BUSINESS GROWTH ENGINE
This year a series of eight original Theme Reports dig deeper and place our themes in the context of the wider creative landscape. Each report surfaces original research, relevant data and examples of best practice Lion-winning work, combined with commentary from market experts and global brand leaders.
New Theme Report asks if we are in for a decade of shattered budgets and clients obsessed with tech-driven results, or is the field wide open for more positive, collaborative change
Our next Theme Report delves into how technology and data can be fused into your creative work .
The first of our Theme Reports lays out the evidence behind our argument and digs down into the what, the why, the how and the ‘who’s doing it?’ of growth-driving creativity.
The second of our Theme Reports sets the scene on the recent industry shift back to brand and unearths insights into the real value of ‘long-termism’.