Cannes Lions International Advertising Festival

Cannes Lions has teamed up with the Berlin School of Creative Leadership to launch a brand-new venture called The Cannes Creative Leaders Programme, a two-week training initiative taking place in Berlin and Cannes in June 2010, designed for those either in a creative leadership position or about to step up to lead a team.

Programme
During the first week, participants will be based at the Berlin School, one of the world's leading creative training institutions, which has built a global reputation with its innovative Executive MBA programme to help creative industry executives lead for excellence in their organisations. There they will engage in six days of intensive training from the Berlin School's professors and practising professionals, after which they will relocate to Cannes during the Festival week, where the course will continue with bespoke sessions, speeches and lectures as well as the use of Cannes Lions' incredible array of workshops, masterclasses and seminars. All facilities of the full week in Cannes will be available to the participants, including Festival content, exhibitions, screenings, award shows and galas.

Download a full programme here.

Fee
The cost is €7,950, which includes all tuition fees over the two weeks, a full registration to the Cannes Lions Festival and lunches. Participants will also receive VIP access for the opening and closing galas at Cannes Lions. Flights, accommodation, incidentals and other meals are not included. There are around 30 places available.

To apply for a place on the programme, fill out this form.

For further information please email cannesleaders@berlin-school.com.

Bursaries
Up to three free bursaries were made available to professionals working in the field who are based in one of the 151 countries that have never previously won a Cannes Gold Lion.

The bursary was open to ANYONE working in advertising and communications in the country, no matter where they are from originally or what nationality they are.

Those interested in a bursary filled out the form on the left, and email the Berlin School at cannesleaders@berlin-school.com, with the subject line Cannes Leaders Bursary, and make clear that they were applying for a bursary.

They explained in no more than 100 words and in English "why you are the best candidate for the Cannes Leadership Progamme Bursary".

The closing date for bursary applications was 1 March 2010. Winners were informed by 15 March.

Click here to find out who won the bursaries.

Please note: Programme is subject to change. Industry speakers in Cannes will be updated as they are confirmed to appear.

Week One: Intensive Introduction to the Field of Leadership
Berlin, Sunday evening, 13 June – Saturday, 19 June

Week One provides a thorough introduction to the structural alignment framework for more effective leadership and greater organisational impact. This cutting-edge model moves beyond conventional approaches based in charisma or vision to one grounded in sustainable analysis of complexity.

Participants study real-world examples through lectures, interactive case discussions, and small group exercises. Throughout the first week, participants work in teams to examine aspects of current advertising industry leadership and organizational practice.

Together, the class sessions and team exercises provide an essential foundation for capitalising on the resources of Cannes Lions in the second week.

Week One also affords substantive preparation for the presentations to be given at the end of the course by individual participants proposing how they plan to build greater creative excellence in their own agencies.

OPENING, Sunday, 13 June
19:00 - 22:00 Official Opening Session & Special Cannes Prediction Reel Screening

Hosted by Michael Conrad, President of the Berlin School of Creative Leadership.

DAY 1, Monday, June 14
Introduction to the Strategy-Structure-Design Leadership Framework
Professor Doug Guthrie
09:00-12:30 Strategy & Competition: Concepts and Cases
13:30-17:00 The Case of Contemporary Advertising

The opening session uses interactive discussions and case analyses to introduce participants to a powerful framework for leadership and to demonstrate how to apply the framework in the analysis of organisational, leadership and strategic problems in contemporary advertising.

As throughout the program, emphasis is also on developing appropriate solutions to the problems analysed and on building action-oriented insights for individual plans for advancing creative excellence.

DAY 2, Tuesday, June 15
Organisational Design, Culture and Alignment
Professor Doug Guthrie
09:00-12:30 Organisational Culture
13:30-17:00 Structure and Culture in Advertising Agencies Today

Participants deepen their understanding of the structural alignment model and how to understand and evaluate organisation design more effectively.

In particular, the session emphasises how the analysis of organisational complexity enables the development of appropriate solutions and successful change.

Additional focus is given to examining leadership skills proven to build a culture that is a true competitive advantage.

DAY 3, Wednesday, June 16
Leadership and Organisational Design – Pt. 1
Professor Doug Guthrie
09:00-12:30 Teamwork Exercise: Culture and Leadership
13:30-17:00 Leadership and Organisational Success

This session begins a focus on organisation-level issues and problems and how leaders can think more effectively about organisational design, develop and adopt better strategies, and understand how their decision-making affects the culture of the organisation.

Participants work together intensively in teams to better understand the dynamics of organisations and their cultures.

DAY 4, Thursday, June 17
Leadership and Organizational Design – Pt. 2:
Professor Doug Guthrie
09:00-12:30 Leadership: The Keys to Building a Culture of Creativity and Success
13:30-17:00 Team Presentations: Culture and Leadership

Participants continue to explore organisation-level issues and how leaders can better understand, evaluate and address organisational design and dynamics.

Teams make presentations about organisational design and culture and how, with effective leadership, these can enable improved performance and organisational change.

DAY 5, Friday, June 18
Emotional Intelligence
Professor Robert Weisz
9:00-12:30 Emotional Intelligence
13:30-17:00 Adapting Communication Styles for Impact

Anyone who wants to lead people effectively must gain a deeper understanding of the communication process and realise why communication can prove difficult.

Participants learn how to use emotional intelligence as a key leadership factor and analyse interpersonal communication in high-stress situations. They also develop their own personal communication profiles and learn methods and tools for adapting their communication styles for greater impact.

DAY 6, Saturday, June 19
Effective Change Management
Professor Robert Weisz
09:00-12:30 Leading a Change Process
13:30-17:00 Managing Transitions and Resistance to Change

By the end of this closing day of Week One, participants are able to analyse the complexity of organisational and leadership problems and to establish a diagnosis of the change process they plan to effect. They also learn how to manage the organisational and human aspects of change – in their own teams, agencies or industry.

Week II: Cannes Lions as Global Classroom for Creative Leadership
Cannes, Monday, June 21 – Saturday, June 26

Week Two builds on the lessons of Week One in the intensely stimulating setting of Cannes Lions 2010. Each day combines course lectures, discussions and group work with immersion in the rich and varied Cannes Lions program as a means to focus on three pressing leadership challenges: the rapidly changing advertising industry landscape, the transformation of media and technology, and managing creatives.

The consistent accessing of seminars, speakers and related sessions deepens classroom learnings and advances participants’ understanding of these challenges and their skills in addressing them.

Special guests offer further insights to program participants. Some of the biggest names in the advertising industry and other special guest speakers will exclusively address the Cannes Creative Leaders group while in Cannes. We will announce the special industry speakers as they are confirmed.

Throughout the week, and supported by individual advisement, participants develop and refine their plans for leading their respective agencies to greater creative excellence. The course concludes with these individual presentations and a group assessment of how they can generate real impact and produce a lasting culture of creativity and innovation.

DAY 7, Monday, June 21
Cannes Lions 2010 as Classroom
Professor David Slocum
09:00-10:30 An Introduction to the Festival for Course Participants
10:30-16:00 Festival Fieldwork: Seminar Attendance*
16:00-18:00 Plenary De-briefing and Team Reports

The program resumes with an overview of the Cannes Lions Festival Programme and how participants can fully avail themselves of its exceptional learning opportunities through fieldwork.

Participants will attend a common external seminar, report in teams on their analysis, and determine together how to maximise the value of their festival fieldwork throughout the remainder of the week.

(*=Festival Fieldwork involves both general festival programming and special speakers and sessions organised for the Cannes Lions Creative Leadership Course.)

DAY 8, Tuesday, June 22
Leadership and the Dynamic Industry Landscape
Professor David Slocum
09:00-10:30 Aspects of Change in Advertising
10:30-16:30 Festival Fieldwork*; Individual Advisement
16:30-18:00 Individual Reports

Advertising industry leaders face an array of challenges including new business models, shifting client relationships, and changing consumers are among the pressing issues.

Combining festival programme insights, classroom lessons, and their own experiences, participants analyse current changes and apply them to their individual plans for advancing creative excellence.

DAY 9, Wednesday, June 23
Media and Technology Today (and Tomorrow)
Professor David Slocum
09:00-10:30 Advertising 2.0
10:30-16:30 Festival Fieldwork*; Individual Advisement
16:30-18:00 Individual Reports

This session gathers perspectives from across industries to provide a broad and deep understanding of the extraordinary changes underway in media technologies and platforms.

Participants assess these ideas, identify opportunities, and incorporate relevant insights into their individual plans for enhancing creative excellence.

DAY 10, Thursday, June 24
Managing Creatives and Creativity
Professor David Slocum
09:00-10:30 Creative Leadership Models
10:30-16:30 Festival Fieldwork*; Individual Advisement
16:30-18:00 Individual Reports

Creating sustainable cultures of creativity and innovation is among the greatest of leadership challenges – and opportunities.

Participants closely examine successful models and assess their own skills for nurturing creativity in others and their organisations.

DAY 11, Friday, June 25
Putting It All Together
Professor David Slocum
09:00-10:30 Revisiting Structural Alignment and Advertising
10:30-16:30 Festival Fieldwork*
16:30-18:00 Support Group Meetings; Individual Presentation Preparation

This session brings together the analytical frameworks studied in Week One with the practical knowledge and insights drawn from the sessions and fieldwork of Week Two.

Participants refine their understanding of these lessons and practices as a basis for more effective leadership in the advertising industry. They also incorporate the learnings into their individual plans for advancing creative excellence.

DAY 12, Saturday, June 26
Alignment for Creative Excellence
Professor David Slocum
09:00-13:00 Individual Presentations & Group Feedback
14:00-15:30 Program Summary & Planning for the Road Ahead

The final day features individual participant presentations of their plans for leading for creative excellence developed throughout the two-week course. These address the organizational and leadership problems at their respective agencies. Constructive group feedback follows and sharpens the plans in order for them to make immediate impact.

The course concludes with a programme summary and plenary discussion of how to take skills honed in the course forward and advance creative excellence in participants’ agencies and the advertising industry.

The Tutors
	Michael Conrad - Berlin School of Creative Leadership		Doug Guthrie - Berlin School of Creative Leadership
After 34 wonderful years in advertising, Michael Conrad retired in 2003. Born in Germany – "a country more famous for great cars and less famous for great ads", as his friend John Hegarty likes to point out – Michael brought German engineering to global quality management in advertising, helping Leo Burnett Worldwide Inc. become Global Agency Network of the Year in 2000 (AdAge) and Most Awarded Agency Network in 2001 (The Gunn Report). Under his creative leadership, 27 Leo Burnett agencies were named Agency of the Year in their countries, some of them more than once. Michael began his career in 1968 as copywriter for Young & Rubicam, Frankfurt. In 1972, then Creative Director at Ogilvy & Mather Frankfurt, Michael left with his Co-Creative Director Walter Lürzer to start TBWA in Frankfurt. In 1975, Michael and Walter set up Lürzer, Conrad, subsequently winning Agency of the Year and several Campaign of the Year awards. In 1980, the agency merged with Leo Burnett Germany, continuing its growth and creative success. When Walter Lürzer retired in 1982 to launch Lürzer's Archive, Lürzer, Conrad was renamed Michael Conrad & Leo Burnett. In 1986, Michael moved to Chicago to become President and Chief Creative Officer of Leo Burnett International, which included creative leadership on global accounts like Marlboro. In 1996, he became Vice-Chairman and Chief Creative Officer of Leo Burnett Worldwide. Michael has presided over many juries of international advertising festivals, including Cannes Lions, AdFest, the Clios and Golden Drum. He serves as Dean of the Roger Hatchuel Lions Academy and is an Honorary Member of ADC Switzerland, ADCEurope and ADC Germany. In 2002, German business daily Handelsblatt* and Wirtschaftswoche magazine inducted him into the German Advertising Hall of Fame. Upon retiring in 2003, ADC Germany's Sebastian Turner approached Michael to help develop ADC's education initiatives. Having identified low-quality creative leadership as the main reason for low-quality standards in creative industries, the idea was born to establish The Berlin School of Creative Leadership. Michael lives in Zürich with his wife, Helga. They enjoy their three children's creative progress: Anja's fresh photography, and Josepha and Philipp's desperate serenades.		Doug Guthrie is Academic Director of the Berlin School of Creative Leadership. He is also Professor of Management and Daniel P. Paduano Faculty Fellow at the NYU-Stern School of Business, and Faculty Director for Global Executive Education. In addition to his duties at Stern, Doug holds an appointment as Professor of Sociology on NYU's Faculty of Arts and Sciences. His areas of expertise lie in the fields of management, leadership, corporate governance and economic reform in China. Recent work in these areas include *Dragon in a Three-Piece Suit: The Emergence of Capitalism in China* (Princeton University Press), The State, Courts, and Maternity Leave Policies in U.S. Organizations (American Sociological Review), The Rise of Female CEOs in U.S. Organizations (Social Forces), *Social Connections in China: Institutions, Culture, and the Changing Nature of Guanxi* (Cambridge University Press), *Organizational Learning and Productivity: The Rise of the Chinese Corporation* (Management and Organization Review), *Social Entrepreneurship and Corporate Welfare in Urban Renewal* (Stanford Social Innovation Review), *Privatization and the Social Contract: Corporate Welfare and Low-Income Housing in the United States since 1986* (Research in Political Sociology), *China and Globalization: The Social, Economic, and Political Transformation of Chinese Society* (Routledge), *Politics and Partnerships: The Transformation of the Nonprofit Sector in the Era of the Declining Welfare State* (University of Chicago Press, forthcoming) and *China's Radical Transformation: Economic Reform, Global Integration, and Political Change in the World's Largest Nation* (Polity, forthcoming). His research has been funded by the Ford Foundation, the Alfred P. Sloan Foundation and the Social Science Research Council. He has also served as the Director of the Business Institutions Initiative and the Program on the Corporation as a Social Institution at the Social Science Research Council. Doug has taught at Harvard Business School, INSEAD and the Graduate Schools of Business at Stanford University, Columbia University and Emory University. He received his Bachelor's Degree in Chinese Literature from the University of Chicago and his PhD in Organisational Sociology from the University of California, Berkeley.
	David Slocum - Berlin School of Creative Leadership		Robert Weisz - IAE Aix-en-Provence
David Slocum is Special Adviser to the Faculty Director of the EMBA Programme at The Berlin School of Creative Leadership. David completed ten years as an administrator and faculty member at New York University in 2008. Most recently the Director of the university-wide Center for Teaching Excellence, he was previously an Associate Dean at the Graduate School of Arts and Science. There, he was Co-Founding Director of the Diversity Studies Program, operated jointly with the University of Cape Town (UCT), and coordinated the school's global outreach efforts. Before arriving at NYU, he directed and taught in the Graduate Media Studies Program at the New School for Social Research. A sociologist and historian of film and media, David's research and teaching in the Cinema Studies Department and the Art & Public Policy Program at the NYU Tisch School of the Arts focused on the US and global media representation of difficult and controversial topics such as violence, war and terrorism. His publications have examined a range of cultural, historical, and industry issues in media and entertainment and include four books, most recently the edited collection, *Hollywood and War: The Film Reader* (Routledge, 2006). David has presented his research widely at more than 85 professional meetings and public lectures in 25 countries. He has also held visiting professorships at UCT and the University of Tehran. His current research includes the development of cases and a book on creative leadership (with Doug Guthrie); the production of articles on the emergence and contemporary importance of global film festivals, building on fieldwork at African festivals in Zanzibar (ZIFF) and Ouagadougou (FESPACO); the continuation of the analysis in articles and a book-length study of film violence and the Hollywood film industry; and the development of articles and a special journal issue on comparative and intercultural studies of diversity, and the idea of "diversity literacy" (with Melissa Steyn). David earned his baccalaureate from the University of Michigan, a Master's Degree from Harvard University and a PhD in American Studies from New York University.		Robert Weisz is Professor of Organizational Behavior & Organizational Development at the IAE Aix-en-Provence, University of Aix-Marseille. His areas of interest focus on emotional intelligence, team effectiveness, change leadership and coaching. He is the author or co-author of several books and has more than 30 published articles in the fields of management, work organisation, communication under stress, leadership and the cross-cultural dimensions of pedagogy. Robert has developed a model of analysis of communication processes and styles, as well as self-assessment tools for managers, to define their personal communication profile and provide them with individual development plans. He is Adjunct Professor at HEC (Paris) for the international programmes. He also teaches in other known business schools such as Monash BS (Melbourne), WHU (Koblenz) and Steinbeis (Berlin), and has been consulting in large international companies including Alcatel, Auchan, BASF, Bouygues, Cern, Club-Méditerranée, Deloitte & Touche, EDF, EADS, Eurocopter, GDF, ING, Renault Trucks, Schneider Electric, SHV and ST Microelectronics. A former Dean of IAE Aix-en-Provence, Robert is currently Director of the MBA Change and Innovation. He holds a MBA from ESSEC, Paris. He received a Master of Research in Psychology and in Ethnology from the University of Provence. He was awarded his PhD in Business Administration by the University of Aix-Marseille.
The Speakers
	Bob Greenberg Chairman, CEO, Global CCO R/GA		Chuck Porter Co-chairman Crispin Porter + Bogusky
Bob Greenberg has been a pioneer in the advertising and communications industry for over three decades. Bob leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-renowned brands including Barnes & Noble, Johnson & Johnson, L’Oréal Paris, MasterCard, Hewlett-Packard, Nike, Nokia, Taco Bell and Walmart. More >>		Chuck Porter joined the Crispin Agency in 1988 as Creative Director and Partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years it had doubled in size and had been named as one of the top 15 creative shops in the country. More >>
	Julian Boulding Founder, President thenetworkone		Rory Sutherland Vice Chairman Ogilvy Group UK
Julian Boulding is President of thenetworkone, which he co-founded in 2003. thenetworkone provides open source creativity for a growing number of leading international marketing companies, working with more than 300 of the world’s most innovative and creative communications agencies. Clients include Johnson & Johnson, Exxon Mobil, Prudential, Nokia Vertu, Glenfiddich whisky, Dyson and Honda. thenetworkone also publishes The World’s Leading Independent Agencies in association with London’s Campaign. More >>		Born in Usk, Monmouthshire in 1965, Rory Sutherland read Classics at Christ’s College Cambridge before joining Ogilvy as a graduate trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong), Rory became a copywriter in June 1990. More >>
	João Daniel Tikhomiroff President Mixer		Jimmy Maymann Chairman GoViral
João Daniel Tikhomiroff is a reference in the universe of the worldwide advertising production. With 41 Lions won at the Cannes Lions International Advertising Festival, he is the second most awarded professional by the Festival. More >>		Jimmy Maymann has 12 years of managerial experience within advertising, marketing and new media. Jimmy established the internet consulting business NeatWork/Neo Ideo in 1995 and worked as Managing Partner until it was sold to Leo Burnett in 2000. He continued as Strategic Director in Leo Burnett with Nordic responsibility and was Nordic Client Service Director in charge of Leo Burnett’s major clients in Scandinavia for a while. More >>

The three Cannes Creative Leaders Programme bursaries, awarded to professionals working in the industry based in one of the 151 countries that have never previously won a Cannes Gold Lion, have been granted for 2010.

Selected from more than 50 applicants, the three bursaries have been given to:

Vairis Strazds, Creative Director of DDB in Riga, Latvia
Akinpelu Adesola, Managing Director and Chief Creative Officer of The Newton Project Room Ltd in Lagos, Nigeria
David Smail, Executive Creative Director, BBDO in Ho Chi Minh City, Vietnam.

They will join fellow participants on the two-week module taking place in Berlin and Cannes in June 2010.

There are around 30 places available for the inaugural Cannes Creative Leaders Programme 2010.

If you have any questions about the programme, email cannesleaders@berlin-school.com.

To apply, fill out this form.

What is the Berlin School?

The Berlin School of Creative Leadership offers superior leadership education for the creative industries around the world.

In addition to its global Executive MBA programme with modules in Europe, Asia and the US, the school also offers in-house custom executive education programmes as well as short non-degree, open-enrolment programmes.

The Berlin School is a non-profit foundation affiliated with the ADC Germany and Steinbeis University Berlin.

For more information, visit the Berlin School website.

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Creative Leaders Programme

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