bringing brand voice to life using
innovation, creativity and storytelling
Alexa skills represent an opportunity to create immersive experiences that connect your brand to consumers in a way that is highly personal and uniquely engaging. How do brand stewards decide, not just what they could do with a skill, but what they should do for the optimal user and brand experience? And how do they execute on their ideas in this relatively new and rapidly emerging technology?
World-class video game developer Ubisoft, and award-winning conversation design studio, Xandra established a strategic partnership to produce an innovative voice experience in support of the global release of Tom Clancy's The Division 2™. Hear how these partners created a 5-star Alexa skill through a highly collaborative process from ideation to design, development, and launch.
Gain an understanding of the current industry trends, hear about conversation design principles, and see a series of examples that show best practices in action.
Founder and CEO, Xandra, Inc.
Director of Innovation and an Innovation Specialist with the Science and Technology Innovation Program, Wilson Center
Group Vice President Technology, Emerging Experiences, Huge
VP and Head of VaynerSmart, VaynerMedia
Founder and CEO, Virtue
Senior Business Development Manager, Amazon
Hooha, created by Huge, is a smart tampon dispenser that you can text for a free tampon. By use of a simple text message, Hooha provides tampons to people when they need them the most. Users will be prompted to text a unique code phrase to the phone number listed on the machine. In addition to eradicating the coin slots, Hooha also features a window, which is notably absent from the design of its predecessors and displays the machines’ stock level. Technology plays a part in more ways than one, through thoughtful uses of technology, we’ve worked to prevent some of the most basic challenges with today’s dispensers. The Hooha can signal that it is running out of supplies and order more that arrive just in time.
Associate Director, Social Media, Huge
Join Amazon & Huge as they demonstrate how to embrace agency and technology partnerships to bring brand voice strategy to life using innovation, creativity, and storytelling. Discover how Ubisoft & Xandra created an immersive customer experience that positioned their brand to lead the creation of a 5-star Alexa skill, and see a series of examples that show best voice practices in action. Explore how women-led technology is disrupting and revolutionizing even the most basic human challenges. Hooha, created by Huge, is the world's first smart tampon dispenser that you can text for a free tampons using AWS and Amazon Pay APIs. Through thoughtful uses of technology, Huge & Amazon will demo how this smart machine improves an antiquated consumer experience.