Cannes Lions is dedicated to nurturing the young talent of this industry: the students, young creatives, up-and-coming marketing talent, agency executives and young directors. Through our Young Lions competitions and tailored academies, we aim to inspire, educate and grow the fresh blood that this industry is built on.
At the same time, the Festival recognises that creative growth is a process that never stops. That’s why there is diverse learning on offer to suit every career stage. As well as the huge range of seminars and workshops open to delegates, the Cannes Creative Leaders Programme provides intensive training for those seeking an even more professionally rewarding Cannes Lions experience. The goal is for every delegate to leave Cannes more inspired, more aware and more prepared for new professional challenges.
Please note that the academies and other training opportunities in this section took place at the 2013 Festival. The 2014 academies will be posted later in the year.
A NEW TRAINING OPPORTUNITY FOR MEDIA PROFESSIONALS
The Cannes Lions Young Media Academy is a week-long structured programme of intensive learning themed around creativity in media, specifically for young media professionals aged 28 years or under, working within media agencies and media owners. The objective is to demonstrate the value and execution of creativity in the media channels, whilst providing a greater understanding of the global media and advertising community.
The media strategy and execution of the creative idea are both essential components for a successful campaign and how the media interrupt and implement the creative idea is critical to its success. Delegates will leave not only with a deeper understanding about the impact of creativity but also how to manage the relationship between the idea, the media channel and the client.
Providing a glimpse into the future of the industry, delegates will also gain insight into the major issues and the challenges that lie ahead and how the world of advertising is changing. The impact of technology and how that has forced changes and evolution of many media, channels and consumers behaviour will also be addressed.
Taking place during the Cannes Lions International Festival of Creativity, the class will follow a bespoke week of learning experiences incorporating exclusive academy presentations from industry leaders and thinkers; attending sessions scheduled on the main Cannes Lions content programme; screenings of the work and much more besides.
The programme includes but is not limited to:
Understanding and proving effectiveness – case studies and presentations from previous Creative Effectiveness Lions winners
How do clients judge creativity? – The breakdown of a Lion winning campaign presented by the client and agency
Understanding the ways clients think and act – Insights from global brands
Deconstructing analytics and metrics in a creative advertising world
Understanding the challenges of social media and measuring ROI
The technological evolution of media, channels and consumers behaviour – Presentations from technologists and developers
The Course Structure
The Academy will run from Sunday 16 June to Saturday 22 June
It will feature a maximum of 35 young media professionals aged 28 years or under
It will be based in a classroom within the Palais des Festivals
Sessions will include exclusive presentations from industry heavyweights and clients who have demonstrated a clear understanding of the power of creativity on their brand/s
Those participating will also attend specific Cannes Lions seminars, workshops, forums and masterclasses
They will enjoy access to the Young Lions Zone and invitations to the Young Lions Party on Tuesday 18 June
Jerry (Yoram) Wind, The Wharton School, Lauder Professor, Professor of Marketing
Sacha Savic, Mediacom, CEO
Cheuk Chiang, Omnicom Media Group, CEO, Asia Pacific
William Eccleshare, Clear Channel Outdoor Holdings, Inc., CEO
Mauricio Sabogal, BPN, CEO
Nick Law, R/GA, Global Chief Creative Officer
Thomas Kim, Cheil Worldwide, ECD
AKQA Future Lions winners
Kathy Parker, Diageo, SVP Marketing Innovation
Damian Lawlor, Google, Managing Director Media Buying Solutions
Andrew Goldman, LinkedIn, Global Agency Partner Lead
Mark Pollard, Big Spaceship, VP Brand Strategy
David Nuescheler, Adobe, VP Enterprise Technology
Jessica L'Esperance, HUGE , VP User Experience
Joe Olsen, Phenomblue, CEO
Monik Sanghvi, Organic, Chief Strategy Officer
HOW TO TAKE PART
The course has been specially designed for strategy, integration, intelligence, analytics, search, social, mobile and digital account managers, as well as digital strategists and those in similar roles.
The cost of the Cannes Lions Young Media Academy is €1,945 per person.
Places are on an application basis. To request a place please contact email@example.com with your latest CV or updated LinkedIn profile.
Academy tutor: maria Luisa Francoli plaza
Maria Luisa Francoli Plaza is a truly revolutionising figure in the advertising industry.
Previously the Global CEO of MPG and Havas Media North America, Maria Luisa served many roles at MPG since first joining as the Corporate Development Manager in 1993, when she was responsible for the company’s geographical and business diversification. Thanks to Maria Luisa, in 1995, MPG became the first media agency worldwide to receive the ISO 9002 certification.
In 1997, Maria Luisa combined her extensive background and her instincts about the future of the industry to create Media Contacts, a digital agency within Havas Media, which is now a leading global interactive media network. She began first by developing the interactive marketing capabilities of the company, and then developing it into a network across Europe, Latin America and the US.
Then, in 2003, Maria Luisa was appointed CEO of what was then known as the Media Planning network, the largest division of MPG, and was later named Global CEO of MPG in 2006, tasked with driving profitable and sustainable growth for clients and, as a result, MPG. Soon after being named Global CEO, Maria Luisa relocated to the US from Spain.
Maria Luisa contributes large amounts of time and effort to major industry events and awards festivals, both as a juror and speaker, including Eurobest, the Festival of Media, Global Retail Conference, Cannes Lions, the AAAAs and Advertising Week. She is also a charter member of the IAB Agency Advisory Board and is on the Board of Directors of the Ad Council.
Maria Luisa was named a Working Mother of the Year by Working Mother magazine and Advertising Women of New York in 2010. Under her leadership, MPG North America has set a creative and effective precedent, collecting several firsts, including a coveted Media Lion at Cannes Lions; MPG Mexico was named Agency of the Year at the 2010 Festival of Media, marking the first time any Latin American agency has ever received such an accolade; MPG Canada has doubled its operations; and MPG US was awarded Agency of the Year by MediaPost’s MEDIA magazine for 2009 and again in 2010.
Academy tutor: Tim Baynes
Tim Baynes spent 20 years in creative agencies before becoming a presentation skills trainer. More recently, he has built learning and development academies for publishers and media agencies.
Today his programmes for publishers centre on honing the skills necessary to understand agency needs and communicate value. For Agency groups, Tim’s work focuses on equipping individuals and teams to understand the depth of digital media and how it fits within and contributes to a bigger communication plan.
Tim Baynes has worked within Microsoft’s digital advertising group were he founded the MSN Academy, operating across Europe, the Americas and Asia. This group delivered training to sales people enabling them to increase their revenue and market share.
His skill as a boardroom trainer and coach combined with his hands-on experience of using innovative digital strategies to drive incremental business has enabled Microsoft to offer the highest standard of digital marketing training to its customers.
One Agency Head remarked: “What an excellent session. All who attended benefited from it and enjoyed it. It is extremely difficult to get this level of individuals out for four hours – time, as we all know, is precious. These four hours were well spent, we learned, we enjoyed, and we came away with ideas.”
Throughout the seven years he spent in the consulting area, he helped clients and agencies - their boards and senior individuals - pitch their value and win business.
A client commented: “Working with us, training in negotiating and presenting in the UK helped us achieve £5 million of additional operating income this year”
During his time with Rogen International he coached one client’s European board to build their influence at a global level whilst another CEO client observed: “Your coaching with Bernard and Lorenzo help them achieve an additional $1.5m a year in profit and saved me a $200,000 restructuring cost”.
Tim’s work within learning and development is informed by his other life as a practising artist and printmaker. He exhibits annually in a one-man show at the Circus Gallery in London and his illustration work is featured in travel blogs and magazines. Tim’s paintings and printmaking work are held in private collections in the UK, USA, France and Australia.
A colleague recently described Tim as “a trainer and moderator who travels the world with a sketchpad and a desire to help people sell their product more effectively”.