The YouTube, Cannes Young Lions 48 Hour Ad Contest Official Rules

THIS IS AN EXCITING COMPETITION IN WHICH PARTICIPANTS CAN WIN A TRIP TO REPRESENT YOUTUBE AT THE YOUNG LIONS COMPETITION AS PART OF THE CANNES LIONS ADVERTISING FESTIVAL.

ENTRANTS MUST BE:

(A)     OVER 18 AND UNDER 29 YEARS OLD ON 26 JUNE 2010; AND
(B)     A REGISTERED USER OF THE YOUTUBE WEBSITE.

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. CONTEST IS OPEN TO RESIDENTS OF THE 50 UNITED STATES, THE DISTRICT OF COLUMBIA AND WORLDWIDE, EXCEPT FOR COUNTRIES WHERE INDIVIDUALS ARE RESTRICTED BY U.S. EXPORT CONTROLS AND SANCTIONS. ENTRY IN THIS CONTEST CONSTITUTES YOUR ACCEPTANCE OF THESE OFFICIAL RULES.

Click here to download these rules.

The YouTube, Cannes Young Lions 48 hour ad contest (the “Contest”) is a skill contest run by the Cannes Lions Advertising Festival, which give the best young creative minds a chance to attend Cannes as part of the Young Lions competition. The Contest consists of a forty-eight (48) hour viral film contest, where participants will be asked to create an ad for a nominated charity according to a given brief. The videos will be evaluated by both independent judges and YouTube viewers, and prizes will be awarded in accordance with these official rules (the “Rules”). See below for complete details.

1. BINDING AGREEMENT: You agree that submission of an entry in the Contest constitutes agreement to these Rules. Therefore, please read these Rules prior to entry to ensure you understand and agree. You may not submit an entry to the Contest and are not eligible to receive the prizes described in these Rules unless you agree to these Rules. These Rules form a binding legal agreement between you and the Contest Administrator with respect to the Contest.

2. ELIGIBILITY: To be eligible to enter the Contest, you must be over 18 and under 29 years old on 26 June 2010; (2) not a resident of a country restricted by U.S. export controls or sanctions; (3) not a person or entity under U.S. export controls or sanctions; and (4) have access to the Internet as of 16 May 2010. Contest is void in any nation, state or province where prohibited by U.S. law or local law. Employees, interns, contractors, and official office-holders of Sponsor, Contest Administrator, the nominated charity (to be agreed between Sponsor and Contest Administrator, and engaged by Contest Administrator) (the “Charity”), and their parent companies, subsidiaries, affiliates, and their respective directors, officers, employees, advertising and promotion agencies, representatives, and agents (“Contest Entities”), and members of the Contest Entities’ and their immediate families (parents, siblings, children, spouses, and life partners of each, regardless of where they live) and members of the households (whether related or not) of such employees, officers and directors are ineligible to participate in this Contest. The Contest Administrator reserves the right to verify eligibility and to adjudicate on any dispute at any time. If you are entering as part of a company or on behalf of your employer, these rules are binding on you, individually, and/or your employer.  If you are acting within the scope of your employment, as an employee, contractor, or agent of another party, you warrant that such party has full knowledge of your actions and has consented thereto, including your potential receipt of a prize.  You further warrant that your actions do not violate your employer’s or company’s policies and procedures.  

3. CONTEST ADMINISTRATOR AND SPONSOR: The contest is administered by Cannes Lions International Advertising Festival, Greater London House, Hampstead Road, London, NW1 7EJ, UK (the “Contest Administrator”) and shall be sponsored by YouTube Inc., 901 Cherry Ave., San Bruno, CA 94066 (the “Sponsor”).

4. CONTEST PERIOD: The Contest begins at 12.00AM Greenwich Mean Time (GMT) on 14 May 2010 and ends at 11.59.59PM (GMT) on 23 May 2010 (the “Contest Period”). ENTRANTS ARE RESPONSIBLE FOR DETERMINING THE CORRESPONDING TIME ZONE IN THEIR RESPECTIVE JURISDICTIONS.

5. HOW TO ENTER: NO PURCHASE NECESSARY TO ENTER OR WIN: To enter the Contest, visit the Contest website located at www.youtube.com/canneslions (“Contest Site”) during the Contest Period and follow the instructions for submitting a video (“Video”). The Video must meet the “Video Requirements,” described below. THERE IS A LIMIT OF ONE (1) ENTRY PER PERSON. Subsequent entries will be disqualified. All entries must be received by 11.59.59PM (GMT) on 16 May 2010. Entries are void if they are in whole or part illegible, incomplete, damaged, altered, counterfeit, obtained through fraud, or late. All entries will be deemed made by the authorized account holder of the email address submitted at the time of entry, and the potential winner may be required to show proof of being the authorized account holder for that email address. The "authorized account holder" is the natural person assigned to an email address by an Internet service provider, online service provider, or other organization responsible for assigning email address for the domain.
 
6. VIDEO REQUIREMENTS: The Video must not be longer than sixty (60) seconds in length, must comply with the YouTube Terms of Use (which can be found at www.youtube.com/t/terms), and must meet the following criteria:
 
(a) It must not be derogatory, offensive, threatening, defamatory, disparaging, libelous or contain any content that is in appropriate, indecent, sexual, profane, indecent, tortuous, slanderous, discriminatory in any way, or that promotes hatred or harm against any group or person, or otherwise does not comply with the theme and spirit of the Contest.
(b) It must not contain content, material or any element that is unlawful, or otherwise in violation of or contrary to all applicable federal, state, provincial or local laws and regulations the laws or regulations in any state where video is created.
(c) It must not contain any content, material or element that displays any third party advertising, slogan, logo, trademark or otherwise indicates a sponsorship or endorsement by a third party, commercial entity or that is not within the spirit of the Contest, as determined by the Contest Administrator, in its sole discretion. 
(d) It must be an original, unpublished work that does not contain, incorporate or otherwise use any content, material or element that is owned by a third party or entity.
(e) It cannot contain any content, element, or material that violates a third party’s publicity, privacy or intellectual property rights.
(f) It cannot be longer than sixty (60) seconds.  If it is longer than this, only the first sixty (60) seconds will be evaluated.
(g) It must be in one of the following formats: MPEG, AVI, QUICKTIME, FLV, or WMF format.
(h) It must fit a brief given by the Charity and include any elements defined within the brief.
(i) It cannot include any music.
 
During the Contest Period, the Contest Administrator, its agents and/or the Judges (defined below) will be evaluating each Video to ensure that it does not violate the Video Requirements. While the Contest Administrator, its agents and/or the Judges will make every effort to review the submitted Videos to ensure that they meet the Video Requirements, they may not be able to view every Video during the Contest Period. Thus, if a participant views a Video that it believes violate the Video Requirements, it can contact the Contest Administrator at younglionscontest@gmail.com. The email must identify the Video at issue and explain the potential issue. The Contest Administrator reserves the right, in its sole discretion, to disqualify any entrant who submits a Video that does not meet the Video Requirements.
 
7. JUDGING: Each Video accepted by the Contest Administrator shall be given one (1) week from 12.00.AM (GMT) 17 May 2010 to generate as many votes for their entry on the YouTube-Cannes Young Lions 48 Hour Ad Contest channel (the “Online Challenge”). Following the Online Challenge, each Video shall be evaluated by a panel of independent experts nominated by the Contest Administrator (the “Judges”). The Judges shall evaluate and attribute a score to each Video made up of scores based upon the following criteria:

(a) the number of votes for the Video on the YouTube-Cannes Young Lions 48 Hour Ad Contest channel (49%); and
(b) overall creative execution of the brief (51%).

The two (2) Video entries that receive the highest overall scores will be selected as the “Grand Prize Winners.” In the event of a tie, the Video that received the higher score from the Judges in the category of ‘(b) Overall creative execution of the brief’ will be selected as one of the Grand Prize Winners. In the event a Grand Prize Winner is disqualified for any reason, the Video that received the next highest total score will be chosen as a Grand Prize Winner.
 
On or about 27 May 2010, the Grand Prize Winners will be selected and notified by telephone and/or email by the Contest Administrator. If a Grand Prize Winner does not respond to the notification attempt within two (2) days from the first notification attempt, then such Grand Prize Winner will be disqualified and an alternate Grand Prize Winner will be selected from among all eligible entries received based on the judging criteria described herein. With respect to notification by telephone, such notification will be deemed given when the Grand Prize Winner engages in a live conversation with Contest Administrator or when a message is left on the Grand Prize Winner’s voicemail service or answering machine by the Contest Administrator, whichever occurs first. Except where prohibited by law, each Grand Prize Winner may be required to sign and return a Declaration of Eligibility and Liability and Publicity Release and provide any additional information and/or related materials (e.g. a physical hard copy of the Video submitted for the purposes of the Contest on a movable media platform) that may be required by Contest Administrator. If required, Grand Prize Winners must return all such required documents within two (2) days following attempted notification or such Grand Prize Winner will be deemed to have forfeited the prize and another Grand Prize Winner will be selected based on the judging criteria described herein. All notification requirements, as well as other requirements within these Rules, will be strictly enforced.
 
8. NO VIDEOS RECEIVED: In the event that no Videos are received, no prize will be awarded. Determinations of judges are final and binding.

9. PRIZES FOR GRAND PRIZE WINNERS: The prize for each Grand Prize Winner will include (1) round-trip airfare (coach) for the Grand Prize Winner to travel from the major airport closest to the individual’s residence to an airport in a proximate, convenient location to Cannes, France. COMPETITION WINNERS WHO DO NOT RESIDE IN A COUNTRY WHERE YOUTUBE IS CURRENTLY LOCALIZED WILL BE REQUIRED TO DEPART FROM AND RETURN TO AN AIRPORT IN A YOUTUBE LOCALIZED COUNTRY WHEN TRAVELLING TO THE UNITED STATES. FOR THE PURPOSE OF THIS COMPETITION, COUNTRIES IN WHICH YOUTUBE IS CURRENTLY LOCALIZED ARE AUSTRALIA, BRAZIL, CANADA, CZECH REPUBLIC, FRANCE, GERMANY, HONG KONG, INDIA, IRELAND, ISRAEL, ITALY, JAPAN, MEXICO, POLAND, RUSSIA, SOUTH KOREA, SWEDEN, NEW ZEALAND, SPAIN, THE NETHERLANDS, TAIWAN, AND THE UNITED KINGDOM;  (2) double-occupancy hotel accommodation for six (6) nights in Cannes, France; (3) a per diem of 75 Euros per day to cover necessary expenses; and (4) a pass to the Cannes Lion Advertising Festival, to be provided by the Contest Administrator. Hotel accommodations at Contest Administrator 's discretion. Certain black out dates apply. You are responsible for any other expenses including cost to obtain a passport or visa and any other incidental travel cost not expressly stated above, including but not limited to, ground transportation, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of the winner.  Prize is not redeemable for cash.  The actual retail value (ARV) may be adjusted depending on the state or jurisdiction of residence of the winner. The odds of winning any prize depends on the number of eligible entries received during the Contest Period and the skill of the entrants. The prizes will be awarded within approximately two (2) weeks of receipt by Contest Administrator of final prize acceptance documents. No transfer, substitution or cash equivalent for prizes is allowed, except at Contest Administrator’s sole discretion. Contest Administrator reserves the right to substitute a prize, in whole or in part, of equal or greater monetary value if a prize cannot be awarded, in whole or in part, as described for any reason.  Value is subject to market conditions, which can fluctuate and any difference between actual market value and ARV will not be awarded. The prize may be subject to restrictions and/or licenses and may require additional hardware, software, service, or maintenance to use. The winner shall bear all responsibility for use of the prize in compliance with any conditions imposed by such manufacturer(s), and any additional costs associated with its use, service, or maintenance. Contest Entities have not made and Contest Entities are not responsible in any manner for any warranties, representations, or guarantees, express or implied, in fact or law, relating to the prize, regarding the use, value or enjoyment of the prize, including, without limitation, its quality, mechanical condition, merchantability, or fitness for a particular purpose, with the exception of any standard manufacturer's warranty that may apply to the prize or any components thereto.  

10. TAXES: PAYMENTS TO POTENTIAL WINNERS ARE SUBJECT TO THE EXPRESS REQUIREMENT THAT THEY SUBMIT TO SPONSOR ALL DOCUMENTATION REQUESTED BY SPONSOR TO PERMIT IT TO COMPLY WITH ALL APPLICABLE FEDERAL, STATE, PROVINCIAL, LOCAL AND FOREIGN TAX REPORTING AND WITHHOLDING REQUIREMENTS. ALL PRIZES WILL BE NET OF ANY TAXES SPONSOR IS REQUIRED BY LAW TO WITHHOLD. ALL TAXES IMPOSED ON PRIZES ARE THE SOLE RESPONSIBILITY OF THE WINNERS. In order to receive a prize, potential winners must submit the tax documentation requested by Sponsor or otherwise required by applicable law, to Sponsor or the relevant tax authority, all as determined by applicable law, including, where relevant, the law of the potential winner’s country of residence. The potential winners are responsible for ensuring that (s)he complies with all the applicable tax laws and filing requirements. If a potential winner fails to provide such documentation or comply with such laws, the prize may be forfeited and Sponsor may, in its sole discretion, select an alternative potential winner.

11. GENERAL CONDITIONS:  All federal, state, provincial and local laws and regulations apply. Both winner(s) and companions must possess required travel documents (e.g. valid passport and visa if applicable) prior to ticketing. Once the travel schedule has been arranged, it cannot be altered and failure of a winner to follow such schedule shall not obligate the Contest Administrator in any way to provide the winner with alternate arrangements. The Contest Administrator reserves the right to disqualify any entrant from the Contest if, in the Contest Administrator sole discretion, it reasonably believes that the entrant has attempted to undermine the legitimate operation of the Contest by cheating, deception, or other unfair playing practices or annoys, abuses, threatens or harasses any other entrants, viewers, the Contest Administrator or the Judges. 

12. INTELLECTUAL PROPERTY RIGHTS: As between the Contest Entities and the entrant, the entrant retains ownership of all intellectual and industrial property rights (including moral rights) in and to the Video, subject to the version of the YouTube Terms of Use applicable to the entrant based on country of residence. Sponsor and Charity would like to use your Video in connection with advertising and promotion via communication to the public or other groups, including, but not limited to, the right to make screenshots, animations and video clips available for promotional purposes.  Entrants will be asked to send copies of their Videos to Contest Administrator, and by doing so entrant grants Contest Administrator and the Charity, as well as their subsidiaries, agents and partner companies, a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive licence to use, reproduce, adapt, modify, publish, distribute, communicate to the public, create a derivative work from, and publicly display the Video for such purposes.

13. PRIVACY: Entrants agree that personal data entered during the registration, including name, mailing address, phone number, and email address may be processed, stored, shared and otherwise used by Contest Administrator for the purposes and within the context of the Contest.  This data may also be transferred into the United States.  By entering, entrants agree to the transmission, processing, sharing and storage of this personal data in the United States. Entrants also understand this data may be used by Contest Administrator or Sponsor in order to verify an entrant’s identity, postal address and telephone number in the event an entry qualifies for a prize. Entrants have the right to access, review, rectify or cancel any personal data held by Contest Administrator in connection with the Contest by writing to Contest Administrator at the addresses listed above.  If an entrant does not provide the data require at registration, that entrant’s Video will be ineligible. In respect of the Sponsor, personal information collected from entrants will be used in accordance with the YouTube Privacy Policy, which can be found at www.youtube.com/t/privacy. By accepting a prize, entrant agrees and consents to the Contest Entities’ and their agencies use of entrant’s name and/or likeness and Video to name the entrant for a reasonable time after completion of the Contest in promotional and advertising material of the Contest Entities’ (or its agents) as a winner of the Contest without additional compensation, unless prohibited by law.

For residents of the EU. Pursuant to EU law pertaining to data collection and processing, you are informed that:
 
-     the data controller is Sponsor and the data processor is Contest Administrator;
-     your data is collected for purposes of administration of the promotion and for marketing purposes;
-     you have a right of access to and withdrawal of your personal data. You also have a right of opposition to the data collection, under certain circumstances. To exercise such right, you may write to YouTube Inc., Attn: YouTube Cannes Lions 48 hour ad contest, 901 Cherry Ave., San Bruno, CA 94066; and
-     your personal data may be transferred to the U.S.
       
14.  PUBLICITY:  By accepting a prize, entrant agrees to Contest Administrator and its agencies use of his or her name and/or likeness and Video for advertising and promotional purposes without additional compensation, unless prohibited by law.

15. WARRANTY AND INDEMNITY: Entrants warrant that their Videos are their own original work and, as such, they are the sole and exclusive owner and rights holder of the submitted Video and that they have the right to submit the Video in the Contest and grant all required licenses.  Each entrant agrees not to submit any Video that: (1) infringes any third party proprietary rights, intellectual property rights, industrial property rights, personal or moral rights or any other rights, including without limitation, copyright, trademark, patent, trade secret, privacy, publicity or confidentiality obligations; or (2) otherwise violates the applicable state, federal, provincial or local law. To the maximum extent permitted by law, each entrant indemnifies and agrees to keep indemnified Contest Entities at all times from and against any liability, claims, demands, losses, damages, costs and expenses resulting from any act, default or omission of the entrant and/or a breach of any warranty set forth herein. To the maximum extent permitted by law, each entrant agrees to defend, indemnify and hold harmless the Contest Entities from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable attorneys fees) arising out of or accruing from: (a) any Video or other material uploaded or otherwise provided by the entrant that infringes any copyright, trademark, trade secret, trade dress, patent or other intellectual property right of any person or defames any person or violates their rights of publicity or privacy, (b) any misrepresentation made by the entrant in connection with the Contest; (c) any non-compliance by the entrant with these Rules; (d) claims brought by persons or entities other than the parties to these Rules arising from or related to the entrant’s involvement with the Contest; (e) acceptance, possession, misuse or use of any prize or participation in any Contest-related activity or participation in this Contest; (f) any malfunction or other problem with the Contest Site; (g) any error in the collection, processing, or retention of entry information; or (h) any typographical or other error in the printing, offering or announcement of any prize or winners.

16. ELIMINATION: Any false information provided within the context of the Contest by any entrant concerning identity, mailing address, telephone number, email address, ownership of right or non-compliance with these Rules or the like may result in the immediate elimination of the entrant from the Contest.

17. INTERNET: The Contest Entities are not responsible for any malfunction of the entire Contest site or any late, lost, damaged, misdirected, incomplete, illegible, undeliverable, or destroyed Videos due to system errors, failed, incomplete or garbled computer or other telecommunication transmission malfunctions, hardware or software failures of any kind, lost or unavailable network connections, typographical or system/human errors and failures, technical malfunction(s) of any telephone network or lines, cable connections, satellite transmissions, servers or providers, or computer equipment, traffic congestion on the Internet or at the Contest Site, or any combination thereof, including other telecommunication, cable, digital or satellite malfunctions which may limit an entrant’s ability to participate.

18. RIGHT TO CANCEL, MODIFY OR DISQUALIFY:  If for any reason the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, the Contest Entities reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest. The Contest Entities further reserves the right to disqualify any entrant who tampers with the submission process or any other part of the Contest or Contest site (which can be found at www.youtube.com/canneslions). Any attempt by an entrant to deliberately damage any web site, including the Contest Site, or undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, the Contest Entities reserves the right to seek damages from any such entrant to the fullest extent of the applicable law.

19. NOT AN OFFER OR CONTRACT OF EMPLOYMENT: Under no circumstances shall the submission of a Video into the Contest, the awarding of a prize, or anything in these Rules be construed as an offer or contract of employment with either the Contest Entities. You acknowledge that you have submitted your Video voluntarily and not in confidence or in trust. You acknowledge that no confidential, fiduciary, agency or other relationship or implied-in-fact contract now exists between you and the Contest Entities and that no such relationship is established by your submission of a Video under these Rules.

20. FORUM AND RECOURSE TO JUDICIAL PROCEDURES: These Rules shall be governed by, subject to, and construed in accordance with the laws of the State of California, United States of America, excluding all conflict of law rules. If any provision(s) of these Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. To the extent permitted by law, the rights to litigate, seek injunctive relief or make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or in connection with this Contest are hereby excluded, and all entrants expressly waive any and all such rights.

21. ARBITRATION: By entering the Contest, you agree that exclusive jurisdiction for any dispute, claim, or demand related in any way to the Contest will be decided by binding arbitration. All disputes between you and the Contest Entities of whatsoever kind or nature arising out of these Rules, shall be submitted to Judicial Arbitration and Mediation Services, Inc. (“JAMS”) for binding arbitration under its rules then in effect in the San Jose, California, USA area, before one arbitrator to be mutually agreed upon by both parties. The parties agree to share equally in the arbitration costs incurred.

22. WINNER’S LIST: You may request a list of winners after 10 June 2010 but before 10 December 2010 by sending a self addressed stamped envelope to: Cannes Lions International Advertising Festival, Greater London House, Hampstead Road, London
NW1 7EJ.

THE WINNERS

Andrew Dobbie (25), who works at JWT Manchester in the United Kingdom, and Rachel Wolak (28), who works at Crispin Porter + Bogusky in Colorado, USA, have won the viral ad competition to promote WaterAid and will become ‘Team YouTube’, the 40th team to compete in this year’s Young Lions Film Competition in Cannes.

The competition received 530 entries and over 75,600 votes in two weeks. A panel of worldwide creative leaders assessed the quality of the ads over the last week and selected Andrew Dobbie and Rachel Wolak as the winners based on the overall creative execution of the brief and the videos' public votes. They will now unite as ‘Team YouTube’ and will receive an all expenses paid trip to Cannes to attend the International Advertising Festival and join 39 other teams from around the world to compete in the prestigious Young Lions Film competition which offers a fantastic exposure for young creatives looking to carve a role in the advertising or film industry.

THE WINNING WORK

Andrew Dobbie

Rachel Wolak (collaboration with Jaffar Sabet)