Lions Live For Good and Lions Action Day

A series of content and initiatives for those who believe in progress through creativity.
Sponsored by FCB

Recent crises have shown us that we can no longer simply wait for change to happen. As we know, empty sentiments and performative allyship from brands are not enough – it’s time for our community to take action. Over the week of 22-26 June, we bring you Lions Live For Good sponsored by FCB. Focused around Lions Action Day on Wednesday 24 June, ‘For Good’ is a stream of content and initiatives that highlight the profound role of creativity in shaping change in the world around us.

‘For Good’ brings together original content and thought-leadership from creatives and organisations working towards a better world. Talent includes Highsnobiety, We Are Pi’s Alex Bennett-Grant, the UN’s Phumzile Mlambo-Ngcuka and famed activists like civil rights attorney Ben Crump and NFL player and activist Malcolm Jenkins.

The Lions Action Day schedule brings to the forefront ideas and insights from people and companies that have moved beyond advocacy to action: including Chelsea Clinton & IBM, Project Everyone, Shaftesbury, P&G, Diageo and Edelman & Unilever. Brands involved in Wednesday’s powerful content schedule are those that have shown dedication to working to build back better: to pairing post-pandemic recovery action with climate action to ensure that we emerge stronger than before.

Tune in on Lions Action Day for sessions including ‘Edelman & Unilever Presents Purpose: Advocacy Through Action’, ‘Project Everyone Presents Activism Actually, with Richard Curtis and Friends’ and ‘Shaftesbury Presents Queering the Script’. Hear from Marc Pritchard, P&G’s Chief Brand Officer on how brands can use creativity as a force for good and from Diageo’s Andrew Geoghegan and Grainne Wafer with seven lessons that will help you drive gender equality in your business. Lions Action day is a space for fresh perspective from brands and businesses that have committed to deeds - not promises.

After LIONS Live, we’ll challenge these companies to take three tangible actions on one of the 17 Sustainable Development Goals published by the UN. Over the LIONS Live week, we’re also inviting our community to give back - by donating to the COVID-19 Solidarity Response Fund for the World Health Organisation.


Explore the full schedule