See It Be It Podcast 

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Listen to an exclusive new audio series featuring our alumni in conversation with their mentors and allies.

See It Be It, in partnership with the world’s most popular audio streaming platform, Spotify, is the Cannes Lions initiative aiming to achieve equal gender representation in creative leaders across the industry. Since launch six years ago, our community has evolved into a global movement of women and the impact of our programme reaches far beyond the Festival week.

This intimate podcast brings See It Be It alumni together with the women who have been instrumental in offering guidance throughout their careers. The series gets to the essence of what makes these relationships so powerful, looks at creative leadership and shows us how to build skills and strengths through the friendships we cultivate.

Episode 4

Are Mentorships Forever?

This week you'll meet Ruxandra Drilea, See it Be it alumni from 2019. Rux comes from Romania and is currently Senior Copywriter at Publicis Milano, Italy. She is joined by her fellow Romanian, also residing in Italy and working at Publicis, Global Creative Director Sandra Bold. The pair discuss how they met, and how they bonded over their wanderlust and desire to experience other global markets. They talk about their experience of new beginnings in foreign places and how long a mentorship can last.

Ruxandra Drilea

Senior Copywriter

Sinmisola Hughes-Obisesan

Global Creative Director

Episode 3

Changing the Narrative

This week you’ll be listening in as Adebola Adegbulugbe invites her mentor and close-friend Sinmisola Hughes-Obisesan to join her in conversation. Adebola is currently a Creative Team Lead at Leo Burnett Lagos. She was delighted to become an alumni of See it Be it in 2017. They cover topics as varied as the power of trust, ageism, all-male jury panels and how Sinmisola’s attempt to try out for the all-boys sports teams in school informed her entire career going forward.

Adebola Adegbulugbe

Creative Team Lead
Leo Burnett Lagos

Sinmisola Hughes-Obisesan

Creative Director
Leo Burnett Lagos

Episode 2

How to Overcome the Monstream

This week we are joined by Maribel Maneiro, who is currently a creative director at Raya and took part in See it Be it in 2018. She described her time with See it Be it as an awakening, realizing that instead of competing with women across the industry, it was everyone’s responsibility to help, and empower one another. With this new perspective Maribel began seeking out fellow female creatives when she went back to Chile, which is where she met Ingrid Lira who joins her on the podcast today. They tell their story of how they fought institutionalized gender discrimination within their own businesses and across the country. Along the way they dubbed this discrimination the “Monstream”, an unseen force blocking women from career development.

Ingrid Lira

General Creative Director
Puerto Digitaria

Maribel Maneiro

Creative Director

Episode 1

Hiring, Motherhood and the Power of Independence

In our first episode we hear from Maria Milusheva who is currently Creative Director at Noble Graphics TBWA in Bulgaria. She took part in our See It Be It program back in 2017 and when we invited her to record, she decided to bring her very first boss Stanislava Ivkova, Creative Director at Direct Media Kres, to the conversation. The pair discuss Maria's memories of being hired by Stanislava and the difference her approach to the interview process made. They also discuss navigating the waters of motherhood while driving your career forward and how leadership styles which foster independence, trust and acceptance are key to driving creativity in the future.

Maria Milusheva

Creative Director & Partner
Noble Graphics TBWA

Stanislava Ivkova

Creative Director
Direct Media KRES