Cannes Lions is dedicated to nurturing the young talent of this industry: the students, young creatives, up-and-coming marketing talent, suits and young directors. The Festival does what it can to inspire, educate and grow the fresh blood that this industry builds on.
Creative Academy for Young Marketers
The Cannes Creative Academy for Young Marketers is a week-long course for young professionals working in a client organisation who want to learn about creativity. It is held at the Cannes Lions Festival, 17-23 June 2012.
The course addresses the importance of creativity in communications.
It's a great way to see the big picture of your daily job and get
perspectives from leading marketers in your industry.
HOW TO BE PART OF THE ACADEMY
|
A maximum of 30 young professionals aged 30 or under are welcomed onto the Academy this year. To be eligible, you must:
|
The course is designed for advertising managers, brand managers, business development managers, communications managers, marketing managers, media managers and sales managers.
The fee for the Cannes Creative Academy for Young Marketers is €1,499 (plus TVA). For more information or to book a place, please contact Steve Latham.
Programme
Students follow an intensive schedule of activities during the Festival week that covers following topics:
- Why creativity matters for today’s successful brands
- Creative effectiveness
- The impact of digital
- The 'modern' brand
- Managing the creative process and the client-agency relationship
- Creative leadership, a session delivered by the Berlin School of Creative Leadership
- Presentations by Gold and Titanium Lion winners
The course will also include access to the most thought-provoking seminars of the Festival.
AcaDEMY DEAN: jim stengel |
|
 |
Jim Stengel is the Former Global Marketing Officer for P&G and Adjunct Professor of the UCLA Anderson School of Management. Previously Global Marketing Officer of Procter & Gamble, Jim used to oversee a US$8 billion advertising budget and had organisational responsibility for nearly 7,000 people. Jim’s leadership was recognised in 2008 when P&G was honoured as the 2008 Cannes Lions Advertiser of the Year for the first time in company history. Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as GMO, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. |
Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as GMO, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. His new venture, Jim Stengel LLC, is both think tank and consultany, conducting proprietary research, generating thought leadership and applying a new framework to drive business growth in today's global economy. In 2003, 2004, 2006 and 2007, Jim was recognised by Advertising Age as the number one power player in marketing. In 2005, Brandweek magazine called him the Grand Marketer of the Year. That same year P&G was named Marketer of the Year by Advertising Age. Jim is also the co-author of a 2003 Harvard Business Review article 'Listening Begins at Home'. |
|
