What The F*ck
Richard Brim discussed how ‘the wonder of what the fuck’ can be a powerful element in creative strategy. He revealed how it has played a pivotal role – from insights, to ideas, to production – in creating award-winning work that has led to adam&eveDDB being named Cannes Lions ‘Agency Of The Year’.
Brian Whipple and David Droga delivered a candid conversation about the shape of the industry today and their hopes and vision for the future.
Marcel Marcondes shared the journey of how the largest brewer put people at the center of everything they do.
Julia Goldin revealed how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.