WHAT'S NEW FOR THE UPCOMING FESTIVAL?

FILM CRAFT LIONS / GRAND PRIX FOR GOOD / INDEPENDENT AGENCY OF THE YEAR / PROMO & ACTIVATION LIONS / CANNES CREATIVE LEADERS PROGRAMME / 'HOW TO CANNES' / YOUNG MARKETERS COMPETITION / CHANGES TO ENTRY CATEGORIES / BRING A GUEST / CANNES CONNECT

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FILM CRAFT LIONS

Brand-new for 2010 is a distinct section: the Film Craft Lions. Judged by a carefully selected jury of directors, producers and creatives, it will honour the craft of the filmmaking process - the direction, copywriting or editing, or the skilful use of music or sound design.

We have consulted the production community extensively and have no doubt that The Film Craft Lions will quickly become a pillar of the Lions week. The Film Craft Lions will be awarded at the Awards Ceremony on Saturday 26 June.

The Film Craft Lions categories you can enter are:

A01. Production Design
A02. Direction
A03. Cinematography
A04. Editing
A05. Copywriting
A06. Best use of Music
A07. Sound Design
A08. Special Effects & Computer Graphics
A09. Animation

Tips for entering Film Craft Lions >>
Rules for entering >>

GRAND PRIX FOR GOOD

From this year onwards, Cannes Lions will reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

INDEPENDENT AGENCY OF THE YEAR

This brand-new award honours the independent agency that has amassed the most points across all the entry sections at the Festival. An independent agency is defined as one that is not majority owned by one of the major global holding companies. Those networks are: Aegis, Dentsu, Havas, Interpublic, Omnicom, Publicis Groupe and WPP.

If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lion and one part of that campaign also wins an award, only the highest award counts. This rule is applied only within each entry section; that is, if a campaign wins a Silver Lion and a Gold Lion in Direct Lions, only the Gold points are counted. However, if the same campaign wins a Silver in Media Lions and a Gold in Direct Lions, both the Silver and Gold points are counted.

PROMO & ACTIVATION LIONS

The Promo Lions have been renamed the Promo & Activation Lions. For many people, the word promotion evokes the tactics of the past, even though the Cannes Lions definition of sales promotion has always been “activity designed to create immediate activation and/or offer for the sales of a product or service”. As evidenced by the past several years’ Promo Lions winners, best-in-class Promo work can innovatively employ tactics traditionally associated with promotion – such as sampling, tie-ins, competitions, events, in-store advertising, PR, exhibitions and direct marketing – as well as more recently developed promotional vehicles, including digital media, mobile applications, branded content, social networking, augmented reality and QR codes. Indeed, the discipline’s defining feature remains its focus on inspiring people to engage and participate – to do something. In short: to activate.

CANNES CREATIVE LEADERS PROGRAMME

This brand-new venture, launched by Cannes Lions and the Berlin School of Creative Leadership, is a two-week training initiative taking place in Berlin and Cannes in June 2010. It is designed for those either in a creative leadership position or about to step up to lead a team.

More information about the programme and on how to apply >>

There are three bursaries available to professionals working in the field who are based in one of the 151 countries that have never previously won a Gold at Cannes Lions.

See full list of eligible countries >>

'HOW TO CANNES'

Any new event can be confusing at first, so if it is your first time at Cannes Lions, don't waste time working out the best way to maximise your experience. Come to How To Cannes, every morning at 9.30am for 30 minutes, where an old Cannes hand will give you the benefit of years of experience on making the most of the Festival. A Festival Official will also be on hand to answer any questions.

YOUNG MARKETERS COMPETITION

To sit alongside the Young Lions competitions in Cyber, Media, Film and Press, this year sees the launch of the Young Marketers Competition. Teams will be chosen from country winners in the same way as the other competitions, and will have 24 hours to create the perfect brief and present it to a panel of world-leading creatives who will judge their efforts.

CHANGES TO ENTRY CATEGORIES

A number of new initiatives across the entry categories will be introduced, including two Grands Prix in Outdoor Lions, Film Craft Lions, craft categories in Radio, Cyber and Press Lions, and 3D Container Design in Design Lions.

More on the changes within entry sections and categories >>

BRING A GUEST

From this year, you can add a guest to your Full Week, 3 Day and 4 Day delegate packages, allowing them to enjoy the award ceremonies and galas with you.

See full package details >>

CANNES CONNECT

Networking at Cannes Lions is easy, but it is often with people you already know. The Cannes Connect networking tool is an online aid to meet like-minded people attending the Festival before you even arrive in Cannes. Searching for digital creatives from Asia or clients from South America? Would you like to meet production companies from Europe or professionals in the mobile space from the United States? Cannes Connect will help you get in touch. No private data is made available, and delegates can opt out if they wish.

Cannes Connect is launching in April.

LEARN FROM THE INDUSTRY'S MOST INNOVATIVE THINKERS

After a hugely successful seminar programme in 2009, with speakers such as Kofi Annan, Bob Geldof, Spike Lee, President Barack Obama's campaign manager David Plouffe, Google CEO Eric Schmidt, Maurice Lévy, Tham Khai Meng, Fernando Vega-Olmos, director Noam Murro, Twitter's Biz Stone, Microsoft CEO Steve Ballmer, Bob Greenberg, LinkedIn, Digitas, Lean Mean Fighting Machine and many others, the pressure is on for 2010! More than 50 seminars are planned, all delivered by the most innovative thinkers in the global communications industry. The full seminar programme will be announced in late February 2010. To be kept in the loop, make sure you receive our newsletters.

You can watch extracts and some full-length versions of almost all of the seminars delivered at the Festival in 2009 on Lions+. Watch them now.

NETWORK AT THE WORKSHOPS

The workshops at Cannes Lions are interactive, hands-on, fast-paced and playful sessions hosted by experts on current trends and best practice. They offer real insight and workable solutions to issues in the industry. There is time for  questions and an opportunity to work with people from different regions who have contrasting outlooks and skill sets. 

The 2009 workshop programme included sessions by the Berlin School Of Creative Leadership, Adobe, POKE, Wunderman, Sony DADC, Creative Social, Tátil Design, LBi, Hyper Island and many more. The 2010 programme will be announced in March 2010.

REVIEW ALL ENTRIES

Scattered throughout the Festival venue, digital kiosks offer delegates the opportunity to review more than 22,000 pieces of work entered into Film, Press, Outdoor, Direct, Media, Cyber, Promo, Radio, Design, PR, Titanium and Integrated Lions. All entries are fully credited.

Once the shortlist is announced, the shortlist exhibitions open, allowing delegates to wander around and view the best ideas in the competition.

WATCH FILM, TITANIUM AND INTEGRATED LIONS ENTRIES ON THE BIG SCREEN

From Sunday to Saturday, there are all-day screenings of the Film, Titanium and Integrated entries, all presented on a big screen.

SPECIAL SESSIONS FOR YOUNG CREATIVES AND MARKETERS

Within the Festival venue, the Young Lions Zone is a base for all young creative professionals to gather, discuss, study entries, observe the Young Lions Competition participants and attend master classes: intimate one-hour sessions tackling the specific challenges that new talent is facing today.

Previous master-class speakers have included Mark Tutssel, Piyush Pandey, Nick Law, PJ Pereira, Tham Khai Meng and Steve Ballmer.

The 2010 master-class schedule will go online in March 2010. In the meantime, watch some master classes on Lions+.

CELEBRATE THE LION-WINNERS AT FOUR AWARD CEREMONIES

Throughout Festival week, the winners of the much-coveted Lion trophies are honoured at four separate award ceremonies:

Monday 21 June 2010: Promo, PR and Direct Lions Awards
Tuesday 22 June 2010: Radio, Media and Outdoor Lions Awards
Wednesday 23 June 2010: Press, Design and Cyber Lions Awards
Saturday 26 June 2010: Film, Film Craft and Titanium and Integrated Lions Awards

COMPETE AGAINST YOUR PEERS FROM AROUND THE WORLD

Every year in Cannes, young creative teams under the age of 28 compete in the Young Lions Competition against teams from all over the world.

There are four competitions: Cyber, Film, Media and Print. Each team is briefed by a client to create and execute a campaign within 24 hours (or within 48 hours for Film).

More information

STUDY ABROAD FOR SEVEN DAYS

The Roger Hatchuel Academy is where a select group of international students meet to study the best work in advertising from across the globe, learn from inspirational industry leaders and connect with like-minded peers. Being part of the Academy offers full access to the Festival, including the Young Lions Zone, plus dedicated sessions by speakers such as Bob Greenberg, Bob Isherwood, Neil French, David Droga, Jim Stengal, Michael Conrad and Tham Khai Meng.

More information

CELEBRATE WITH COLLEAGUES FROM 90 DIFFERENT COUNTRIES

Cannes Lions wouldn't be complete with the two beach galas that are held every year. It's a chance to network with top industry professionals, colleagues from abroad, young talent, speakers, jury members and the winners – and let your hair down!

CANNES CREATIVE LEADERS PROGRAMME

The Cannes Creative Leaders Programme is a brand-new training initiative launched by Cannes Lions and the Berlin School of Creative Leadership. A two-week training course based in Berlin and Cannes in June 2010, it's designed for those either in a creative leadership position or about to step up to lead a team.

During the first week, participants will be based at the Berlin School where they will engage in six days of intensive training from the School's professors. Then they will relocate to Cannes during the Festival week, where the course continues with bespoke sessions, group projects, speeches and lectures. Participants will also have full access to everything the Cannes Lions Festival has to offer, including workshops, master classes, seminars, exhibitions, screenings, award shows and galas.

The cost is €7,950, which includes all tuition fees and lunches, and a full week's Cannes Lions registration. There are also bursaries available for professionals from countries that have never won at Cannes Lions.

More information
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