2007 Seminars (Full-Length Versions)
This seminar looks at key visual and inspirational directions that WGSN sees emerging for the coming two years.
OMD chairs a panel of leading digital luminaries who discuss how they are all working to enhance and fundamentally change the power balance within media.
How can an important segment of the population be influenced when they're actively rejecting advertisements?
A 45-minute insight into the ideas and technologies that are breaking new ground, and their effect on the future of advertising.
Elliot Polak, Founder and Chief Executive of Text Appeal, presents a series of examples of global marketing gone wrong.
Three of the most accomplished creative directors in the world share the secrets behind their road to greatness.
Will user-generated content successfully challenge traditional media? Jeffrey Cole investigates.
2007 Seminars (Extracts)
How do advertisers need to adapt their strategies to the constantly changing rules of consumer engagement?
Tribal DDB offers guidance on how brands can use the blurring between digital and physical worlds to their advantage.
