Mat Zucker recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. Mat is invigorated by the challenge to reinterpret David Ogilvy’s secret weapon for the modern marketing environment while working with its fully-integrated 360 brand teams.

Mat first joined Ogilvy in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the ranks to become Senior Partner and Group Creative Director, leading all direct marketing, demand generation and relationship marketing for Cisco Systems and CRM for Enfamil as well as digital duties for WebMD and The Office of National Drug Control Policy.

Mat left in 2005 to join R/GA as Executive Creative Director to lead the Subaru and Johnson & Johnson business, launching baby.com and guiding Acuvue, Clean & Clear, Splenda, Johnson’s baby and other brands. He then moved to Agency.com where he was Executive Creative Director of its New York office for two years. His creative work helped grow the agency’s business with such clients as British Airways, CIT and Mars, including break-through brand experiences for Skittles.

Mat has won a clutch of major industry awards including from the ADDY Awards, Effie Award, New York Festivals, ad:tech, John Caples International Awards, LIAs, WebAward, and a WPP Atticus Award for Original Thinking in Internet Communications. He has helped pioneer brands in podcasting, e-commerce and creative use of media. He speaks regularly on industry panels and writes for industry publications such as Advertising Age as well as local press such as the New York Press, Our Town and the West Side Spirit.

Mat graduated from Cornell University and started as a copywriter at Foote, Cone & Belding on AT&T, Nabisco, Fleischmann’s, Cream of Wheat and Rayovac batteries.