The Wonder Of

What The F*ck

A Cannes Lions 2019 talk from adam&eveDDB

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Richard Brim discussed how ‘the wonder of what the fuck’ can be a powerful element in creative strategy. He revealed how it has played a pivotal role – from insights, to ideas, to production – in creating award-winning work that has led to adam&eveDDB being named Cannes Lions ‘Agency Of The Year’.

Speakers

Richard Brim

Chief Creative Officer, adam&eveDDB

Richard Brim is CCO of adam&eveDDB, one of the most consistently creative agencies on the world stage. Whilst Brim has been at the agency, adam&eveDDB has been Cannes Agency of the year twice (2014 & 2018) with 7 Grands Prix, and the Top UK Agency every year. Last year the agency was named Campaign’s Agency of the Year for the fourth consecutive year. Rick leads creative on the agency’s Christmas campaigns, including the world-famous John Lewis Christmas campaign, H&M (including the award-winning holiday campaign directed by Wes Anderson), Waitrose & Partners to name a few. Other recent work includes creating a new move in FIFA 18, Skittles giving up its rainbow to Pride with 3m white packs sold and Project84 campaign for CALM, which resulted in the appointment of the first ever Minister of Suicide Prevention.
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