New to the Awards for 2019

The Cannes Lions Awards are the benchmark for creative communications. Every year, we update and amend the awards to best reflect and honour the most creative and effective work. 2019 is no different and this year, the changes mean new opportunities to showcase your work alongside the greatest creativity in the world. Here’s what’s new...
We’ve launched the Creative Strategy Lions – celebrating the idea behind the idea

Why now?

The Lions set the benchmark in our creative space. The Creative Strategy Lion welcomes a new breed of work with a strong strategic narrative.

Work that wins will have redefined a brand, reinvented a business or influenced consumers and culture. Take a look at the creative strategy work that could’ve triumphed in previous years, for Mattel, BEATS by Dre, Stockholm Pride and more.

We’ve introduced new ‘Culture & Context’ categories, across ten different Lions

Why now?

The Lions recognise diverse and nuanced creativity. And we want to give you the chance to enter regionally-specific, specialist work – work with a local market, insight or community at its core.

This is a new lens for the jury to look at your submission through, focusing their attention on its particular brilliance. Here are three campaigns whose brilliance relies on an understanding of relevant cultural context, from Ogilvy Mumbai, Grey Group and TBWA\RAAD.

Ogilvy Mumbai won a Grand Prix in 2018
Grey Group earned an Innovation Lion back in 2015 for this idea 
TBWA\RAAD, Dubai, United Arab Emirates created this work for Nissan
You can now enter the Entertainment Lions for Sport – awarding creative excellence in the sports marketing ecosystem

Why now?

The Lions reflect the industry. And this year, we listened to the esteemed industry experts who joined us in the jury room at Cannes Lions 2018. Over the past couple of years, Sport has grown in prominence in the Entertainment Lions. For brands, agencies and media owners in this brave new area, this new Lion means that breakthrough work will get the consideration it deserves – in a room full of sports specialists.

This is a new space with unique opportunities for brands to connect with people. Below are just some of the pieces of work that we’ve seen leveraging the power of sports and eSports for Nike, Adidas, EA Sports and more.

We’ve launched new ‘Business Transformation’ categories across three Lions

Why now?

The Lions reflect the way the industry works today. And we want to give you every opportunity we can to be recognised for transformational work that represents a new breed of creativity. The all-new ‘Business Transformation’ categories will set a benchmark for work that had a tangible impact on a business – innovative solutions to challenges, changes to customer experience or company culture … and much more.

Here’s just a few pieces of work that could’ve won in previous years – campaigns that showed truly transformational thinking from Japan Airlines/ IBM, R/GA Sao Paulo and Globant.

R/GA São Paulo won Silver and Bronze Lions in 2018 for this piece of work for Bradesco Banco
IBM helped Japan Airlines create this piece of work in 2018
Globant helped the MET Police use technology to change the way they operate
And, we’ve introduced other new categories across Lions – including ‘Voice Activation’, ‘Native Advertising’ and ‘Branded Content/ Podcasts’

Why now?

We’re excited about welcoming in the next generation of work. Many of our new categories reflect the innovative uses of channels, formats and technologies being utilised in the industry today.

Take a look at three exceptional Lion-winning campaigns that could’ve triumphed in Voice Activation, from Amazon, David Miami and Google.

Lucky Generals helped Amazon earn a place on the shortlist with this piece in 2018
David's innovative idea helped Burger King win multiple Gold and Silver Lions
Google and DeepLocal combined for this impressive idea
The Titanium Lion is no longer included in the Six Lion limit


As in 2018, each of your campaigns can be entered into up to six Lions (entry limits within each Lion are different). But now, the Titanium Lions are no longer counted within the six Lion Limit, so you can enter six Lions, plus Titanium Lions in 2019.

Live Judging will take place across more Lions

Why now?

We want to put your work in front of the industry. Shortlisted entrants for the Creative Strategy Lions, Innovation Lions, Titanium Lions and Glass: The Lion for Change will be invited to present their work live to the juries and delegates at Cannes Lions. It's a unique chance to showcase your work in person to some of the world's biggest brands and most awarded creatives.

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.