What's new for Cannes Lions 2020
For full details of the new categories, download Entry Kit 1: The Lions and Categories.
Check back here later in the year for updates to the Lions for 2021.
If you’d like a member of the team to take you through the changes in more detail, just drop us a line.
New categories & updates
For Cannes Lions 2020 we've:
- Evolved the Film Craft Lions with two new sections Production and Post-Production and the addition of the new category Colour Correction/Grading.
- Expanded the Culture & Context section which now includes two separate categories for Social Behaviour and Cultural Insight.
- Introduced the Culture & Context section to Outdoor and Print & Publishing Lions.
- Introduced new category Corporate Purpose & Social Responsibility, which replaces the CSR category to reflect the development of work in this area.
- Refreshed all the Lions and categories to keep them in line with industry developments.
New Lion
Creative Business Transformation Lion
The Creative Business Transformation Lions celebrate the creativity that drives businesses forward – creative thinking that changes how brands organise themselves, how people work and how customers engage with them.
This Lion recognises the ingenuity that leads to the creation of new products and services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change.
Entries should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or customers. Including, but not limited to, the creation of new products and services, the use of technology and business design, and the reinvention of operations and customer experiences in order to drive transformative change.
Why now?
Brands are asking more of their creative and change partners to help them respond to the ongoing digital disruption and are investing in new ways of working in order to future-proof their businesses - customer service, employee experience, business models and routes to market are being reimagined in order to respond to the new customer need. This Lion celebrates the expanding role of creativity and the breadth of new creative approaches that are now being used to generate value and drive competitive advantage alongside traditional brand communications.
Future-fit companies are undertaking a comprehensive and creative rewiring of internal operations to create efficiency, grow productivity, deepen loyalty and connect with customers in ways that we’ve never seen before. This Creative Business Transformation Lion celebrates this new breed of work.
Who is it for?
Creative Business Transformation Lions is open to any organisation that designs and delivers transformational change within, or on behalf of, a brand. Including, but not limited to, creative companies or in-house teams that provide creative services, consultancy, experience or service design, new product development, innovation and digital transformation.
What kind of work is eligible for Creative Business Transformation Lions?
Transformative solutions that have fundamentally changed core business functions for a brand/business. Including transformation of customer-facing functions, reinvention of internal business design and operations, creation or reinvention of new products or services and the introduction and impact of venture models that drive transformative change.
See full categories for more information.
Refresh to PR Lions
The PR Lions have also been refreshed for 2020, to ensure the Award accurately reflects the current PR industry, and recognises the breadth of work that PR and communications specialists and now excel in including driving earned media at scale.
The new Social Engagement & Influencer Marketing section has been reimagined from the old digital and social section. It now incorporates content creation, amplification and production plus social and community engagement and influencer marketing .
The sections - Excellence: PR Craft and PR Techniques – ensure this Lion celebrates PR as a craft. An expanded Culture & Context section recognises that PR specialists are delivering culturally nuanced work at the highest level. It also honours excellence in work focused in the corporate purpose and social responsibility arena.
Rule to note
The 6 Lion Limit + Titanium rule is not new but still important to note.
Each piece of work can be entered in up to six Lions* regardless of the Track (e.g. Reach, Comms, Craft, etc.), plus Titanium as the only seventh Lion.
* You are still able to enter multiple times within each Lion (see the Entry Kit for individual Lion limit).
