveted of Lions

All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

Grand Prix For Good: This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 19 MARCH 2010

All materials, documentation and payment must be received in the Festival office no later than this date.

G. Entry Requirements

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants, only the first entry received will be accepted.
2. All entries must relate to one single advertising campaign. Entries relating to more than one advertising campaign (even if promoting the same product) must be entered separately.
3. Entry forms sent online will not be considered complete until the corresponding material arrives in the Festival office.
4. All entry forms should be completed online at www.canneslions.com, including an entries payment page and entry form. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Cannes Lions office, and the entry has been paid for.

Within the entry form you will be required to answer the following questions:

• Describe the campaign (150 words max)
• Describe how the campaign/entry was launched and executed and which channels were used.  (150 words max)
• Give some idea of how successful this campaign was with both client and consumer (150 words max)

Please ensure you do not refer to the name of your agency or any contributing creative companies or people within this submission

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

H. Material Requirements

For tips on entering Titanium and Integrated Lions, click here.

1. COMPULSORY MATERIALS

AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:

For all entries, you MUST prepare an Audio-Visual Presentation (AVP) of your campaign. Along with the written submission, this presentation will be used for Jury deliberations and will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries.

Please supply 2 versions of your presentation as follows:

1) Long version: 2-3 minutes long

This explanatory clip will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarising the written part of your entry (see Entry Form). Our experience shows that juries find this the easiest way to understand and judge entries. We recommend that you keep your presentation concise and to the point. (Videos longer than 5 minutes will not be accepted)

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

2) Short version: 45-60 seconds

Additionally, you must supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should again contain some key visuals and a simple clear commentary in English summarising the written part of the campaign.

MPG2 File Encoding Standards

For submission to Cannes Lions 2010 please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 8 megabits/s.

Please do NOT send DVD, Windows Media Video, Quicktime or other file formats.

For further assistance and guidance on preparing your audiovisual presentation, please contact titaniumintegratedlions@canneslions.com.

2. SUPPORTING MATERIALS

You may also supply relevant support material, depending on the campaign you are submitting. This should include samples, brochures, product packs, leaflets, photographs, point of sale materials etc. as appropriate. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:

• Proofs or photos must not be larger than 64 x 48cms.
• All JPEGS must be 300 dpi, RGB with the longest side measuring approximately 420mm.
• All video material should be submitted as Mpeg2 on a PC compatible Data CD/DVD. All audio files should be submitted as MP3 files on PC compatible CD.
• All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.

All judging materials will be shown to the jury in digital format.

Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific wordplay or local social, cultural or political references and nuances.

I. Fees

The entry fee of €1150.00 is applicable on EACH Titanium and Integrated Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

J. Mailing Instructions and Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Promo Lions, Film Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 19 March 2010

The following material and documents:

• Titanium and Integrated Entries Payment and Entry Forms
• 2-3 minute Videoclip
• 45-60 second Videoclip
• Supporting Materials
• Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House, Hampstead Road, London, NW1 7EJ, United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per video.
 
The Festival Organisers cannot guarantee acceptance of your entry if received in London after 19 March 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions +.
8. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such viewing or publishing. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Print the Design Lions rules

A. General

Definition
Design Lions celebrate the creative use of design as a lever to influence consumers, and its use as an aid to the communication of brand and product messages.

Entries will be awarded for their creativity, originality, execution and the level of consumer engagement.

Categories include Packaging Design, Brand Identity, 3D and Environmental Design.
Design Lions does not include entries for product design or architectural design, except within the confines of the category descriptions.

The Jury will be made up of top creatives from Design agencies and design departments within advertising agencies.

The Aims of the Festival
The International Advertising Festival offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work in this unique international event.

Dates and location
The 57th International Advertising Festival 2010 will take place in Cannes, France from Sunday 20 to Saturday 26 June 2010. All entries will be shown in the Palais des Festivals. The Design Lions Awards Ceremony will take place on Wednesday 23 June 2010 in conjunction with the Press and Cyber Lions Awards.

B. Eligibility

1. The Festival is open to all parties involved in design and advertising throughout the world.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand promoted.
3. Entries cannot be submitted without the prior permission of the client/owner of the rights of the advertisement.
4. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Entries must not have been entered for Design Lions in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Design entries submitted must be designed for implementation and must have been implemented for the first time between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the Festival after 30 April 2010.
8. Only one party may enter an advertisement to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All entries must have been created within the context of a normal paying contract with a client, except entries for charities and public services or in the case of self-promotion. That client must have paid for all, or the majority of, the production costs.
10. The Festival Organisers may contact the client related to any entry at the request of the Jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
12. All entries must be completed online at www.canneslions.com. Entries submitted online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Cannes Lions office, and the entry has been paid for.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information refer to our official statement on ‘scam’ entries.

D. Judging

An international Jury of top industry specialists chosen from the Design community will select the award-winning entries.

Judging Stages:

1.  The shortlist is decided by the first voting. A computerised voting system selects the highest marks given in each category.
2.  Further voting establishes the ranking in each category which is the basis for the Juries' discussions and awarding of Gold, Silver and Bronze Lions. One Grand Prix is then selected from all the Gold Lion winners.  
3.  Entries in the charities and public services categories are excluded from winning the Grand Prix.
4.  At all voting stages, a judge is prevented from voting for any entry submitted by his/her agency(ies) in his/her country.
5.  The decision of the Juries in all matters relating to the awarding of prizes will be final and binding.

The jury's voting will be based on 4 criteria: creativity, originality, execution and the level of consumer engagement.

Each entry will receive 4 marks which will make up the total vote and these marks will be weighted as follows:

Creativity: 40%
Originality: 20%
Execution: 20%
Consumer Engagement: 20%

E. Awards

The Awards given are as follows:

A Grand Prix must be awarded. Entries for charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

Grand Prix For Good: This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 12 MARCH 2010

All materials, documentation and payment must be received in the Festival office no later than this date.

G. Entry Requirements

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by 2 different entrants, only the first entry received will be accepted.
2. All entries must relate either to one item or range of items. Entries relating to more than one range (even if promoting the same client), must be entered and paid for as separate entries.
3. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins.
4. All entries must be completed online at www.canneslions.com, including an entries payment page and entry form. Please note that entries made online will not be considered a complete entry until all the relevant entry materials have been received in the Cannes Lions office and have been paid for.
Within the entry form, you will be required to submit the following information:

• Date of implementation or delivery to market
• Describe the brief from the client
• Describe the challenges and key objectives
• Describe how you arrived at the final design
• Give some indication of how successful the out come was in the market

(400 words max)

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self promotion, nor any reference to anyone who has contributed to the entry.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

H. Material Requirements

For Tips on Entering Design Lions, click here.

1. COMPULSORY MATERIALS

For all entries, you must supply a Presentation Board in both digital and hard copy formats.

• You can upload in digital format online (max 10MB) or send as a Jpeg, 300 dpi, RGB with the longest side measuring approximately 420mm, on a PC-compatible CD-Rom.
• You must also send an A2 sized (approximately 40 x 60cms) hard copy of your Presentation Board, which should be mounted on cardboard (not foamboard).
• This Presentation Board will be a summary of your entry and MUST be contained on one page. This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry (see Entry Form above). There must be no more than 100 words in total on this presentation board. To guide you, we have provided some tips for preparing this presentation, and some examples of typical presentations. Please ensure that the Presentation board focuses on the key visuals of your entry and only on the key points of your explanation.
• You must not refer to the name of your agency or any contributing design or creative companies on this Presentation Board.

2. SUPPORTING MATERIALS:

For ALL entries you must supply 1 or more clear, high quality images of the product or item for publication purposes. This should be uploaded online as a Jpeg 300 dpi RGB with longest side 420mm (max 10MB), or sent on a CD-Rom.

In addition, you should supply relevant support material, depending on the type of entry you are submitting.

YOU MUST SEND IN AN ACTUAL SAMPLE OF YOUR DESIGN ENTRY IF REASONABLY SIZED.

• For corporate identity schemes, wherever possible please supply at least 3 actual examples of the logo or trademark in place e.g. stationery, business cards and other literature, vehicles, packaging etc. If this is not possible or practical, please supply images in Jpeg format.
• For posters, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For flyers, tickets, invitations, postcards, Christmas and other greetings cards please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
  
• For calendars, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For a stationery item or range, please supply a set of actual examples e.g. letterhead, business card, compliment slip
• For books, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For publications, including annual reports, catalogues and brochures, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For typography, please supply an actual example of the piece. If this is not possible or practical, please supply images in Jpeg format.
• For self promotion, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For point of sale, product display, signage, structural graphics, please supply 3-5 images in Jpeg format of the item in situ. If practical, you can supply the actual piece as long as it is collapsible or can be folded.
• For broadcast design and graphics, please supply an audio-visual presentation in MPEG2 format.
• For digital design – websites & online advertising, please supply a URL link, which must be active by 30 April.  
• For other digital executions for advertising and/or promotion of brands or products, it is strongly recommended that you supply an audio-visual presentation to explain your entry.
• For environmental design please supply 3-5 images in Jpeg format showing different views of the interior or exhibition, including a floor plan or layout if helpful or practical. You may also supply a short audio-visual presentation including a walk-through of the space if preferred. All video content must be supplied as MPEG2 and should be no longer than 3 minutes.
• For packaging design and 3D design, please supply a sample of the actual packaging piece or range. If this is not possible or practical, please supply images in Jpeg format. Please note, your entry may be disadvantaged if you cannot supply at least one sample.

You may also supply limited additional supporting material if appropriate.

You may supply a short audio-visual presentation (no longer than 3 minutes) for any entry if you feel it is applicable. All video presentations will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Festival promotions and on the Cannes Lions winners website. This presentation will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

Please supply your audio visual material as an MPEG2 file ONLY on a PC-compatible data CD.

MPG2 File Encoding Standards

For submission to Cannes 2010 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, the Data Rate must not exceed more than 8 megabyte/s.

For assistance and guidance on preparing your presentation, please contact designlions@canneslions.com.

I. Fees

The entry fee of €380.00 is applicable on EACH Design Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

J. Mailing Instructions and Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Promo Lions, Film Lions and Press Lions) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 12 March 2010

• Please send the following material and documents:
• Design Lions Payment and Entry Forms
• PC-Compatible CD containing a digital file of your Presentation board (if not uploaded online)
• Mounted or hard copy of your Presentation Board (NOT foamboard)
• Supporting Materials
• Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House, Hampstead Road, London, NW1 7EJ, United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included in your confirmation email. Please note the Festival's new address above.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD Rom.
 
The Festival Organisers cannot guarantee acceptance of your entry if received in London after 12 March 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions+.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

Print the PR rules

A. General

The Aims of the Festival
PR Lions will honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics.

The Jury will be made up of senior practitioners from international PR agencies and consultancies.

Dates and location
The 57th International Advertising Festival 2010 will be held in Cannes, France from Sunday 20 to Saturday 26 June 2010. All entries will be displayed in the Palais des Festivals. The PR Lions Awards Ceremony will take place on Monday 21 June 2010 in conjunction with the Direct and Promo & Activation Lions Awards.

B. Eligibility

1. The Festival is open to all parties involved in the use of PR for communications purposes throughout the world, such as PR agencies, in-house PR departments, advertising agencies, advertisers and media owners.
2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the client/brand promoted.
3. Entries cannot be made without the prior permission of the client/owner of the rights of the PR case.
4. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
6. All PR Lions campaigns submitted must be designed for implementation and the majority of the campaign must have been implemented between 1 March 2009 and 30 April 2010. Entries cannot be cancelled or removed from the Festival in any way after 30 April 2010. In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival Organisers will accept updated and additional information relating to the results section only up to 28 May 2010.
7. All PR campaigns submitted must have been created within the context of a normal paying contract with a client, except in case of self-promotion and charity/not-for-profit organisations, and the client must have paid all, or the majority, of the media costs.
8. The Festival Organisers may need to contact the client related to any entry at the request of the Jury at any time during the voting process should any questions about the implementation or presentation of the work arise. In such cases, wherever possible, the entrant will be advised before this is done.
9. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins and will inform the entrants if their entry is moved. However, the Jury may not be allowed to move entries between categories during the judging.
10.  All entry forms must be completed online at www.canneslions.com. Entries submitted online will not be considered complete until all the relevant entry materials have been received in the Cannes Lions office and the entry has been paid for.
11. Only one party may enter a PR campaign, i.e. Agency or Client, to be agreed in advance between the parties concerned. In the event that the same campaign is submitted by two different entrant companies, only the first entry will be accepted.

C. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. For further information refer to our official statement on ‘scam’ entries.

D. Judging

An international Jury of top PR specialists will select the award-winning entries.

Judging stages:

The shortlist is decided by a first round of voting. A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category which is the basis of the Jury's discussion and awarding of PR Lions.

The Grand Prix is selected from all the entries that have won a PR Lion. At any time during the voting, the Jury may decide to contact the client involved in each entry to verify authenticity or claims. Entries for charities and not for profit organisations are excluded from winning the Grand Prix. At all voting stages, a judge may not vote for any entry submitted by his/her company in his/her country. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The jury's voting will be based on 4 criteria: Strategy, Execution, Creativity & Originality and Documented Results.

Each entry will receive 4 marks which will make up the total vote and these marks will be weighted as follows:

Strategy and research: 30%
Execution: 20%
Creativity and originality: 20%
Documented results: 30%

E. Awards

The Awards given are as follows:

A Grand Prix must be awarded in the PR category. Entries in charities and not for profit services are not eligible to win the Grand Prix.

The Jury will award PR Lions in each category to entries judged to be deserving of this honour. These awards will be given to the entrant company. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Design, PR, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

Independent Agency of the Year
This new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections. The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

Grand Prix For Good
This year, Cannes Lions launches the Grand Prix for Good, to reward work ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold/PR Lion winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

For more information on Special Awards and their calculation please click here.

F. Entry Deadline: 12 MARCH 2010

All materials, documentation and payment must be received in the Festival office no later than this date.

G. Entry Requirements

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned.
2. Each campaign constitutes one entry.
3. All entries must relate to one PR campaign. Entries relating to more than one campaign (even if promoting the same client), must be entered and paid for as separate entries.
4. An entry may be entered in up to 3 different categories: - i.e. One Sectors and Services category and/or one Technique and/or one Best Campaign category.
You must supply a separate entry form and set of material for each entry and pay for each entry. You must also tailor each entry to suit the category you are entering rather than submitting the same entry in multiple categories (i.e. if you submit the same PR campaign in more than one PR category, it is highly recommended that the presentation of each is adapted to highlight the elements most relevant to the chosen PR categories).
5. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins and will inform the entrants if their entry is moved.
6.  All entry forms must be completed online at www.canneslions.com, including an entries payment page and entry form. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received in the Cannes Lions office and the entry has been fully paid for.
7. Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Cannes and also after Cannes in league tables featured in "The Cannes Report". Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 30 April 2010 may incur costs.

Within the entry form, you will be required to submit the following written information:

• Summary of the Campaign: Give a brief overview of the whole campaign from start to finish, including the challenge, the objectives, the strategy and execution and the outcome. (200 words max)

Then explore each of the above points in more detail as follows:

• 1. The situation:
  •  Describe the organisation, business or individual for which the campaign was devised.
  • Describe the situation, problem or opportunity that elicited the need for this PR campaign. (100 words)
• 2. The goal:
  • Describe the goals and objectives of the campaign and the criteria for success.
  • Identify the target audience or publics and their relationship to the client.
  • Explain the research that was undertaken to achieve the goals. (100 words)
• 3. The strategy:  
  • Describe the communication strategy. (150 words)
• 4. Execution:
  • Describe step by step how the plan was implemented including where, when and for how long.
  • Were there specific tools or tactics?
  • Did the campaign run according to the original plan or was it adapted at any stage? (150 words)
• 5. Results: 
  • Include tangible and quantifiable results and show how they can be measured against the original objectives and achieved the communication and business goals. (150 words)

Maximum 850 words

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self-promotion, nor any reference to anyone who has contributed to the entry.

You will be offered the opportunity, when entering online, to submit information separately that will be kept confidential (i.e. submitted only to the jury).

H. Material Requirements

For Tips on Entering PR Lions, click here.

1. COMPULSORY MATERIALS

PRESENTATION BOARD in digital form AND hard copy:

For all entries, you must supply a Presentation Board in both digital AND hard copy formats:

• For each entry you must supply one Jpeg of the Presentation Board at 300 dpi, RGB with the longest side measuring approximately 420mm.
• You will be able to upload your digital images/Jpeg of the presentation board on the Cannes Lions website as part of your entry. Alternatively, digital images can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images (JPEG) for all your entries on one CD-ROM.
• You must also send an A2 sized hard copy of your Presentation Board, which should be mounted on cardboard, not foam board (approximately 60 x 40cms) and not more than 2mm thick.

IMPORTANT!

• The Presentation Board will be a visual summary of your entry and MUST be contained on one page.
• This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry (see Entry Form above). There must be no more than 100 words in total on this presentation board (excluding words contained in visuals).
• To guide you, we have provided some tips for preparing this presentation, and some examples of typical presentations. Please ensure that the Presentation board focuses on a few key visuals of your entry and only on the key points of your explanation.
• Do not add the category code and title to your board. This may be subject to change during the entry process.
• You must not refer to the name of your agency or any contributing PR or creative companies on this Presentation Board.

2. SUPPORTING MATERIALS

In addition, you should supply relevant support material, depending on the entry you are submitting. Please limit your supporting material to only the most important and relevant pieces and please supply only one copy of each piece. Support materials might include (but are not limited to) planning documents, press releases, press clippings, online content, TV coverage, measurement and evaluation documents and research documents.

We strongly suggest that you place your supporting materials within a binder.

• For Best Use of Live events/celebrity endorsement, please supply photographs of the events or stunts.
• For Best use of Digital PR and Best Use of Social Media, please supply the appropriate URL(s) which needs to be accessible by 4th of May at the latest and throughout the festival to the 26th of June.
• Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local, social, cultural or political references and nuances.

MATERIAL & SAMPLE FORMATS

All materials must be supplied in the following formats:

Binder Requirements: the binder should be letter-sized (or A4), hardcover and no more than three inches (7.6 cm) thick.
The exterior and interior of the binder should have no type, images or identifying marks.
This detailed information should be in tabbed sections labeled according to contents.

Images/Photos/Press clippings: As Jpegs 300 dpi RGB with longest side 420mm on a CD-Rom. May also be supplied as hard copy original publication, proofs or photos which should not be larger than 64 x 48cms.

Broadcast materials, clips and videos etc.: As Mpeg2 on a DVD or PC compatible CD-Rom. Do not send TV or cinema ads as support material if they are also contained within your Audio-Visual Presentation (see below).

Radio or Audio files: In MP3 files Bit rate 64 kbps, Compression ratio 22:1. Audio cassettes cannot be accepted.

3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY

For guidance on how best to present your Audio-Visual presentation please click here.

For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (AVP) or “videoclip” to support your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Festival promotions and on the Cannes Lions winners website. This presentation will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

This explanatory clip should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarizing your entry. This clip, if supplied must be no longer than 3 minutes.

Please supply your audio visual material as an MPEG2 file ONLY on a PC-compatible data CD.

Ideally, please supply 2 version of your presentation as follows:

1) Long version: a maximum of 3 minutes

This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.

2) Short version: 45-60 seconds

Additionally, you may supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarizing the entry.

We will not accept Audio-Visual presentations submitted as DVD files, in QuickTime, Windows Media video, or any other file format.

MPG2 FILE ENCODING STANDARDS

For submission to Cannes Lions 2010 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, The Data Rate must not exceed more than 8 megabyte/s.

For further assistance and guidance on preparing your presentation, please contact prlions@canneslions.com. 

I. Fees

The entry fee of €380.00 is applicable on EACH PR Lions entry.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows:

Or by BANK TRANSFER to:

If you choose to pay by CREDIT CARD there will be a handling charge:

AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@canneslions.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

Refunds
There will be no refunds for withdrawals by entrants after the official entries deadlines, regardless of any extension to the entries deadlines. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 30 April 2010.

J. Mailing Instructions and Checklist

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with the last page of their online entry forms when sending entry materials to the Cannes Lions Festival office. Please use photocopies if necessary.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 12 March 2010

Please send the following material and documents:

• PR Lions Payment Form
• Hard copy of your Presentation Board - mounted on cardboard, not foamboard. (Approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• PC compatible CD containing a digital file of your Presentation board if not uploaded online
• Any additional supporting materials
• PC compatible CD containing 3 minutes max Videoclip (if supplied) MPG2 and
• 45-60 second Videoclip (if supplied) MPG2
• Copy of bank transfer confirmation if applicable

By courier or registered mail to:

CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included in your confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD.
The Festival Organisers cannot guarantee acceptance of your entry if received in London after 12 March 2010.

K. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions+.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

L. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Cannes Lions.
5. Emap Ltd, trading as International Advertising Festival, shall not be deemed to be in breach of this Agreement or otherwise liable to the Client for any failure or delay in performing its obligations under this Agreement as a result of an event or series of connected events outside the reasonable control of Emap (including, without limitation, acts of God, floods, lightning, storm, fire, explosion, natural disaster (including, without limitation, ash cloud), war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action, or governmental or regulatory order (including prohibitions on public gatherings) and a pandemic, epidemic (such as swine flu or other disease) or other widespread illness, individually or collectively being an “Event of Force Majeure”).

A. Network of the Year

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Titanium and Integrated sections.

Eligibility:

• To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.
• All entries from an agency are eligible, regardless of the entrant company.
• Only the information submitted on the entry forms or amendments received before 30 April 2010 will be considered in the Network of the Year calculations.
• Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry.

Points System:

Points awarded are:

• 12 points for a Titanium Grand Prix;
• 10 points for all other Grands Prix;
• 10 points for a Titanium Lion;
• 7 points for a Gold Lion/PR Lion;
• 5 points for a Silver Lion;
• 3 points for a Bronze Lion; and
• 1 point for a shortlist position.

Calculation:

The Network of the Year Award's calculation is based on all of the shortlisted entries and awards won by an agency.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry are divided and allocated equally among the agencies credited.

A campaign is considered as one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded. Therefore, a Gold campaign of three executions wins seven points + two shortlist points.

Where different agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Agency A is credited with only one execution of a three-part campaign that is shortlisted, then Agency A will receive 1/3 point.

Finally, in the case of a tie in the number of points, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of Lions awarded.

B. Independent Agency of the Year

This new award honours the independent agency that has amassed the most points across all the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated Lions. The spirit of Independent Agency of the Year is to reward an individual office of an independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an independent agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

Points System:

Points awarded are:

• 12 points for a Titanium Grand Prix;
• 10 points for all other Grands Prix;
• 10 points for a Titanium Lion;
• 7 points for a Gold Lion/PR Lion;
• 5 points for a Silver Lion;
• 3 points for a Bronze Lion; and
• 1 point for a shortlist position.

Calculation:

The Independent Agency of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.

A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point.

Finally, in the case of a tie in the number of points, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of Lions awarded.

C. Advertising Agency of the Year

Eligibility:

• An Agency is eligible if it has entries in TWO of the following sections: Film or Film Craft Lions; Press Lions; Outdoor Lions; Radio Lions.
• All entries from an agency are eligible, regardless of the entrant company.
• Only the information submitted on the entry forms or amendments received before 30 April 2010 will be considered in the Agency of the Year calculations.

Points System:

Points awarded are:

• 1 point for a shortlist entry;
• 3 points for a Bronze Lion;
• 5 points for a Silver Lion;
• 7 points for a Gold Lion; and
• 10 points for a Grand Prix.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The maximum number of points awarded to an agency for shortlisted entries is 10.

If a shortlisted or winning entry has been credited to more than one advertising agency, the points awarded to the entry are divided and allocated equally among the agencies credited.

Calculation:

• For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries are counted towards the agency points total.
• The total points from Lions awarded are calculated by multiplying each award by the relevant points as listed. A campaign is considered as one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also counted, even if the maximum 10 shortlist points have already been attained. Therefore, an agency with 10 shortlisted entries and a Gold campaign of three executions wins 10 points + 7 points + 2 shortlist points = 10 points.
• Where more than one agency has been credited, the points awarded are divided equally between the parties.
• Where different agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Agency A is credited with only one execution of a three-part campaign that is shortlisted, Agency A will receive 1/3 point.
• The agency total is calculated by adding the total points from Lions awarded to the remaining shortlist points.
• If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lion and one part of that campaign also wins an award in a different category within that entry section, only the highest award counts. This rule is applied only within each entry section.
• So, if the same campaign wins a Silver Lion and a Gold Lion within Film and/or Film Craft, only the Gold points are counted. However, if the same campaign wins a Silver in Outdoor and a Gold in Press, both the Silver and Gold points are counted.
• Finally, in the case of a tie in the number of points, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of Lions awarded.

D. Direct Agency of the Year

Eligibility:

• All Direct Lions entries from an agency will be included in the Direct Agency of the Year calculations, regardless of the entrant company.
• Only the information submitted on the entry forms or amendments received before 30 April 2010 are considered in these calculations.

Points System:

Points awarded are:

• 1 point for a shortlist entry;
• 3 points for a Bronze Lion;
• 5 points for a Silver Lion;
• 7 points for a Gold Lion; and
• 10 points for a Grand Prix.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The maximum number of points awarded to an agency for shortlisted entries is 10.

If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry are divided and allocated equally among the agencies credited.

Calculation:

• For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10  shortlisted entries are counted towards the agency points total.
• The total points from Lions awarded are calculated by multiplying each award by the relevant points as listed above.
• Where more than one agency has been credited, the points awarded are divided equally between the parties.
• The agency total is calculated by adding the total points from Lions awarded to a maximum of 10 remaining shortlist points.
• If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lion and one part of that campaign also wins an award, only the highest award will count.
• Finally, in the case of a tie in the number of points, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of Lions awarded.

E. Interactive Agency of the Year

Eligibility:

• All Cyber Lions entries from an agency will be included in the Interactive Agency of the Year calculations, regardless of the entrant company.
• Only the information submitted on the entry forms or amendments received before 30 April 2010 will be considered in these calculations.

Points System:

Points awarded are:

• 1 point for a shortlist entry;
• 3 points for a Bronze Lion;
• 5 points for a Silver Lion;
• 7 points for a Gold Lion; and
• 10 points for a Grand Prix.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The maximum number of points awarded to an agency for shortlisted entries is 10.

If a shortlisted or winning entry has been credited to more than one interactive agency, the points awarded to the entry are divided and allocated equally among the agencies credited.

Calculation:

    * For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10  shortlisted entries are counted towards the agency points total.
    * The total points from Lions awarded are calculated by multiplying each award by the relevant points as listed above.
    * Where more than one agency has been credited, the points awarded are divided equally between the parties.
    * The agency total is calculated by adding the total points from Lions awarded to a maximum of 10 remaining shortlist points.
    * If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lion and one part of that campaign also wins an award, only the highest award will count.
    * Finally, in the case of a tie in the number of points, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.


For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of Lions awarded.

F. Media Agency of the Year

Eligibility:

• The Media Agency of the Year Award is given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party.
• Only the information submitted on the entry forms or amendments received before 30 April 2010 are considered in these calculations.

Points System:

Points awarded are:

• 1 point for a shortlist entry;
• 3 points for a Bronze Lion;
• 5 points for a Silver Lion;
• 7 points for a Gold Lion; and
• 10 points for a Grand Prix.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The maximum number of points awarded to an entrant for shortlisted entries is 10.

If a shortlisted or winning entry has been credited to more than one entrant, the points awarded to the entry are divided and allocated equally among the companies credited.

Calculation:

• For each entrant company, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries are counted towards the entrant company points total.
• The total points from Lions awarded are calculated by multiplying each award by the relevant points as listed above.
• Where more than one entrant company has been credited, the points awarded are divided equally between the parties.
• The entrant company total is calculated by adding the total points from Lions awarded to a maximum of 10 remaining shortlist points.
• If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lion and one part of that campaign also wins an award, only the highest award will count.
• Finally, in the case of a tie in the number of points, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

For example:

G. Palme d'Or

Eligibility:

• In order to be eligible for the Palme d’Or, a production company must have 10 or more entries in the Film and/or Film Craft section, regardless of the entrant company. If the same entry is entered in both Film and Film Craft, it counts as one entry of the required 10 to be eligible.
• If a production company has more than one office in a country, entries from all offices within that country will be included. The Festival Office only considers production companies to be part of the same entity in a country if their names are the same. Sister and satellite companies with different names will not be considered together.
• Only the best 10 entries from each production company will be used to calculate the Palme d’Or.
• Only the information submitted on the entry forms or amendments received before 30 April 2010 are considered in the Palme d’Or calculations.

Points System:

Points awarded are:

• 1 point for a shortlist entry;
• 3 points for a Bronze Lion;
• 5 points for a Silver Lion;
• 7 points for a Gold Lion; and
• 10 points for a Grand Prix.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

If a shortlisted or winning entry has been credited to more than one production company, the points awarded to the entry are divided and allocated equally among the production companies credited on the original entry form.

Calculation:

• All offices of a production company with the same name and within a country are combine.
• The top 10 entries from the production company within a country are used to calculate the Palme d’Or ranking.
• The total points from Lions awarded are calculated by multiplying each award by the relevant points as listed above. A campaign is considered as one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, provided the maximum entries considered does not exceed 10. Therefore, a Gold campaign of three executions wins seven points + two shortlist points.
• Where more than one production company has been credited, the points awarded are divided equally between the parties.
• Where different production companies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Production Company A is credited with one execution only of a three-spot campaign that is shortlisted, Production Company A will receive 1/3 point.
• The Palme d’Or is calculated by adding the total points from Lions and shortlist points awarded, from the top 10 entries credited to the production company.
• Finally, in the case of a tie in the number of points, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

For example:

Although the total points are the same, Production Company A beats Production Company B based on the number and rank of Lions awarded.

H. Grand Prix for Good

This year, Cannes Lions launches the Grand Prix for Good, to reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services.

Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, which will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

I. National Diploma

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted.

In order to be eligible, there must be a minimum of ten entries from the country. The National Diploma is given to the entry that scores the highest mark in the first round of voting. Certificates are sent to the entrant company after the Festival.

J. Media Person of the Year

The “Media Person of the Year” Award honours a leading personality from the worldwide media industry.

This award is nominated by the Festival organisers.

Previous personalities honoured:

2009: Steve Ballmer, CEO of Microsoft Corporation

2008: Sir Anthony O’Reilly, Chief Executive of Independent News & Media PLC

2007: Tsuneo Watanabe, Chairman and Editor-in-Chief of The Yomiuri Shimbun Holdings

2006: Gunter Thielen, Chairman and CEO of Bertelsmann AG

2005: Lachlan Murdoch, Deputy Chief Operating Officer of News Corporation

2004: Arnaud Lagardère, Chairman and CEO of the Lagardère Group

2002: Sumner M Redstone, Chairman and CEO of Viacom

2001: Gerald Levin, CEO of AOL Time Warner

2000: Jean-Claude Decaux, President, JCDecaux Group

1999: Silvio Berlusconi, media magnate and Prime Minister

Winners can be found on Lions+.

K. Advertiser of the Year

The Advertiser of the Year Award honours clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services. This award is nominated by the Festival organisers.

Previous winners included:

2009: Volkswagen

2008: Procter & Gamble

2007: Honda

2006: adidas

2005: PlayStation

2004: BMW Group

2003: Nike

2002: Swatch Group

2001: Anheuser-Busch

2000: Sony Corporation

1999: Virgin Group

1998: Diesel

1997: Nissin Food Products Co.

1996: British Airways

1995: Heineken Holding N.V.

1994: Nike Inc.

1993: Levi Strauss & Co.

1992: PepsiCo Inc.

1991: Volkswagen

Winners can be found on Lions+.

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