2020 Content Themes

Here at Cannes Lions HQ we have conducted extensive research

The Lions' content team have carried out substantial research with more than 1500 industry individuals to develop eight 2020 Festival themes. Detailed interviews were also conducted with more than 100 industry-leading Chief Marketing Officers, Chief Creative Officers, brand leaders, strategists and CEOs to structure the themes around the most business-critical areas of branded marketing and communications to drive the creative agenda globally.

These eight 2020 Festival themes are defined by some of the most brilliant and inspired minds in our industry. Thank you to all who participated along the way.