The Evolution of Storytelling

How brands are using AR and VR technology as part of their marketing campaigns for films and television shows.
Created in partnership with Unity
VR
Delegates have been experiencing VR at Cannes Lions for several years.

The film and television industries use technology to engage, delight and surprise their audiences. Now we're seeing these brands integrate technology into their marketing campaigns to bring their on-screen stories into the worlds of their audiences.

Immersive technologies like virtual and augmented reality represent the most powerful storytelling medium we've ever seen. In today's post, we'll explore how entertainment brands are using these amazing new capabilities to promote their properties.

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