Cannes Lions For Good

Sustainability initiatives at Cannes Lions

Sustainability at the Festival 

The Festival is committed to reducing waste and improving its environmental credentials throughout the Festival. 2019 delegate bags are made from fully biodegradable materials and are given to delegates with no paper materials included, allowing delegates choose what to add.

In addition recyclable paper cups and water cartons will be used throughout the Festival and plastics used at the Cannes Lions Closing Party will be recycled by the Carlton Hotel, a venue with a Green Globe certificate for over 8 years.

The Festival has worked closely with the City of Cannes to ensure that the award-winning initiatives implemented throughout the municipality are upheld and incorporated into Festival activities where possible.

Festival organisers have engaged with sponsors and partners to choose reusable materials in a concerted effort to further reduce the amount of harmful waste produced throughout the event with Oracle and Deloitte providing reusable water bottles.

Sustainable Development Goals Lions

The Cannes Lions International Festival of Creativity is actively supporting the UN Sustainable Development Goals, demonstrating creativity as a powerful force for good. In 2018, the Sustainable Development Goals Lions were introduced. The Palau Pledge won the inaugural Grand Prix and in turn received €323,280 to further develop the project.

Since receiving the funding the initiative has gone on to great success including:

  • Palau recently won Green Destinations’ Eco Destination of the Year at ITB Berlin (as a result of Pledge) and we have had lots of attention for the project as a result.
  • The new Palau Pledge business accreditation program is now in full development with Havas and has been backed-up by a new law in Palau which is great (as a result of more lobbying).
  • As a result of the ITB win, our Legacy team is attending some Eco Business Accreditation Program Training in Slovenia late this month for phase two of the Palau Pledge (Slovenia currently have the world-leading eco business scheme in the world and are providing free training for us and Palau Gov to create an even better system in Palau.) Slovenia is now mentoring Palau in this regard.
  • We are also working with the UNWTO at the moment on the development of the Pledge program and we are speaking about the project in Bhutan to help other countries adopt the scheme (as per our aims and objectives). UNWTO are also highly involved which is wonderful for the global profile of the program.
  • The other exciting news is that we have joined forces with New Zealand and Hawaii (who followed Palau’s lead and started their own Pledges). We are forming a collaborative to share resources and help other countries adopt the Pledge as per their local culture. The idea is, as new countries and destinations join us, we will be a team in spreading the word around the world.
  • The Palau Pledge was also recently recognised by the World Travel and Tourism Council as a best practice case study (this was announced in front of President Obama in Seville a few weeks ago! It is a huge achievement and a big step forwards in getting other countries on board. Here is a link
Beach

Deloitte Digital join as Official Sustainability Partner of the Festival

Deloitte Digital will provide exclusively-designed, stylish Closca water bottles for all delegates at the 2019 Festival. As part of a multi-year initiative to change the event’s environmental footprint, Cannes Lions and Deloitte Digital have pledged to significantly reduce the amount of single use plastic at this year’s Festival in June with a goal of saving 150,000 plastic bottles from ending up in the ocean throughout the week.

The innovative initiative will also see multiple refill stations placed throughout Festival venues. Water stations will be location enabled so delegates can download the closca app and see a special Cannes Lions map to find the nearest refill station.

If attendees of this year’s Festival reach 150,000 refills throughout the event, collectively we will have saved:

  • 6818 turtles from the ocean
  • 1,800,000g / 1800kg of plastic
  • 21,450g of CO2
greenfly

Goal House

The Goals House at Cannes Lions is a collaboration between SAP, Deloitte Digital and many others aimed at creating a space where people can come together to have purposeful and engaging discussions around issues that further the conversation and solutions for the UN Global Goals.

Back in 2015, the UN developed 17 goals as an organizing framework to elevate the quality of life for humanity by 2030. These goals include the elimination of poverty (Goal #1), quality education for all (Goal #4), and reducing inequalities (Goal #10) – click here for a full list of the UN Global Goals. SAP and Deloitte, the world’s largest tech and professional services firms, decided to work together to help achieve these global goals because of our shared commitment to showing the world that we can do well, by doing good

Programming at the Goals House will bring together leaders to discuss topics including sustainable supply chain, the power of sports, impact investing and much more. To create a space that allows for intimate and impactful discussions, all programming at the Goals House will be by invitation only. Members of the media will be invited to attend the opening of the Goals House on June 17th, with additional details to follow. The Goals House is located at 6 Avenue des Fleurs, Cannes 06400.

Young Lions

Young Lions Competitions

The Young Lions competitions welcome over 450 Young Lions from 70 countries globally. Working with our Festival Representatives, over 10,000 talented young professionals compete locally before representing their country at a global level in front of the world’s creative community.

These competitions challenge Young Professionals (aged 30 and under) to work in teams of two answering a brief set by an NGO in just 24 hours.

This year the competition briefs link to the UN’s Sustainable Development Goals through three different charities; The World Wildlife Fund (WWF), Room to Read and Lotus Flower.

Academies

5 competition briefs will be set by WWF focussing on SDG 13: Climate action.
With time running out to save the planet we have to act fast – ‘we are the first generation to know we are destroying our world’. These briefs challenge Young Creatives across Design, Digital, Film, PR and Print specialisms to create campaigns that will appeal to wider audience.

2 other briefs will help with SDG 5: Gender equality.
The Young Lions Media Competition brief has been set by Lotus Flower, a charity that supports women refugees from areas affected by wars and conflict, highlighting that to change the world, firstly we have to start with loving ourselves.

The Young Lions Marketers Competition brief has been set by Room to Read with the message that we can end illiteracy in our lifetime.

Change for Good Hackathon

Cannes Lions, Huge and Amazon have teamed up with Earth Day Network and the Earth Challenge 2020 global citizen science initiative to inviting agencies to design tech solutions that will help citizens solve key environmental challenges facing humanity in the 21st century. Creatives and technologists from across the globe to tackle the world's most pressing environmental issues including: air quality, water quality, biodiversity, pollution and human health with the winning idea granted funding from Amazon to put the ideas into action.

find out more
Exhibition

ACT Responsible

ACT Responsible is an international nonprofit association created in 2001. ACT stands for Advertising Community Together. The association’s mission is to inspire, promote and bring together leaders in the advertising communications industry around social responsibility and sustainable development and to share good practices.

The ACT Responsible Cannes Tributes is a recognition given through public votes to outstanding works for good causes. These are not awards in the literal sense: they have not been selected by a jury, but have been singled out by the general public. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make our world a better place.

The Lions Share 

Cannes Lion is a supporter of the Lions Share, an initiative aimed at transforming the lives of animals across the world by asking advertisers to contribute a percentage of their media spend to conservation and animal welfare projects.

The initiative, led by the United Nations Development Programme (UNDP) will see partners contribute 0.5 percent of their media spend to the fund for each advertisement they use featuring an animal. Those funds will be used to support animals and their habitats around the world. Mars is the first advertising partner in The Lion’s Share.

The Lion’s Share will work to contribute to the Sustainable Development Goals, the UN’s universal call to action to end poverty and protect the planet. Supporting animals and helping to conserve their habitats is key to achieving Goal 14: Life Underwater and Goal 15: Life on Land.

The Content Programme

This year one of the themes of the content programme is focused on Embracing inclusion, equality & diversity with sessions answering the question of “How can we drive diversity of thought to deliver more positive and better work?”

2019 – 44% Women (currently)
2018 – 40% women
2017 – 35% women
2016 – 33% women

Explore the Content Programme

Speakers for Good

David M. Beasley

Executive Director
World Food Programme

Corinne Fleischer

Country Director and Representative
World Food Programme in Syria

Phumzile Mlambo-Ngcuka

Executive Director
UN Women

Manuel Oliver

Artist and Activist
Change the Ref

Ai-jen Poo

Executive Director
Domestic Workers Alliance

Madeline Di Nonno

CEO
Geena Davis Institute on Gender in Media

Livia Firth

Co-founder & creative director
Eco-Age

Amanda de Cadenet

Founder and CEO
Girlgaze

John Sauven

Executive Director
Greenpeace UK

Tina Brown

Founder and CEO
Tina Brown Live Media/Women in the World

Diversity & Inclusivity initiatives at Cannes Lions

SIBIMentoring

See It Be It

See It Be It is an acceleration programme for individuals on the cusp of career progression who face diversity challenges in the industry. It provides executive training, mentoring and exclusive networking opportunities while nurturing a community of like-minded ambassadors who are encouraged and supported to bring the learning back and help others. 15 women were selected from 760 global applications in 2019 alone.

The programme: 15 talented future creative leaders will receive a complete Festival pass, travel and accommodation courtesy of the Festival, along with an exclusive programme of events, workshops and mentoring with some of the most respected industry leaders.

Mission: To elevate creative women and spotlight their talent and work across the industry and around the world.

Vision: Achieve gender equality in our industry so that our diverse talent can create more powerful, effective and representative ideas that change the world.

Values: Creativity-Empathy -Bravery -Resilience –Impact – Community

2019 Theme: “Invite Yourself” – a challenges to participants and the industry at large, to create space for themselves, and others, to participate in a meaningful and balanced way.

Alumna: Since 2014, 1956 people have applied to participate on the programme
• Cannes Lions - 72 women from 31 countries
• Dubai Lynx - 20 women from 4 countries
• Spikes Asia – SIBI Spikes 2019 tbc

Events: London x2, New York x3, Toronto x3, Los Angeles x2, Sofia x2 (plus evening series of 9 events locally), Karachi x2, Lagos, Sydney with over 4000 people registered to attend.

Cannes Can: Diversity Collective (CC:DC)

The Cannes Can: Diversity Collective (CC:DC) was created in 2017 due to the continued conversation regarding the lack of diversity in the Advertising/Marketing Industry. The organisers moved beyond concern to creation, by creating the opportunity for a more diverse representation of attendees to come together at Cannes Lions.

In recognition that people of colour and those from marginalised communities are still under represented by the creative communications industry, Inkwell Beach Cannes will host content focused on how brands can drive growth through more inclusive creative work and tap into the zeitgeist of today's diverse consumers.

CC:DC Ambassador Programme

A diverse group of 25 first time Festival attendees will attend Cannes Lions and participate in a curated week long experience. Participants will attend the Festival, following a curated programme and present on the Inkwell Beach stage each afternoon.

In addition the CC:DC Scholars program works with partners to support diverse talent within agencies to attend Cannes Lions Academies.

Glass: The Glass Lion for Change

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising. Entries can be for any product or service and designed for any medium, but will in some way represent a shift towards more positive, progressive and gender-aware communication.

In four years we’ve received over 740 branded-communication campaigns from 48 countries; and contributed to the industry conversation about the negative representations of gender in global press coverage (inc. WSJ, Forbes, DMA). All entry fees are donated to causes or organisations with a focus on gender representation and equality. Since the Glass Lion launched in 2015, all entry fees have been donated to high-profile organisations tackling gender inequality across the world.

Previous Glass Grand Prix Winners

  • 2018 AMVBBDO, London, “Bloodnormal”, Essity
  • 2017 McCann New York, “Fearless Girl”, State Street Global Advisors
  • 2016 Mindshare, Mumbai, “6 Pack Band”, Hindustan Unilever
  • 2015 BBDO India, ‘Touch the Pickle, Procter & Gamble India

Funds Distributed since 2015

  • 2015 - 87,340.00
  • 2016 - 72,803.30
  • 2017 - 137,765.00
  • 2018 - 114,450.00

Total: 412,358.3

Research funded by proceeds from 2018 Glass Lion
UN Women: Unstereotype Alliance: Beyond Gender Report
The Beyond Gender: The Invisible Stereotypes research explores stereotypes in different markets including Brazil, India and South Africa and shows that representation matters. It also illustrates how gender intersects with cultural contexts and other forms of discrimination. There is an important role for advertising and media to play in this new intersectional conversation. It can reflect the stereotypes or it can reflect the complexity of individuals and their culture and communities. It can't make efforts to challenge, rather than reinforce, the stereotypes that can leave people feeling excluded, unrepresented, and invisible.

The Geena Davis Institute on Gender in Media: Research: Gender Bias in Advertising
This study examines representations of gender, race/ethnicity, sexuality (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ad films from 2018. Furthermore, we compare findings from 2018 to gender representations in Cannes Lions films from the previous decade (2006-2016).

This study aims at raising awareness of explicit and implicit bias in advertising, and its powerful ripple effects in the world. Using the Institute's groundbreaking, GD-IQ Machine Learning media measurement tool which automates analysis of gender and race, this study will update previous research that examined 12 Years of global advertising and will present new findings from the 2018 Cannes Lions Film, Film Craft winners and shortlists.

Michelle Hutton

The Jury

Cannes Lions is committed to improving diversity and gender balance across the Lions awards, including juries.

  • 2019: 27 Presidents, 9 female – 405 jury members in total (48% female)
  • 2018: 26 Presidents, 9 female– 413 jury members in total (46% female)
  • 2017: 23 Presidents, 8 female– 390 jury members in total (43.5% female)
  • 2016: 23 Presidents, 5 female– 387 jury members in total (40%)
  • 2015: 21 Presidents, 6 female– 366 jury members in total (31.5%)
  • 2014: 17 Presidents, 4 female– 325 jury members in total (28.5%)
  • 2013: 16 Presidents, 2 female– 318 jury members in total (20%)

Updated Jury guidelines

Developed in collaboration with Unstereotype Alliance, Cannes Lions has expanded its Jury guidelines to champion equal representation and confront inequality. The new criteria urge jury members reviewing entries, to consider whether the work perpetuates negative stereotypes and inequalities.

The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury members to use empathy when analysing a piece of work and encouraged the Jury to reflect upon how they might feel if the person portrayed was someone they know and care about. In 2019 jury members will also be asked to consider whether the work represents deep-rooted stereotypical portrayals of gender, age, race, ethnicity, disability or other biases.

The Roger Hatchuel Academy

The Roger Hatchuel Academy, a learning programme designed to introduce students to the advertising industry and help them kick-start their careers. The 40 students from around the world accepted into the Academy, 10 will be sponsored by Google and 30 will be funded by Cannes Lions Festival Representatives, who this year were tasked to nominate a wider-range of students from new creative disciplines and programmes.

Cannes Lions Code of Conduct

Cannes Lions is a campaigner for creativity, and we exist to help the industry be the best it can be. One way we do this is by bringing people together to share ideas, celebrate achievements and build new connections. It’s a place where there are heated debates, differing opinions and lively parties.

However, the Festival is not a place for inappropriate, disruptive, or abusive behaviour, either in person or online. This could include:

• offensive verbal comments related to gender, gender identity and expression, age, sexual orientation, disability, physical appearance, race, ethnicity, or religion
• deliberate intimidation
• harassing photography
• sustained disruption of talks or other events
• inappropriate physical contact

Cannes Lions may act if it feels any individual or group has failed to meet the standards set by this Code of Conduct, including but not limited to revoking the individual or group's Festival passes without refund.

If you experience a violation of this Code of Conduct at the Festival please contact a member of staff.

All violations of the law should also be reported to local law enforcement. For emergencies, immediately dial 112.

#TimeTo

In an effort to efficiently and effectively resurface the debate around the #TimeTo movement and a reminder of the importance of maintaining vigilance around the sexual harassment Cannes Lions are supporting the #TimeTo movement at this year’s Festival.

A series of ads will be served to delegates at Heathrow and Nice airports, around the Festival along with branded sun cream bottles at media owner beach parties, along with press and online activity covering the campaign.

Inclusive spaces at the festival

Cannes Lions welcomes attendees from over 90 countries. Festival organisers provide a Nursing Room for mothers to care for their baby and a fridge for storing milk. A dedicated Prayer Room is also available for delegates that need some quiet space during the day.
Crèche facilities are available through local suplers.

Establishment Adress Age Hours Contact
Lilipuce 3 rue Honoré Escarras Up to 4 years old 08:00-18:45 Mme Cécile ARCHENAULT
cecile@creche-academie.com
crechelilipuce@gmail.com
04 93 99 60 43
06 51 10 06 16
Lolipop 3 rue Honoré Escarras Up to 4 years old 09:00-17:30 Mme Béatrice MARONGIU
lartdegrandir@gmail.com
crechelolipop@gmail.com
04 93 99 78 46
06 85 83 17 76