Entrant companies can now submit work to compete at the 57th Cannes Lions International Advertising Festival in all categories – Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation, Design, Titanium, Integrated and the new Film Craft Lions category.

Entry forms can be completed online at www.canneslions.com from today, Thursday 28 January 2010. Prices for all entry categories, as well as for all delegate registration packages, have been frozen and will remain at the level of 2009 prices.

Deadlines:
Film, Film Craft, Outdoor and Press Lions Entries: 5 March 2010
Design, Direct, Media, PR, Promo & Activation and Radio Lions Entries: 12 March 2010
Cyber, Titanium and Integrated Lions Entries: 19 March 2010

NEW IN 2010

NEW CATEGORY: FILM CRAFT LIONS
Film Craft Lions will honour the quality of craft as demonstrated in the filmmaking process, such as the quality of the direction, copywriting, cinematography or editing, as well as the skilful use of music, sound design or animation. A dedicated jury will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.

INDEPENDENT AGENCY OF THE YEAR
This brand-new award honours the independent agency that has amassed the most points across all the entry sections at the Festival. An independent agency is defined as one that is not majority owned by one of the major global holding companies. Those networks are: Aegis, Dentsu, Havas, Interpublic, Omnicom, Publicis Groupe and WPP.

GRAND PRIX FOR GOOD
From this year onwards, Cannes Lions will reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.

PROMO & ACTIVATION LIONS
The Promo Lions have been renamed the Promo & Activation Lions. For many people, the word promotion evokes the tactics of the past, even though the Cannes Lions definition of sales promotion has always been “activity designed to create immediate activation and/or offer for the sales of a product or service”. The discipline’s defining feature remains its focus on inspiring people to engage and participate – to do something. In short: to activate.

CRAFT IN CYBER LIONS
From this year, the jury will reward the quality of craft as demonstrated in the design or technical execution of websites or online content, such as the quality of the graphic design, photography, illustration, copywriting or animation, the skilful use of music or sound design.

CRAFT IN PRESS LIONS
The jury will reward the quality of craft as demonstrated in the technical execution of Press ads, for example the quality of the imagery, photography, illustration, copywriting or editing.

CRAFT IN RADIO LIONS
Also from this year the jury will reward the quality of craft as demonstrated in either the production process, or the technical execution of Radio ads including the quality of the scriptwriting or acting performance, the skilful use of music or sound design, or the best use of Radio as a Medium.

3D STRUCTURAL DESIGN IN DESIGN LIONS
The jury will reward innovative design and creation of containers to promote and display the contents and will consider how the brand identity is enhanced by the shape, feel and functionality of the container. These categories are likely to include containers of liquids, gels and creams, among others.

For further information about the entry changes, how to submit work and to register to attend the Festival, please go to www.canneslions.com.

- Ends-

57th Cannes Lions International Advertising Festival, 20-26 June 2010, Cannes, France.

The International Advertising Festival - Cannes Lions - is the world's biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, more than 22,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 6,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as more than 50 high-profile seminars, 30 workshops and master classes presented by renowned industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.


For further information, please visit www.canneslions.com or contact:
Amanda Benfell, PR & Press Manager
Cannes Lions International Advertising Festival
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4040; E-mail: amandab@canneslions.com