Spike Jonze continues to redefine creativity in all of its forms. This Lion winner is the versatile filmmaker behind the acclaimed feature films Being John Malkovich, Adaptation and Where the Wild Things Are. He is also Co-creator and Producer of the Jackass TV shows and films.

Spike also has directed numerous award-winning music videos, commercials, short films and documentaries. In addition to directing, he is Co-founder and Creative Director of the news and culture website vbs.tv and Co-founder and Co-owner of Girl Skateboards.

Spike recently co-directed Tell Them Anything You Want: A Portrait of Maurice Sendak, and most recently wrote and directed I’m Here, a 30-minute short film about two robots who fall in love. The project, initiated by TBWA\Chiat\Day, demonstrates Jonze’s ability to break the rules and make new ones.

Dana Anderson, Kraft Food's Senior Vice President for Marketing Strategy
and Communications, introduces this session that explores how to engage consumers by expanding the definition of creative content.

Gordon Bowen, Founder and Global Creative Director at mcgarrybowen will then interview Spike Jonze.