The Wonder Of

What The F*ck

A Cannes Lions 2019 talk from adam&eveDDB


Richard Brim discussed how ‘the wonder of what the fuck’ can be a powerful element in creative strategy. He revealed how it has played a pivotal role – from insights, to ideas, to production – in creating award-winning work that has led to adam&eveDDB being named Cannes Lions ‘Agency Of The Year’.


Richard Brim

Chief Creative Officer, adam&eveDDB

Richard Brim is CCO of adam&eveDDB, one of the most consistently creative agencies on the world stage. Whilst Brim has been at the agency, adam&eveDDB has been Cannes Agency of the year twice (2014 & 2018) with 7 Grands Prix, and the Top UK Agency every year. Last year the agency was named Campaign’s Agency of the Year for the fourth consecutive year. Rick leads creative on the agency’s Christmas campaigns, including the world-famous John Lewis Christmas campaign, H&M (including the award-winning holiday campaign directed by Wes Anderson), Waitrose & Partners to name a few. Other recent work includes creating a new move in FIFA 18, Skittles giving up its rainbow to Pride with 3m white packs sold and Project84 campaign for CALM, which resulted in the appointment of the first ever Minister of Suicide Prevention.
Read more Hide

Explore more of the series

Accenture Interactive: When Worlds Collide: The Evolution of Creativity

Brian Whipple and David Droga delivered a candid conversation about the shape of the industry today and their hopes and vision for the future.

Anheuser Busch: Cheers to People! Make Brands More Human, Change the Game

Marcel Marcondes shared the journey of how the largest brewer put people at the center of everything they do.

Lego Group: Building Brand Love with Purpose, Brick by Brick 

Julia Goldin revealed how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.

Watch all 2019 talks on The Work

Subscribe now