Get insights into one of the ANA’s Growth Priorities and hear from marketing leaders from Disney, American Express, eBay and SAP, as they share their views on what Creative Marketing & Innovation means for CMOs in 2019.
“Because we’re a creative storytelling company - and the brand experience is magical – it’s about making sure it’s a combination of science and magic,” says Jean Batthany, the Vice President of Global Creative at Disney. Jean goes on to explain how Disney is combining creativity with innovation to create personalised experiences for their consumers.
Elizabeth Rutledge, the Chief Marketing Officer of American Express, shares her excitement over a new generation of marketing that is both creative and technical.
"We're building a whole new generation in marketing that is able to go from the heart to the science; that understands both the creative and the analytics, that can bring it together in new ways."