The best of the Communication Track
Ten lessons from the Communication Track in 2018 to inspire and educate
From "hackvertising" and diversity to media consolidation and the power that creatives still have in agencies, Communications at Cannes Lions was where the big creative ideas took centre stage. And we've gathered up the biggest insights from the Track to inspire you.
And don't forget to have a look at what's planning for Communication in 2019
1. Hack the system: "hackvertising" delivers $400m of earned media for Burger King
2. Don’t let the accountants make you do sh*t work
3. It's official! There is hope for real news…
4. Creatives can be strategists and strategists can be creatives
There should be no different departments or silos at a creative agency (according to one of the world’s most creative agencies.