Design Lions celebrates the creative use of design as a lever to influence consumers and its use as an aid to the communication of brand and product messages.
It does not include entries for product design, web design or architectural design, except within the confines of the category descriptions.
Packaging Design is broken down into product categories. Only packaging and containers may be entered, not contents. Entries can be individual item, packaging design or a range of packaging design.
Brand Identity, including logos and trademarks (new or redesigned) and posters, fliers, tickets, invitations, greetings cards and calendars. It includes publications incorporating books, brochures, catalogues and annual reports. It further includes product display, point of sale, signage; broadcast design and graphics; TV channel and programme idents and graphic overlays e.g. weather symbols and sports scores.
Environmental Design is divided into semi-permanent or can be described as ‘space you look at’, such as event stands, trade shows, seasonal display and permanent, or ‘space you can walk into’ but based on consumer experience and engagement with the space, not the architectural structure.
Entries will be awarded for creativity, originality, execution and the level of consumer engagement.
| Creativity | 40% |
| Originality | 20% |
| Execution | 20% |
Consumer Engagement | 20% |
Got any questions? Contact the Entries Department
For tips on how to enter, click here.
