The best of the Communication Track

Ten lessons from the Communication Track in 2018 to inspire and educate
Communication
Communication at Cannes Lions

From "hackvertising" and diversity to media consolidation and the power that creatives still have in agencies, Communications at Cannes Lions was where the big creative ideas took centre stage. And we've gathered up the biggest insights from the Track to inspire you.

And don't forget to have a look at what's planning for Communication in 2019

1. Hack the system: "hackvertising" delivers $400m of earned media for Burger King

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Fernando Machado, Global Chief Marketing Officer at Burger King

2. Don’t let the accountants make you do sh*t work

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Per Pedersen, Global Creative Chairman at Grey

3. It's official! There is hope for real news…

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Jon Sopel, North America Editor at BBC World News, and Ben Thompson, Presenter of Breakfast and Business Live
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The Mobile Lions Grand Prix winner: "Corruption Detector" by Grey Brazil for Reclame Aquii

4. Creatives can be strategists and strategists can be creatives

There should be no different departments or silos at a creative agency (according to one of the world’s most creative agencies.

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Silla Levin, CEO for Forsman & Bodenfors

5. Think inside the box

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Javier Campopiano, Chief Creative Officer at FCB Mexico

6. Win by using novel, scalable ideas – the kind that no one has ever tried before

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The Films Lions Grand Prix winner: "It's a Tide Ad" by Saatchi & Saatchi for P&G
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The Sustainable Development Goals Lions Grand Prix winner: "Palau Pledge" by Host/Havas for Palau Legacy Project

7. Brands can replace governments in taking an ethical lead – as Nike did in Australia…

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An Outdoor Gold Lion winner “Nike Australian Marriage Equality Swoosh Vote”

8. Creativity enables us to see the big picture and that can help to make the world a better place

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Robert Wong, Vice President, Google Creative Lab at Google

9. Media consolidation has only just begun…

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Ken Auletta, Author and Writer, and Sir Martin Sorrell, Executive Chairman at S4 Capital

Creatives: Wake up and seize more power

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"Who Will Be Your Next Boss?" session hosted by Cannes Lions