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Adobe Roundtables

For two days CLX is for invited participants only to take part in a selection of curated roundtable discussions.
Details about how to apply for a specific roundtable will be published soon for those that have already registered for CLX.

Nurturing the Creative Heart of Meaningful Experiences

At the heart of all great experiences is a creative idea skillfully executed. But lots of forces can dampen your team’s creativity, including the crush of content to be produced and the endless rounds of feedback. The challenge is to preserve your team’s creative edge, empower them to collaborate effectively, and help them learn new mediums like voice and AR that will connect with the next generation of consumers. Join Scott Belsky, Adobe’s Chief Product Officer, and Debbie Millman, founder and host of the Design Matters podcast, for a lively exploration of scaling creativity for modern brands and agencies.

Featuring

Debbie Millman

Founder and Host, Design Matter

Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters. As the founder and host of Design Matters, one of the world’s first and longest running podcasts, Millman has interviewed over 400 artists, designers and cultural commentators, including Marina Abramovic, Steven Pinker, Milton Glaser, Malcolm Gladwell, Shepard Fairey, Barbara Kruger, Amanda Palmer, Alain de Botton and many more. In the 13 years since its inception, the show has garnered over a five-million-downloads per year, a Cooper Hewitt National Design Award and iTunes has designated it one of the best overall podcasts. Debbie is also the author of six books, including two collections of interviews that have extended the ethos and editorial vision of Design Matters to the printed page: How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits. Both books have been published in over 10 languages.
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Nick Law

Chief Creative Officer, Publicis Group

Nick is one of the most progressive and versatile creative leaders in our industry. He drives a unified vision for dynamic creativity in the modern age across all of Publicis Groupe’s creative brands, while helping foster dynamic and diverse cultures. Nick is responsible for leading Publicis Groupe’s creative globally and is a member of the executive committee.

Previously, Nick led R/GA’s strategic and creative vision as global chief creative officer, working with clients including Nike, Beats by Dre, Samsung, Verizon and Google. In that role, Nick helped build R/GA from a 100-person web design agency, to 2,000 people across 18 offices, with a world-class creative reputation.

During his tenure, R/GA was awarded every industry award including five Cannes Lion Grands Prix, one D&AD black pencil, 20 AICP show entries in MOMA’s permanent collection, an Emmy, and a number of Agency of the year titles, including Adweek’s Digital Agency of the Decade.

Nick’s career spans 30 years and four continents. He has twice been named in Creativity 50, a list of the world’s most influential creative people.
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Scott Belsky

Chief Product Officer and Executive Vice President, Creative Cloud

Scott Belsky’s primary focus is making Creative Cloud a creativity platform for all. As chief product officer and executive vice president, Creative Cloud, Scott leads product management and engineering for Creative Cloud products and services, Adobe Spark, and Behance, Adobe’s community of 10 million creatives. Scott also oversees Adobe’s Design team, which is responsible for experience design across all Adobe products.
 
Prior to joining Adobe in December 2017, Scott was a venture investor at Benchmark in San Francisco. This is Scott’s second tenure at Adobe. He originally joined the company after it acquired Behance in 2012. At that time, he led Adobe’s mobile strategy for Creative Cloud. Scott co-founded Behance in 2006 and served as its CEO for six years.  
 
Scott has been an advisor on design and product management for leading companies and organizations, including Adidas, Pentagram, Pinterest, Proctor & Gamble, Facebook, and the United States Government. In 2010, Fast Company included Scott on its list of "100 Most Creative People in Business."
 
If Scott were not at Adobe, he would be a full-time writer.
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Everything You Need to Know to Build the Next Great Experience

Every breakthrough experience starts with a great idea and great creative. But for an experience to truly be impactful, it must be backed with data and insights to personalize and anticipate every interaction. Join Ann Lewnes, Adobe’s CMO, to talk about what it actually takes to build powerful experiences that inspire, transform and bring creativity to life

Featuring

Ann Lewnes

Executive Vice President and Chief Marketing Officer

Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forbes, and recognized on AdWeek 50, a celebration of indispensable marketing and media executives. In 2015, Ad Age named her to The Creativity 50, honoring the most creative people of the year.
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Maghan McDowell

Innovation Editor, Vogue Business

Maghan McDowell is the Innovation Editor at Vogue Business, where she leads its coverage of technology and innovation. She is known for identifying the key drivers of the future of fashion and retail, and offering digestible insights on which technologies matter. Before joining Condé Nast International in January, McDowell reported for publications including W, Marie Claire, San Francisco Chronicle and Business of Fashion, and was the first technology reporter for WWD. McDowell has taught at the University of Florida’s College of Journalism, from which she holds a degree.

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25 Years of Digital Advertising: How Data and Customer Insights are Shaping the Next 25 Years

This year we celebrate the advent of digital advertising. We’ve gone from a simple banner ad with a 44% CTR to grappling with the complex issues of delivering omnichannel personalized, integrated and relevant advertising experiences with more and more data, but also new restrictions. This roundtable will delve into what we’ve learned, how to capitalize on digital advertising today, and how to structure and operationalize your company for it with the right experts across data, programmatic advertising, marketing and measurement. Join us for a candid discussion on these topics, and what it means for brands and agencies.

Featuring

Keith Eadie

GM & VP of Adobe Advertising Cloud

Keith Eadie is the VP & GM of Adobe Advertising Cloud. Under Keith’s leadership, the platform has grown to over $3 billion in annualized ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Intel, L’Oreal, MGM, Nordstrom, and Southwest Airlines. Keith joined Adobe via the company’s acquisition of TubeMogul, where he was Chief Marketing & Strategy Officer and played a pivotal role in the company’s inception, growth, and successful IPO.

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Louisa Wong

Chief Operating Officer, Carat

As Chief Operating Officer for Carat, Dentsu Aegis Network’s flagship media agency, Louisa is responsible for the agency’s digital strategy, product and automation agenda. Louisa leads the digital transformation of the agency by adopting and embracing new technologies that are disrupting the media ecosystem, with a focus on integrating capabilities such as data sciences, AI, machine learning and block chain.

Prior to joining Carat’s leadership team, Louisa served as the Chief Digital Officer for Amplifi, Dentsu Aegis Network, overseeing digital activation, ad operations and investment and works closely with agency partner executives and client leaders to deliver first-class digital solutions.

In 2010, Louisa joined Dentsu Aegis Network as the Global Chief Commercial Officer for Amnet, Dentsu Aegis Network’s global programmatic group. As a founding member of the team, she developed the Amnet business across 13 territories in EMEA before taking on the global role in London.

Louisa’s passion and “move the dial” mentality have led her to become a highly respected industry thought leader. Her broad experience working across publishers, broadcaster and ad technology companies (CNET, AOL/ADTECH, BSkyB) allow her to address topics across the digital advertising eco-system.

Now based in New York, when she’s not immersed in all things digital, you will likely find her at the nearest tennis court advising Novak Djokovic on how to improve his backhand.

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Ron Amram

Global Media and Digital Lead, Heineken

Ron Amram is the Global Media and Digital Lead at HEINEKEN, the second largest beer company globally. As global media lead Ron directs the global media strategy, buying practice and global agencies as well as the Digital & Data driven marketing agenda. In his previous role at Heineken USA, Ron led media investment, communications strategy and implementation for some of the most followed brands in the U.S., including Dos Equis, Strongbow, Tecate and Heineken®. Since joining the HEINEKEN USA marketing team in 2011, it has become one of the most decorated in the U.S., winning 20 Cannes Lions including a Bronze for Media in 2015, and a Facebook Blue award in 2014. He was named a Media Online All Star by Mediapost in 2015.

Ron has a Management & Technology MBA from Rensselaer Polytechnic Institute. Outside the office Ron lives in Amsterdam with his wife and three children.

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The Future is Immersive But What Does that Mean?

Voice, AI, augmented reality and 3D content creation are blending the physical and digital worlds, but how do they become a part of your storytelling arsenal? Join us as we explore the opportunities these technologies will open up for brands to create more immersive, connected experiences.

Featuring

Chris Duffey

Head of Creative Business Strategy, Adobe

Chris Duffey is an award-winning creative director, noted speaker, author and mobile and wearable technologist. He is currently leading Adobe’s Creative Cloud strategic partnerships within the creative agency enterprise space, focusing on AI innovations to help brands enhance creativity and deliver compelling customer experiences. Chris has been featured by Business Insider and Yahoo as one of the industry’s "leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing.” He has been a creative consultant with over 35 advertising agencies across all the major global holding companies (WPP, IPG, Havas, Publicis and MDC), and has worked across every major industry vertical. Chris’ work has been recognized and featured by Google, McKinsey and the Wharton School in their book, Pharma 3D: Rewriting the Script for Marketing in the Digital Age, and profiled in the Wall Street Journal.
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Deepthi Prakash

Global Head of Strategy & Design, Cognizant Interactive

Deepthi is the Global Head of Strategy and Design at Cognizant Interactive, where she leads a team of 1000+ practitioners who work at the intersection of content, design, and technology to create experiences that make brands famous. Her group at Cognizant Interactive studies human behavior, identifies future trends, and utilizes the latest technologies to design, build and scale products, services and experiences that transform businesses from end-to-end. Deepthi has a unique mix of consulting experience and agency know-how. Prior to Cognizant, she led Content Strategy at Accenture Interactive and held senior positions in agencies, such as Ogilvy and BBDO. She holds a Masters degree in Organizational Psychology from Columbia University and an undergraduate degree from Butler University.  She lives in Pleasantville, NY with her husband and musters the strength to run after her two children with regular visits to her local Crossfit gym.
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Fura Johannesdottir

Chief Design Officer EMEA, Publicis Sapient

She has almost 20 years of global experience in the industry, working with many of the world’s leading brands. Fura has lived and worked in USA, Sweden, UK, Turkey, Middle East and Europe. 
 
Fura has an extensive experience, covering everything from digital campaigns to complicated systems design and retail experiences. She has worked with some of the world’s leading brands, such as Nike, Walmart, Samsung, Volvo, H&M, Debenhams, B&O, Galeries Lafayette, Akbank, Turkcell, Carrefour and many more. She oversaw the vision and execution for Nike’s DTC business for a number of years, creating true omni-channel experiences through Nike’s ecommerce platforms, NIKEiD and retail spaces. Fura also spent a couple of years working with Walmart’s marketing and innovations teams, defining the future of retail by re-thinking loyalty programs, reimagining the in-store experience and optimizing the online experience on Walmart.com. Fura has throughout the years worked with a number of banking clients, but most recently been focused around the future of finances and open banking. 
 
Fura has always rooted her creativity in real business and human insights, aiming to drive client business forward by creating valuable connections between brands and their customers. She has throughout the years been on the forefront of innovation, helping clients not only adapt to our ever-changing world, but leading within their categories and set examples for others to follow.  

Fura started her career in Reykjavik, Iceland, serving local clients such as Icelandair, Icelandic Telecom, Toyota, and Hertz. She soon moved to New York to study MFA in Design & Technology at Parsons School of Design. That’s where she started to explore all aspects of digital media, from broadcast to interactive physical video installations. Throughout the years she has won a number of well-known international rewards and recognitions, such as Clio’s, Webby’s, The One Show, ADC and many more.
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Mark Webster

Head of Voice Experience Design, Adobe

Mark Webster is Head of Voice Experience Design at Adobe, focusing on voice integration for Adobe XD. He is also responsible for driving product strategy for emerging technologies within XD. Mark joined Adobe through the acquisition of the company he founded, Sayspring, which offers a design and prototyping platform for voice interfaces. 

Prior to Sayspring, Mark was Director of Product for Groupon, focusing on entertainment and events. He landed at Groupon after SideTour, an e-commerce marketplace for local activities he co-founded, was acquired by Groupon in September 2013. Mark started his career with a five-year stretch at the National Basketball Association, where he worked in Creative Services.

Mark shares his thoughts on voice and the future of design on Twitter or Medium
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The Future of Marketing Is...

In an ever-changing world where everybody has a story to tell, the marketer’s role has never been more complex. Experience is the new brand and in order to be successful, companies must build new types of customer relationships, bring together online and offline, and build a culture of data and testing, all while keeping creativity and purpose at the center. Every leader must embrace new roles and responsibilities across the C-Suite, while adopting new technology and platforms to bring brands to life. Adobe CMO Ann Lewnes will talk about what you need to be thinking about now to build the next wave of experiences and stay ahead.

Featuring

Ann Lewnes

Chief Marketing Officer, Adobe

Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forbes, and recognized on AdWeek 50, a celebration of indispensable marketing and media executives. In 2015, Ad Age named her to The Creativity 50, honoring the most creative people of the year.
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Plus more speakers to be announced soon

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Is TV Advertising Dead, Dying or Able to Transform?

For decades, technology has transformed almost every aspect of advertising, except for television. But we've finally hit an inflection point where advertisers are demanding more data, more accountability, and more efficiency in the largest medium for reaching audiences. Content is continuing to fragment. Addressable and connected TV is disrupting linear TV and advertising. Broadcast companies are faced with transforming their business to develop new revenue streams. Join us for a candid discussion on the future of TV advertising.

Featuring

Denise Colella

SVP of Advanced Advertising Products and Strategy, NBC Universal

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Keith Eadie

GM & VP of Adobe Advertising Cloud

Keith Eadie is the VP & GM of Adobe Advertising Cloud. Under Keith’s leadership, the platform has grown to over $3 billion in annualized ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Intel, L’Oreal, MGM, Nordstrom, and Southwest Airlines. Keith joined Adobe via the company’s acquisition of TubeMogul, where he was Chief Marketing & Strategy Officer and played a pivotal role in the company’s inception, growth, and successful IPO.

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Michael Komasinski

President of EMEA, Merkle

Michael Komasinski is the regional president of Merkle in Europe, the Middle East and Africa (EMEA). He leads a business of over $175M, comprising over 2,100 employees across 20 offices in seven markets. Merkle EMEA is expected to double over the next three years by continuing to post double-digit organic growth and adding additional acquisitions that create scale, geographic coverage and new capabilities.

Michael is tasked with realising the full marketplace potential of Merkle’s powerful people-based marketing solutions to create competitive advantage for top tier clients across the region. Merkle EMEA is comprised of seven robust acquisitions (DBG, Periscopix, Comet Consulting, Oxyma, Divisadero, DWA, and Aquila Insight) which were closed during the past three years and are currently at different stages of integration into the business.

Michael was previously global chief operating officer for Merkle’s global services organisation. This included consolidating all operating groups into a single entity capable of serving Merkle clients with our people-based marketing solutions. During this time, he moved to London to oversee the EMEA Agency Services business, which grew 30% and became fully integrated into the EMEA region.

Michael joined Merkle in 2015 as the chief operating officer of the Agency Services operating group. In that role, he oversaw the integration of two premier performance media agencies (Impaqt and RKG) including the convergence of their respective bidding platforms. This integrated search offering and platform was cited in the most recent Forrester Search wave in which Merkle placed a close second. Michael was responsible for creating a robust operating platform that allowed the business to scale and improve profitability. He oversaw organic growth of nearly 20% and won AOR assignments with Target, HBO, and Warner Brothers.

Prior to Merkle, Michael was the Razorfish Chief Operating Officer for North America and before that, the president of the shopper marketing agency, Schawk Retail Marketing. He has also held a number executive roles at The Nielsen Company and as a management consultant at A.T. Kearney. Michael holds an MBA from the Kelley School of Business at Indiana University where he graduated cum laude. He holds an undergraduate degree from Vanderbilt University with a double major in engineering science and philosophy.

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Mike Barrett

President, Heat

As president at Heat, Mike drives growth by developing new offerings, expanding relationships with existing clients and bringing in new business. He’s partnered with clients including Electronic Arts, Hotwire, Dolby, The NFL Network, Kendall-Jackson and Bank of the West to craft award-winning campaigns.

Mike has worked in a wide variety of roles in the industry including account management, as well as strategy and media across several verticals. Mike’s breadth of experience gives him unparalleled insights into developing advertising that provides clients a competitive advantage.

Prior to Heat Mike led strategy in North America as EVP for the global media company Universal McCann, a unit of Interpublic Group. He also spent time as SVP Communications Planning at Publicis & Hal Riney where he led brands such as Microsoft, Wells Fargo, Schwab, Sony, Chrysler and Sprint.

Mike has a B.A. in English and Psychology from Amherst College.
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Tariq Mahmoud

Head of International Business Development, Roku

Tariq is Roku’s Head of International Ad Sales & Strategy for its growing business outside the US. In this capacity, he manages teams and operations in Canada, EMEA, LatAm, and APAC. Prior to this, he was Global Head of Sales Strategy at Verizon Media, where he led strategic projects, business development, and international expansion for the company. Previously, he was a management consultant for Oliver Wyman.
 
Tariq holds a BA from Yale University in Economics and Political Science, and is pursuing an Executive MBA at The Wharton School.
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Young Lions Masterclasses

Sessions accessible to all delegates, designed for the next generation of industry leaders.

Bring Drawings to Life, Anywhere with Adobe

The best ideas all start with a sketch, whether it’s a quick back-of-the-napkin doodle or a detailed illustration, drawing is a core expression of creativity – and you should be able to do it anywhere, digitally.

In this interactive session, you will have an opportunity to bring your ideas to life and preview a new, focused drawing experience from Adobe on the iPad. Get a preview of the app, launching later this year, by its lead designer, then put Apple Pencil to screen and try it yourself.

Featuring

Brooke Hopper

Sr. Experience Design, Adobe

Brooke Hopper is a Lead Experience Designer, speaker, and champion for creatives at Adobe, delivering delight through design to the most creative people in the world. Currently, Brooke is exploring what the future of drawing and painting will look like and is working to bring that vision to life.
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What Every Creative Needs to Know About Voice

Voice interfaces offer brands new ways to engage with their audiences, but the experiences today are less than ideal. In this session, join Adobe’s Head of Voice Experience Design to explore the opportunities the future of voice holds for brands and what we, as creatives, should do to overcome the hurdles surrounding voice and design to drive the ubiquity of voice-first experiences.

Featuring

Mark Webster

Head of Voice Experience Design, Adobe

Mark Webster is Head of Voice Experience Design at Adobe, focusing on voice integration for Adobe XD. He is also responsible for driving product strategy for emerging technologies within XD. Mark joined Adobe through the acquisition of the company he founded, Sayspring, which offers a design and prototyping platform for voice interfaces. 

Prior to Sayspring, Mark was Director of Product for Groupon, focusing on entertainment and events. He landed at Groupon after SideTour, an e-commerce marketplace for local activities he co-founded, was acquired by Groupon in September 2013. Mark started his career with a five-year stretch at the National Basketball Association, where he worked in Creative Services.

Mark shares his thoughts on voice and the future of design on Twitter or Medium
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Augmented Storytelling: Designing Experiences for the Future

Augmented reality (AR) is taking a new turn with more creative success stories and use cases, and the opportunities for what’s next are boundless. We are entering a new era of creativity, and we’re only scratching the surface.

In this session, led by Adobe’s AR product marketing lead, learn about how AR allows creativity to really live everywhere and find out ways to make this new medium an accessible reality. Plus, get a preview of how Adobe enables creatives to design immersive content with Project Aero.

Featuring

Elizabeth Barelli

Sr. Product Marketing Manager, Adobe

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Plus an unmissable interactive experience that celebrates your creativity

Amazing experiences don’t just happen. You create them. All experiences start with creativity and everyone has a creative type. Visit Adobe at CLX to discover yours. Plus, join Adobe’s Master Classes on the Future of Creativity— covering everything from bringing your ideas to life with drawing to the role of voice and AR in storytelling.

Register your interest in CLX to join a roundtable

All participants require a delegate pass to Cannes Lions.

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