- CVP Marketing & Strategy, Interactive Entertainment Business
As CVP of Marketing & Strategy for Microsoft's Interactive Entertainment Business (IEB), Yusuf Mehdi is responsible for the Xbox 360, Xbox LIVE, Xbox 360 games and Kinect brands. He works with the IEB leadership team to create hit products and services. Yusuf specifically leads product marketing, market and business intelligence, PR/AR, advertising, brand and relationship marketing for the entire Xbox 360 business. Yusuf also oversees the Media & Entertainment Group, the IEB Strategy & Development team, as well as IEB business leaders in EMEA and Japan.
Previously Yusuf spent ten years in Microsoft's Online Services Division, where he held a variety of roles including overall P&L ownership for the division, engineering for search, portal and advertising platforms, product marketing, advertising sales, media programming, and strategic partnerships. During this period, Yusuf led an 1,800-person engineering team to develop and launch Microsoft's entry into search and online advertising. More recently, he led the marketing rollout of Bing, which has doubled market share in its first two years, reaching over 100 million people. Yusuf played a lead role in striking the strategic search alliance with Yahoo! that now collectively accounts for approximately 30% of all US searches.
Prior to his role in the Online Services Division, Yusuf was responsible for the product management and marketing of Microsoft Internet Explorer versions 1.0 through 5.0. Under his direction, Internet Explorer went from its initial rollout to become the world's most popular software for browsing the Web.
Yusuf began his career at Microsoft in 1992, playing key roles in the launch and marketing of Microsoft Windows, including the notable releases of Windows 3.1 and Windows 95.
Before joining Microsoft, he was a product manager at Reuters Group PLC, where he found his love for technology, the internet, and media by helping roll out the first PC-based Reuters Terminal, which became the standard computing platform for the company.
A native of Washington state, Yusuf earned a bachelor's degree in economics from Princeton University and an MBA from the University of Washington. He and his wife and three children live in Washington.