Five business-critical challenges we’ll address at Cannes Lions 2019
From digital innovation to restoring trust, read on to understand the insight we’ll provide at this year’s festival to help you respond to the biggest challenges in creative marketing today.
Challenge 1: You need to master multi-touchpoint storytelling, experiences and craft to keep customers engaged
Why now?: Brands are prioritising exceptional customer journeys – with 60% of clients seeing CX optimisation as "very important". The new requirements will change the structure of the landscape.
What you'll learn at Cannes Lions 2019: Value and long-lasting engagement come from creating rich, consistent consumer journeys that satisfy needs seamlessly. Cannes Lions 2019 will explore how to create compelling, beautiful experiences for customers, with creative applications of data and mapping of touchpoints – and how you should invest in talent and technology to keep your customers interested.
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