“We want to help marginalised and smaller communities to have a voice in the world of digital civilisation”SY Lau, Senior Executive Vice President, Chairman of Tencent Advertising; Chairman of Group Marketing and Global Branding
The CMO Growth Council was born out of an ambition to do more. We wanted to become an active player in moving the industry forward. In partnership with the ANA, the council exists to frame the future growth agenda for brands.
The CMO Growth Council Digest opens the doors on the council. In the second edition of our series, we focus on another of our growth priorities: Society & Sustainability.
We know that marketing leaders have a responsibility when it comes to people and the planet. Led by the council’s Chair, this group is dedicated to driving industry growth and societal good. Hear from P&G’s Marc Pritchard and Sirma Umur, Unilever’s Keith Weed, Tencent’s SY Lau as they share a progress update from the group focused on this area.