Produced by Asteroide, the new film gives people who have not attended before the opportunity to get a true sense of the festival.
For the first time, Cannes Lions has launched an immersive VR video to give people that have not attended before the opportunity to get a true sense of the festival.
The VR content was created and produced by Asteroide, a film company based in Brazil and Silicon Valley. Commenting on the video, Asteroide said: “the purpose of the content was to give appropriate use to an emerging technology, satisfying both the public who wants to revisit Cannes Lions and the public that has never stepped there before.
"Asteroide is known to agencies like LeoBurnett, McCann, FCB, CP+B, and DDB, and clients like McDonald's USA, Cartoon Network and Oreo Latin America, Renault, Smirnoff and HBO Brazil. In 2017, Asteroide developed the project The Refugee Nation, which won 19 Lions, including the Titanium Lion and the Grand Prix for Good”.