See It Be It Dates
19 – 23 June 2016
Applications for the 2016 programme are closed. Successful candidates will be announced at the end of May.
An exclusive programme to accelerate career progression of high-potential senior creative women, addressing the gender imbalance in agency creative departments.
“Since half the population are women, the idea that we would be tying one hand behind our back in terms of economic development of any sort is crazy.”
Anne M. Finucane, Global Chief Strategy and Marketing Officer, Bank of America
Significantly less women than men are joining creative ranks and even fewer are climbing the ladder. Worldwide, it’s estimated that less than 25% of agency creatives are female and just 3% are Creative Directors.
See It Be It is a Cannes Lions initiative which addresses this issue by developing high-potential creative women and bringing them to the attention of the industry. Hear from last year’s participants in the video below:
Each year we invite a group of the most talented creative women to Cannes Lions for an exclusive programme of Festival talks, access to jury rooms, meet and greets with speakers and mentoring by the industry’s most inspiring women. The group also work together on a task designed to address the issue of industry gender diversity in a practical way.
It’s an experience that raises profile, expands contacts, builds confidence and accelerates participants down the path to leadership.
Those interested in being part of See It Be It are invited to apply. They should be:
A team including representatives of Cannes Lions and the See It Be It Ambassador will review candidates and create a shortlist for follow-up interviews. Everyone who applies will be notified whether they made the shortlist, but are unfortunately we’re unable to provide individual feedback.
Successful candidates will be creative women from all walks of life and corners of the globe. We expect to include many creative disciplines, companies, industries and nationalities, however there are no quotas for these criteria as selection is based entirely on suitability.
The final 15 women chosen will be those we believe can most benefit from the experience and advocate strongly for industry equality.
Chief Strategy Officer, BBH New York
We are proud to announce the appointment of Sarah Watson as the first See It Be It Ambassador.
Sarah will champion the programme’s goals, act as an advisor, accompany participants during the Festival, provide mentorship and input into a special task the group will undertake.
Sarah joined BBH NY as the agency's first-ever CSO in 2011, where she has transformed strategy and planning, embedding it deep into the creative process and pushing for bigger, more resonant ideas across all media. Over the years, Sarah's strategic excellence led the creation of award winning work for clients like PlayStation, Netflix, Seamless, Johnnie Walker and Cole Haan.
Sarah is committed to finding and championing strategic talent from a wealth of backgrounds. She was responsible for spearheading the agency’s ‘Griffin Farley Search for Beautiful Minds’ – a three-day mentorship program culminating in a talent showcase in honour of a late colleague. She was a Trustee of Fawcett, the UK's leading gender equality campaigning organization for many years and now advises equality non-profits in America.
Sarah lives in Greenwich Village with her husband and 2 year old daughter.
Applications for the 2016 programme are now closed. Successful candidates will be announced at the end of May.