The Evolution of Creativity
In April, the Experience Agency, Accenture Interactive, announced it was acquiring one of the world’s most awarded and influential creative agencies, Droga5. The news sent shock waves through the industry and beyond. Some claimed it as the ultimate partnership; others extolled it as end of the creative agency as we know it. On stage, Brian and David offered a candid conversation about the moves they made, the shape of the industry today and their hopes and vision for the future.
Fernando Machado and Marcelo Pascoa went beyond Burger King's advertising to talk about how the brand continues to reinvent itself.
Richard Brim discussed how ‘the wonder of what the fuck’ can be a powerful element in creative strategy.
Julia Goldin revealed how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.