Eurovision - La créativité: douze points!

In honour of Eurovision 2019, we've picked out a set of work with quirky music at their heart.

Forever by lobster&co for Ele Thailand

This Thai ad won a Silver Lion in 2018. The film compares the look of friends of the same age from past to present by using a “rhythmic dance” to a Thai oldie hit song “Your Heart My Heart” before blending in some typically surreal local humour.

A Silver Lion winner from 2018

Unlimited Future - Directed by Damien Chazelle for Nike

Back in 2013, Damien Chazelle showed a short film at Sundance inspired by his experience as a jazz drummer in high school. It ended up winning the short film fiction Jury Award at the festival. At the next edition, he returned with a new full-length version called Whiplash. That film went on to earn Chazelle five Oscar nominations, including Best Picture.

Fast forward a couple of years, and the director collaborated with Nike and W+K to direct Unlimited Future, a touching spot that reminded us all that even the world's greatest sports stars were once babies. The campaign was designed to remind people that sport isn't about who you are but what you become. It earned the brand and director another award: a Bronze Lion at the 2017 edition of Cannes Lions.

Brian Chazelle followed up the smash hit film La La Land with this spot for Nike

Jeep Jurassic - Directed by Colin Trevorrow for Fiat Chrysler Automobiles

Colin Trevorrow truly made his name at Sundance. After the director won a screenplay award at the 2012 festival for Safety Not Guaranteed he was hired to direct the reboot of the Jurassic Park franchise. Jurassic World went on to become one of the highest grossing films of modern times and helped the director build a career.

His association with the franchise meant that he also directed a 2018 campaign for Fiat Chrysler Automobiles that tapped into Jurassic Park's success. In it, viewers are reunited with Jeff Goldblum and the iconic T. Rex chase scene, but with a modern twist.

This homage to Jurassic Park was entered into the Film Craft Lions in 2018 

Not Coming Soon - Featuring Robert Rodriguez for Remy Martin

It was the reaction at Sundance to Robert Rodriguez’s $7,000 Spanish-language action film El Mariachi that set the director on a path to Hollywood. It picked up the Audience Award in 1993, which led to interest from Columbia Pictures, investment in post production, a US release and an introduction to "the ultimate Sundance kid, Quentin Tarantino".

Nearly 20 years later, Rodriguez appeared in a Bronze winning film for Remy Martin. He was asked to direct a film featuring John Malkovich. The twist was that the film will only be released 100 years after its making, in 2115; the time it requires to make the brand’s Louis XIII product.

The Truth is Hard to Find: Bryan Denton - Directed by Darren Aronofsky for The New York Times

Back in 1997, Darren Aronofsky won the Directing Award for his surreal debut Pi .He went on to win further Sundance acclaim for the relentlessly bleak Requiem for a Dream.

Then in 2017, Aronofsky helped Droga5 and the New York Times win a Gold Lion for the documentary film The Truth is Hard to Find - Bryan Denton. The film featured never-before-seen pictures taken by New York Times photographer Bryan Denton during his coverage of the Iraqi counter terrorism forces in Bartella, Iraq, on October 26, 2016. During this assignment, Mr Denton was hit by an ISIS-deployed suicide car bomb. In the film, he describes his experience on the ground, and we see some of his outtakes, leading up to the explosion and the final shot featured in The Times article.

Aronofsky won a Gold Lion for Editing in the Film Craft Lions in 2017

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