Born at MIT (Massachusetts Institute of Technology), The Alchemists have a lot to share when it comes to mix media, entertainment, content and technology.

They believe that brands need to become a studio or campaign to transform themselves into community-driven goals, that even a city can use transmedia storytelling to achieve business goals.

During this seminar the audience became the first to see 'Five Nations', a transmedia storytelling project developed to enhance narratives about surviving, sustainability and the coming of a tense and devastating war.

Speakers:
Maurício Mota, Chief Storytelling Officer, Co-founder - The Alchemists
Rafael Lazarini, Chief Education Officer, Partner - The Alchemists
Mark Warshaw, Chief Interactive Officer, Co-founder - The Alchemists