Programme
During the first week, participants will be based at the Berlin School, one of the world's leading creative training institutions, which has built a global reputation with its innovative Executive MBA programme to help creative industry executives lead for excellence in their organisations. There they will engage in six days of intensive training from the Berlin School's professors and practising professionals, after which they will relocate to Cannes during the Festival week, where the course will continue with bespoke sessions, speeches and lectures as well as the use of Cannes Lions' incredible array of workshops, masterclasses and seminars. All facilities of the full week in Cannes will be available to the participants, including Festival content, exhibitions, screenings, award shows and galas.

Download a full programme here.

Fee
The cost is €7,950, which includes all tuition fees over the two weeks, a full registration to the Cannes Lions Festival and lunches. Flights, accommodation, incidentals and other meals are not included. There are around 30 places available.

To apply for a place on the programme, fill out this form.

For further information please email cannesleaders@berlin-school.com.

Bursaries
Up to three free bursaries will be made available to professionals working in the field who are based in one of the 151 countries that have never previously won a Cannes Gold Lion.

• The bursary is open to ANYONE working in advertising and communications in the country, no matter where they are from originally or what nationality they are.  

• Those interested in a bursary should fill out the form on the left, and email the Berlin School at cannesleaders@berlin-school.com, with the subject line Cannes Leaders Bursary, and make clear that you are applying for a bursary.   

• You must explain in no more than 100 words and in English "why you are the best candidate for the Cannes Leadership Progamme Bursary".

• The closing date for bursary applications is
  1 March 2010. Winners will be informed by 15 March.

Click here for a list of the eligible countries.

After 34 wonderful years in advertising, Michael Conrad retired in 2003. Born in Germany – "a country more famous for great cars and less famous for great ads", as his friend John Hegarty likes to point out – Michael brought German engineering to global quality management in advertising, helping Leo Burnett Worldwide Inc. become Global Agency Network of the Year in 2000 (AdAge) and Most Awarded Agency Network in 2001 (The Gunn Report). Under his creative leadership, 27 Leo Burnett agencies were named Agency of the Year in their countries, some of them more than once.

Michael began his career in 1968 as copywriter for Young & Rubicam, Frankfurt. In 1972, then Creative Director at Ogilvy & Mather Frankfurt, Michael left with his Co-Creative Director Walter Lürzer to start TBWA in Frankfurt. In 1975, Michael and Walter set up Lürzer, Conrad, subsequently winning Agency of the Year and several Campaign of the Year awards. In 1980, the agency merged with Leo Burnett Germany, continuing its growth and creative success.

When Walter Lürzer retired in 1982 to launch Lürzer's Archive, Lürzer, Conrad was renamed Michael Conrad & Leo Burnett. In 1986, Michael moved to Chicago to become President and Chief Creative Officer of Leo Burnett International, which included creative leadership on global accounts like Marlboro. In 1996, he became Vice-Chairman and Chief Creative Officer of Leo Burnett Worldwide.

Michael has presided over many juries of international advertising festivals, including Cannes Lions, AdFest, the Clios and Golden Drum. He serves as Dean of the Roger Hatchuel Lions Academy and is an Honorary Member of ADC Switzerland, ADC*Europe and ADC Germany.

In 2002, German business daily Handelsblatt and Wirtschaftswoche magazine inducted him into the German Advertising Hall of Fame.

Upon retiring in 2003, ADC Germany's Sebastian Turner approached Michael to help develop ADC's education initiatives. Having identified low-quality creative leadership as the main reason for low-quality standards in creative industries, the idea was born to establish The Berlin School of Creative Leadership.

Michael lives in Zürich with his wife, Helga. They enjoy their three children's creative progress: Anja's fresh photography, and Josepha and Philipp's desperate serenades.

Doug Guthrie is Academic Director of the Berlin School of Creative Leadership. He is also Professor of Management and Daniel P. Paduano Faculty Fellow at the NYU-Stern School of Business, and Faculty Director for Global Executive Education.

In addition to his duties at Stern, Doug holds an appointment as Professor of Sociology on NYU's Faculty of Arts and Sciences. His areas of expertise lie in the fields of management, leadership, corporate governance and economic reform in China. Recent work in these areas include Dragon in a Three-Piece Suit: The Emergence of Capitalism in China (Princeton University Press), The State, Courts, and Maternity Leave Policies in U.S. Organizations (American Sociological Review), The Rise of Female CEOs in U.S. Organizations (Social Forces), Social Connections in China: Institutions, Culture, and the Changing Nature of Guanxi (Cambridge University Press), Organizational Learning and Productivity: The Rise of the Chinese Corporation (Management and Organization Review), Social Entrepreneurship and Corporate Welfare in Urban Renewal (Stanford Social Innovation Review), Privatization and the Social Contract: Corporate Welfare and Low-Income Housing in the United States since 1986 (Research in Political Sociology), China and Globalization: The Social, Economic, and Political Transformation of Chinese Society (Routledge), Politics and Partnerships: The Transformation of the Nonprofit Sector in the Era of the Declining Welfare State (University of Chicago Press, forthcoming) and China's Radical Transformation: Economic Reform, Global Integration, and Political Change in the World's Largest Nation (Polity, forthcoming).

His research has been funded by the Ford Foundation, the Alfred P. Sloan Foundation and the Social Science Research Council. He has also served as the Director of the Business Institutions Initiative and the Program on the Corporation as a Social Institution at the Social Science Research Council.

Doug has taught at Harvard Business School, INSEAD and the Graduate Schools of Business at Stanford University, Columbia University and Emory University. He received his Bachelor's Degree in Chinese Literature from the University of Chicago and his PhD in Organisational Sociology from the University of California, Berkeley.

David Slocum is Special Adviser to the Faculty Director of the EMBA Programme at The Berlin School of Creative Leadership.

David completed ten years as an administrator and faculty member at New York University in 2008. Most recently the Director of the university-wide Center for Teaching Excellence, he was previously an Associate Dean at the Graduate School of Arts and Science. There, he was Co-Founding Director of the Diversity Studies Program, operated jointly with the University of Cape Town (UCT), and coordinated the school's global outreach efforts.

Before arriving at NYU, he directed and taught in the Graduate Media Studies Program at the New School for Social Research. A sociologist and historian of film and media, David's research and teaching in the Cinema Studies Department and the Art & Public Policy Program at the NYU Tisch School of the Arts focused on the US and global media representation of difficult and controversial topics such as violence, war and terrorism. His publications have examined a range of cultural, historical, and industry issues in media and entertainment and include four books, most recently the edited collection, Hollywood and War: The Film Reader (Routledge, 2006).

David has presented his research widely at more than 85 professional meetings and public lectures in 25 countries. He has also held visiting professorships at UCT and the University of Tehran. His current research includes the development of cases and a book on creative leadership (with Doug Guthrie); the production of articles on the emergence and contemporary importance of global film festivals, building on fieldwork at African festivals in Zanzibar (ZIFF) and Ouagadougou (FESPACO); the continuation of the analysis in articles and a book-length study of film violence and the Hollywood film industry; and the development of articles and a special journal issue on comparative and intercultural studies of diversity, and the idea of "diversity literacy" (with Melissa Steyn).

David earned his baccalaureate from the University of Michigan, a Master's Degree from Harvard University and a PhD in American Studies from New York University.

Robert Weisz is Professor of Organizational Behavior & Organizational Development at the IAE Aix-en-Provence, University of Aix-Marseille.

His areas of interest focus on emotional intelligence, team effectiveness, change leadership and coaching. He is the author or co-author of several books and has more than 30 published articles in the fields of management, work organisation, communication under stress, leadership and the cross-cultural dimensions of pedagogy.

Robert has developed a model of analysis of communication processes and styles, as well as self-assessment tools for managers, to define their personal communication profile and provide them with individual development plans.

He is Adjunct Professor at HEC (Paris) for the international programmes. He also teaches in other known business schools such as Monash BS (Melbourne), WHU (Koblenz) and Steinbeis (Berlin), and has been consulting in large international companies including Alcatel, Auchan, BASF, Bouygues, Cern, Club-Méditerranée, Deloitte & Touche, EDF, EADS, Eurocopter, GDF, ING, Renault Trucks, Schneider Electric, SHV and ST Microelectronics.

A former Dean of IAE Aix-en-Provence, Robert is currently Director of the MBA Change and Innovation. He holds a MBA from ESSEC, Paris. He received a Master of Research in Psychology and in Ethnology from the University of Provence. He was awarded his PhD in Business Administration by the University of Aix-Marseille.