Friday 11 February 2011
2011 Marketing Campaign - Great Stories Start In Cannes
The Cannes Lions International Festival of Creativity today unveils its 2011 marketing campaign “Great Stories Start in Cannes”.
Born out of the countless different experiences that
have happened over the many years to everybody during the annual event,
this year, the organisers have tapped into some of the personal stories
that have had an impact on some of the industry’s most familiar faces;
stories which are uplifting, intimate, encouraging or even life
Some of those sharing their anecdotes include Bob Greenberg, Eugene Bay, Fernando Vega Olmos, Marcello Serpa, Stéphane Xiberras, Nick Brien, Prasoon Joshi, Armin Jochum and Tom Beckman, with more stories to follow.
“Everybody who has been to the Cannes Lions Festival has a story to tell. A story that in some shape or form has influenced or changed their lives,” says Philip Thomas, Festival CEO. “Who better to give an insight into the ethos of Cannes – the opportunities, the creativity, the relationships, the rewards – but some of those people who know best, and at first-hand, that great advertising and communication is about storytelling.”
The Cannes Lions 2011 marketing campaign will roll out over the coming weeks and will be featured as a series of print ads and short videos, some of which will also be in French, German, Portuguese and Spanish, and will run between now and the Festival as well as being featured on www.youtube.com/canneslions and www.canneslions.com. The campaign was created in-house in collaboration with photographer Dean Dorat: www.deandorat.co.uk.
- End -
58th Cannes Lions International Festival of Creativity, 19-25 June 2011, Cannes, France
The International Festival of Creativity - Cannes Lions - is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
For further information, please visit www.canneslions.com or contact:
Amanda Benfell, PR & Press Manager
Cannes Lions International Festival of Creativity
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4040; E-mail: firstname.lastname@example.org
Creative Effectiveness Lions Open: 4 November 2011
Delegate Registration Open: 11 January 2011
Entries Open: 27 January 2011
Creative Effectiveness Lions Close: 4 March 2011
Entries Close: 11 March 2011
Festival Dates: 19-25 June 2011