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Generation Z and millennials are creating and consuming content at a rapid pace. TikTok supports a community of inspired individuals using their creativity to celebrate authenticity and true forms of raw self-expression. This session brings valuable guidance from the platform about what moves and inspires young creatives around the world, along with influencers creating change and establishing authentic voices that resonate deeply. Learn what works on TikTok and why, and discover why being authentic matters. Get behind-the-scenes insights on what captivates Gen Z and millennials, and learn how brands can support creativity and self-expression with tried and true examples from the fastest-growing short-form video app of 2019.
TikTok ignites Generation Z. The platform empowers its users with the necessary tools to be creative and honest while building an audience of millions of fans. TikTok's formula has proven itself through the company’s rapid rate of growth and multiple viral successes. You don’t have to be polished to create stories that resonate; instead, TikTok embraces the unique narratives that live within each individual. Each story is worth telling, and there’s an audience for every story.
Discover how users interact on the platform, with each other, as well as with brands. Explore opportunities for brands to power and enhance storytelling in a world where unique voices matter. Learn from some of TikTok’s most celebrated minds as they discuss: the unique connections that authenticity provides, the value of being relatable, and the opportunity that such honesty and openness unlocks.
Corinna Chen is a General Manager at ByteDance where she leads global business marketing across the company’s platforms and products including TikTok. She is responsible for connecting product innovations to business-focused operations to build TikTok’s global image as an innovative platform for digital advertising and marketing, create industry awareness, and drive marketers and advertisers’ preference for TikTok in the digital age. Prior to joining ByteDance, Corinna worked at MEC of GroupM. As a 10-year veteran of the digital advertising and marketing industry, she has successfully helped international brands implement integrated marketing strategies in the global market.
TikTok is taking part in a four-day content exhibition at the Cannes Lions International Festival of Creativity. Their specially curated creative space will allow everyone to listen to exciting panel speakers, relax, and experience short-form videos that encompass the characteristics and diversity of TikTok users. They will provide an immersive interactive lounge area for the public, and a roundtable area for the professional audience and guests. This session will also provide participants with opportunities to meet and mix with TikTok creators and hear what makes TikTok a unique and fun way to engage with a broader community. We encourage everyone to be creators at their booth - it is truly a place for unforgettable experiences and endless entertainment.