The Impact Track recognises the commercial techniques used to measure creative branded communications and drive results. The Awards are home to the Creative Effectiveness Lion, the only global effectiveness award. On the Festival stages, leading marketers, brand managers and CMOs of the biggest and most profitable brands, will discuss performance, effectiveness and ROI.
John Seitfert, Chief Executive, Worldwide, Ogilvy, is the inaugural Track Ambassador.
Chief Executive, Worldwide, Ogilvy
Impact Track Ambassador & Creative Effectiveness Lions Jury President
With Impact Track Ambassador Jon Seifert's content selection