Each year, much interest is focused on the winners of Cannes Lions. The global work, entrants, brands, networks and countries that have been successful are given a worldwide platform.
But before there are winners, there’s judging.
Enormous consideration is given to who will judge the work and how. The high calibre of our juries is matched by the high standards that we hold them to and the rigorous processes they undertake.
This is what sets Cannes Lions apart and ensures it continues to be the most respected creative accolade.
Judging consists of three rounds involving viewing, voting, discussion and awarding of Lions.
Jurors consider and score each entry on a scale of one to nine based on whether they consider it a shortlist candidate. The jury will then review and finalise this proposed shortlist. Typically between 8-12 % of entries will make it to this stage.
Guided by the Jury President, jurors review and debate entries in the shortlist before voting on whether they consider each a Gold, Silver or Bronze Lions winner, or Shortlist only. It takes a two-thirds majority vote to claim a trophy and only about 3% of entries will do so.
After voting, results are read out and juries confirm the decisions. Candidates for Grand Prix, selected from among Gold winners, are also identified and further discussion follows before a last vote to determine the Grand Prix winner. Entries for non-profit organisations and charities aren’t eligible in their Lion, but will be considered for the Grand Prix for Good or Lions Health Grand Prix for Good.